Brand Guidelines

Primary Color palette8Travelocity’s primary color palette consists ofTravelocity Navy, Travelocity Orange, TravelocityBlue and white. It is a combination that reflects ourinspiring brand personality.Primary color paletteTravelocity Navy Travelocity Orange Travelocity Blue WhiteSpecifications for Pantone ® numbers and formulasfor 4-color process, RGB and Hex are listed belowthe color blocks.Note: Always use the formulas provided — neverchange a Pantone ® color to a CMYK, RGB, or Hexformula through an automated program swap suchas offered in Adobe Illustrator or Adobe Photoshop.The correct blends of CMYK, RGB, and Hex havebeen carefully selected to ensure that online andoffline appearances are similar — and thereforemust always be applied as stated on this page.Pantone 541CPantone 541UCMYK = 100/50/0/40RGB = 7/43/97Hex # = 072B61Pantone 158CPantone 158UCMYK = 0/61/97/0RGB = 254/88/21Hex # = FE5815Pantone 542CPantone 542UCMYK = 64/22/8/0RGB = 95/150/186Hex # = 5F96BAWhiteCMYK = 0/0/0/0RGB = 255/255/255Hex # = FFFFFFPANTONE ® identified color information is provided for the guidance of thereader. Pantone, Inc. has not evaluated the colors for accuracy. Therefore, the colors may not match PANTONE Color Standards. For accurate standards,refer to the current edition of the PANTONE Color Formula Guide. PANTONE ® is a registered trademark of Pantone, Inc.