Brand Guidelines

Clear area and minimum size6The Travelocity signature is the principalrepresentation of our brand, our company andour people, which makes it a major corporateasset. Guaranteeing that a minimum amount ofspace surrounds the entire Travelocity signatureenhances the presentation and impact of ourcorporate signature. The Travelocity signatureshould stand out clearly from its surroundings,protected with adequate white or clear spacefrom competing visuals, graphics and text.Clear areaX=1.5 XThe clear area around the signature is one and a half times the measure of the height of thelowercase "r" letter form (1.5x). Violation of theminimum space will inhibit legibility and diminishthe impact of the Travelocity signature.1.5 X1.5 X1.5 XTo ensure legibility, even when reproduced in small sizes, the Travelocity signature shouldalways appear in sizes no smaller than 1 inchwide for offline applications and no smaller than144 pixels wide for online use.Minimum size for offlineMinimum size for online1 inch144 pixels