Brand Guidelines

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<strong>Brand</strong> architecture15Our brand system leverages the equity of ourcorporate brand across every part of the organization.By linking business units to the Travelocity name,we’re able to raise Travelocity’s brand profile andpromote the depth of our company.Product signature lock-upx=The Travelocity product brand signature is createdby adding a product brand name to the Travelocitylogotype. The space and relationship betweenthe Travelocity logotype should always be thesame, regardless of the length of the productbrand name..66 XPRODUCT NAMExThe product brand name is set in Trade GothicRegular and in all caps with the same height asthe logotype's "X" height. Product brand namesare set in Travelocity Orange on both light anddark backgrounds.All product signatures shown here are availabledigitally, see page 25.ExamplesFLIGHTSHOTELSCRUISESFLIGHTSHOTELSCRUISESVACATIONSVACATIONSTRAVEL EXTRASTRAVEL EXTRASLAST MINUTE DEALSLAST MINUTE DEALS
<strong>Brand</strong> architecture16The Travelocity signatures that are in the IncentiveProgram include:Travelocity PreferredTravelocity Preferred EliteIncentive signaturesAll Incentive signatures shown here are availabledigitally, see page 24.
Page 1 and 2: Identity GuidelinesGuiding you thro
Page 3 and 4: Introduction2Taking our brand in th
Page 5 and 6: Signature description4For thousands
Page 7 and 8: Clear area and minimum size6The Tra
Page 9 and 10: Primary Color palette8Travelocity
Page 11 and 12: Incorrect uses10To build awareness
Page 13 and 14: Typography for offline12Typography
Page 15: Typography for electronic communica
Page 19 and 20: Brand architecture18The relationshi
Page 21 and 22: Brand architecture20The endorsement
Page 23 and 24: Our brand in action22The Travelocit
Page 25 and 26: Electronic artwork24Travelocity Sub
Page 27 and 28: Electronic artwork26Travelocity Glo

Brand Guidelines

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