Brand Guidelines

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Typography for offline (continued)13Secondary typefaceITC Giovanni has been selected as Travelocity'ssecondary typeface to compliment the primarytypeface DT Argo. This serif font has six differentstyles in it's family: Book, Book Italic, Bold, BoldItalic, Black, and Black Italic. It is available forpurchase from Adobe ® —http:www.adobe.com/type/browser/P/P 1062.;htmlSecondary typeface: ITC GiovanniITC Giovanni Book ITC Giovanni BlackITC Giovanni Book Italic ITC Giovanni Black ItalicITC Giovanni BoldITC Giovanni Bold Italic GABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890;“?!@#$%^&*()
Typography for electronic communications14When the primary and secondary fonts for Travelocity cannot be used (such as in PowerPointand MS Word), use the system fonts, Arial andTimes New Roman.System font: ArialArial RegularArial ItalicArial BoldArial Bold Italic AABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890;“?!@#$%^&*()System font: Times New RomanTimes New RomanTimes New Roman ItalicTimes New Roman BoldTimes New Roman Bold Italic TABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890;“?!@#$%^&*()
Page 1 and 2: Identity GuidelinesGuiding you thro
Page 3 and 4: Introduction2Taking our brand in th
Page 5 and 6: Signature description4For thousands
Page 7 and 8: Clear area and minimum size6The Tra
Page 9 and 10: Primary Color palette8Travelocity
Page 11 and 12: Incorrect uses10To build awareness
Page 13: Typography for offline12Typography
Page 17 and 18: Brand architecture16The Travelocity
Page 19 and 20: Brand architecture18The relationshi
Page 21 and 22: Brand architecture20The endorsement
Page 23 and 24: Our brand in action22The Travelocit
Page 25 and 26: Electronic artwork24Travelocity Sub
Page 27 and 28: Electronic artwork26Travelocity Glo

Brand Guidelines

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