Brand Guidelines

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Electronic artwork25Product Signature Artwork for Product Lines:Flights, Hotels, Cruises, Vacations, Travel, Extras,and Last Minute Deals.Electronic artwork chart for horizontal product signaturesHorizontal signaturesFile nameFLIGHTSProd158_hor_Flights pos.epsProd_hor_Flights pos.jpegFLIGHTSProd158_hor_Flights neg.epsProd_hor_Flights neg.jpegHOTELSProd158_hor_Hotels pos.epsProd_hor_Hotels pos.jpegHOTELSProd158_hor_Hotels neg.epsProd_hor_Hotels neg.jpegCRUISESProd158_hor_Cruises pos.epsProd_hor_Cruises pos.jpegCRUISESProd158_hor_Cruises neg.epsProd_hor_Cruises neg.jpegVACATIONSProd158_hor_Vacat pos.epsProd_hor_Vacat pos.jpegVACATIONSProd158_hor_Vacat neg.epsProd_hor_Vacat neg.jpegTRAVEL EXTRASProd158_hor_TravEx pos.epsProd_hor_TravEx pos.jpegTRAVEL EXTRASProd158_hor_TravEx neg.epsProd_hor_TravEx neg.jpegLAST MINUTE DEALSProd158_hor_LMD pos.epsProd_hor_LMD pos.jpegLAST MINUTE DEALSProd158_hor_LMD neg.epsProd_hor_LMD neg.jpeg
Electronic artwork26Travelocity Global <strong>Brand</strong>s:Travelocity.ca (Canada)Travelocity.co.uk (United Kingdom)Travelocity.de, (Germany)Box Office, A Travelocity Company (Sweden)Travel Overland, A Travelocity Company (Germany)Electronic artwork chart for horizontal global brand signaturesHorizontal signaturesFile name158_hor_TRVL CA pos.epsGB_hor_TRVL CA pos.jpeg158_hor_TRVL CA neg.epsGB_hor_TRVL CA neg.jpeg158_hor_TRVL UK pos.epsGB_hor_TRVL UK pos.jpeg158_hor_TRVL UK neg.epsGB_hor_TRVL UK neg.jpeg158_hor_TRVL DE pos.epsGB_hor_TRVL DE pos.jpeg158_hor_TRVL DE neg.epsGB_hor_TRVL DE neg.jpeg158_hor_Box Off pos.epsGB_hor_Box Off pos.jpeg158_hor_Box Off neg.epsGB_hor_Box Off neg.jpeg158_hor_Overland pos.epsGB_hor_Overland pos.jpeg158_hor_Overland neg.epsGB_hor_Overland neg.jpeg
Page 1 and 2: Identity GuidelinesGuiding you thro
Page 3 and 4: Introduction2Taking our brand in th
Page 5 and 6: Signature description4For thousands
Page 7 and 8: Clear area and minimum size6The Tra
Page 9 and 10: Primary Color palette8Travelocity
Page 11 and 12: Incorrect uses10To build awareness
Page 13 and 14: Typography for offline12Typography
Page 15 and 16: Typography for electronic communica
Page 17 and 18: Brand architecture16The Travelocity
Page 19 and 20: Brand architecture18The relationshi
Page 21 and 22: Brand architecture20The endorsement
Page 23 and 24: Our brand in action22The Travelocit
Page 25: Electronic artwork24Travelocity Sub

Brand Guidelines

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