International Managers Presentation FINAL.PPT - Sydney

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General Overview - Europe• 8% increase in arrivals from Germany, 15-29 yearolds fastest growing segment in German market,working holiday makers increased by 6%• Average spend per person for German visitors$5889 +4%• France has seen greatest increase in workingholiday makers from Continental Europe +29%• Air Austral will commence direct flights from Paris inApril 2009
General Overview - Europe• European markets are high in regional dispersal over40% of nights spent in regional Australia.Netherlands is ranked number 1 with 51% of allnights spent in regional Australia• Average spend per person is significantly higher thanaverage for all inbound markets. Out of all inboundmarkets to Australia Switzerland is ranked 2nd withan average spend per person A$ 7,120
Page 2 and 3: Carmel BeattieGroup Manager, Intern
Page 4 and 5: Tourism NSW Head OfficeHelen Marini
Page 6 and 7: International Overview• YE Jun 08
Page 8 and 9: • Focus on NSW16 -24 March 2009Up
Page 10 and 11: United Kingdom
Page 12 and 13: General Market Overview - UK- One i
Page 14 and 15: General Market Overview - UK- Distr
Page 16 and 17: Where are we at ?- Largest source m
Page 18 and 19: New Trends- Boutique tours and acco
Page 20 and 21: Appeal of region- Self-drive partic
Page 22 and 23: General Overview - Europe• With t
Page 26 and 27: Where are we at?• European market
Page 28 and 29: Appeal of Region- Self-drive partic
Page 30 and 31: International Marketing Opportuniti
Page 32 and 33: South AsiaSingapore, Malaysia and I
Page 34 and 35: Where are we at? - Singapore• Yea
Page 36 and 37: New Trends / Opportunities -Singapo
Page 38 and 39: New Trends / Opportunities -Singapo
Page 40 and 41: What Singaporeans are looking for:T
Page 42 and 43: Malaysia
Page 44 and 45: General Market Overview - MalaysiaK
Page 46 and 47: Challenges:Where are we at? - Malay
Page 48 and 49: New Trends / Opportunities - Malays
Page 50 and 51: What Malaysians look for -MalaysiaW
Page 52 and 53: India
Page 54 and 55: • Key Agents:General Market Overv
Page 56 and 57: New Trends / Opportunities - India
Page 58 and 59: Profile of ConsumersWhat Indians lo
Page 60 and 61: International Opportunities - India
Page 62 and 63: General Overview - China• Anticip
Page 64 and 65: GIT marketGeneral Overview - China
Page 66 and 67: Where are we at? -China• In the y
Page 68 and 69: International Marketing Opportuniti
Page 70 and 71: General Overview - Hong Kong• Out
Page 72 and 73: FIT marketGeneral Overview - Hong K
Page 74 and 75:
New Trends - Hong Kong• FIT trave
Page 76 and 77:
Korea
Page 78 and 79:
General Overview - Korea• With a
Page 80 and 81:
General Overview - KoreaFIT market
Page 82 and 83:
Where are we at? - Korea• In the
Page 84 and 85:
International Marketing Opportuniti
Page 86 and 87:
General Market Overview• August 2
Page 88 and 89:
Where are we at?• Seeking compell
Page 90 and 91:
New Trends• Online Australia trav
Page 92 and 93:
Appeal of Region - Lightning Ridge
Page 94 and 95:
Appeal of Region - The Hunter• Ea
Page 96 and 97:
Appeal of Region - Mid North Coast
Page 98 and 99:
Page 100 and 101:
Page 102 and 103:
Page 104 and 105:
General Market Overview - Japan•
Page 106 and 107:
New Trends - Japan• Prefer to exp
Page 108 and 109:
International Marketing Opportunity
Page 110 and 111:
General Market Overview• Second l
Page 112 and 113:
States/Territory Market Share of NZ
Page 114 and 115:
Regional Dispersal of New Zealand V
Page 116 and 117:
New Zealand Marketing StrategyTouri
Page 118 and 119:
New Zealand Market Trends• NZ Who
Page 120 and 121:
Internet Travel Site Usage20%18%16%
Page 122 and 123:
Popular regional holiday experience
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International Managers Presentation FINAL.PPT - Sydney

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