Brand Guidelines

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<strong>Brand</strong> architecture17The relationship between the stars symbol and theTravelocity wordmark have been altered to create acohesive unit with the addition of "business" to thewordmark. Never re-set the wordmarks, or alter therelationships between the signature elements.Always use the provided artwork.Travelocity Business signaturesThe Travelocity Business signature shown here isavailable digitally, see page 24.
<strong>Brand</strong> architecture18The relationship between the stars symbol and theTravelocity wordmark have been altered to create acohesive unit with the addition of "Europe" to thewordmark. Never re-set the wordmarks, or alter therelationships between the logo elements. Alwaysuse the provided artwork.Travelocity Europe signaturesThe Travelocity Europe signature shown here isavailable digitally, see page 24.EUROPEEUROPE
Page 1 and 2: Identity GuidelinesGuiding you thro
Page 3 and 4: Introduction2Taking our brand in th
Page 5 and 6: Signature description4For thousands
Page 7 and 8: Clear area and minimum size6The Tra
Page 9 and 10: Primary Color palette8Travelocity
Page 11 and 12: Incorrect uses10To build awareness
Page 13 and 14: Typography for offline12Typography
Page 15 and 16: Typography for electronic communica
Page 17: Brand architecture16The Travelocity
Page 21 and 22: Brand architecture20The endorsement
Page 23 and 24: Our brand in action22The Travelocit
Page 25 and 26: Electronic artwork24Travelocity Sub
Page 27 and 28: Electronic artwork26Travelocity Glo

Brand Guidelines

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