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Gauteng SDI Rail Link - Gautrain

Gauteng SDI Rail Link - Gautrain

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711.8.4 Communication StructuresThe nature of the proposed <strong>SDI</strong> <strong>Rail</strong> <strong>Link</strong> Project is guaranteed to generatesignificant media and public interest. There will be supporters andprotagonists, and there may also be opponents and antagonists. The latterwill include people who may oppose the project for political reasons, forfinancial and technical reasons, for environmental reasons and those whomay be sceptical about the feasibility.For this reason, communication in this project will – although using a fullytransparent process – be structured in such a way as to optimise the provisionof clear, unbiased and technically correct messages.A holistic approach towards communication will be established, which willinclude, for example, the setting up of a database for stakeholdercommunication, a number of press releases and focussed press conferences.7. CONCLUSIONThis is a very important project for the people and the Government of <strong>Gauteng</strong>. It isin the first place a project aimed at economic growth, development and job creation,but then also a project aimed at providing appropriate transport solutions to severetransport problems.The limited time available to conclude this study and implement the projectsuccessfully requires effective project management and co-ordination, and also cooperationfrom all concerned.<strong>Gauteng</strong> <strong>SDI</strong> <strong>Rail</strong> <strong>Link</strong> – Inception Report, 15 June 2000

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