Gauteng SDI Rail Link - Gautrain

24In Figure 3, arrows indicate other areas, nodes, and activity centres outsidethe Study Area, which will have to be considered for linkage now or in thefuture. This includes in the South-West, Soweto and the FNB-Stadium, whichwill be very important if the 2006 World Soccer Cup takes place in SouthAfrica. South of JIA it is the fast growing East Rand. North of Sandton it isthe fast developing Sunninghill Area connecting to the large developments inthe areas of Fourways and Kaya Sands. North-east of Centurion it is the fastdeveloping Menlyn area and north of the Pretoria CBD it is the developmentsnorth of the Magaliesberg, such as the Automotive Cluster and WonderboomAirport, which deserve attention.4.3 MARKET SEGMENTATIONThe purpose of market segmentation in this study is to determine who will orshould use the proposed service, in other words, which market segments.This will then indicate which areas should be served. The setting of farelevels in order to maximise the income will also be addressed. For example,with low tariffs higher volumes may be achieved, and with high tariffs lowvolumes.The following departure points are important:• Although the rail line will pass through certain areas and have stations inspecific areas, the collector distributor systems at stations will ensure thatmost of the larger surrounding areas are covered and made accessible.• There could be different needs on different parts of the network. Theneeds on the JIA – Sandton link would, for example, be quite different fromthe needs on the Johannesburg-Pretoria link.• Cognisance must be taken of certain trip characteristics, including trippurposes, the time the trip is made and the direction of travel. In order tomake the system more viable and optimise the patronage, it would beimportant to target both commuting and non-commuting passengers, peakand off-peak passengers, and also passengers travelling in bothdirections.Gauteng SDI Rail Link – Inception Report, 15 June 2000