Brand Guidelines

Incorrect uses10To build awareness and recognition of the Travelocitysignature among our various audiences, consistentuse of the signature is necessary.Regardless of reproduction method, the integrityof the Travelocity signature must always bemaintained. The Travelocity signature is an originalpiece of artwork that must never be re-set, alteredor repositioned in any way.Do not use any other colors otherthan the approved signature colors2.Do not rearrange the signature'selementsThe examples on this page illustrate misuses of theTravelocity signature. To ensure correct, consistentreproduction, always use the approved electronicartwork provided with these guidelines.3. 4.travelocityNever skew or distort the signatureDo not typeset the signature's wordmark5. 6.PRODUCT DEVELOPMENTDo not use the signature on textured orcomplicated backgroundsDo not violate the clear area surroundingthe signature, or add type to the signature.