Brand Guidelines

Signature description4For thousands of years, travelers have used thestars for navigation. The friendly, hand-drawnstars and sophisticated colors of our new identitydistinguish Travelocity and reflect our ability toguide customers to the best trips possible.Corporate signatureThe Travelocity signature is the most prominentelement of our corporate identity; it representsboth our company and our brand. The Travelocitysignature symbolizes many of the core attributesof our business: inspiring, friendly and smart.symbolwordmark®The signature consists of the "stars" symbol andthe Travelocity wordmark.The letterforms that make up the Travelocitywordmark must never be altered or made up froma type font. The colors selected for our signaturecannot be changed or altered (refer to pages 8 and9 for Travelocity color formulas). For one-color orreverse treatments see the next page. Always useapproved electronic artwork.Travelocity OrangeTravelocity Blue®Travelocity Navy