Media Orientation Training Notes. Three Day Workshop - AI.Comm

DAY 1 SESSION 8EVALUATION OF MEDIAROLE AND ISSUES OFCONTENT AND ACCURACYTime required:30 minutes (for example 11:45 – 12:15)Materials needed:PA system, flip chart paper, samples of local newspaper coverageand scripts from broadcast coverage (if possible)Objectives:For participants to critically analyze and discuss past coverage ofAI in their country. This exercise will also emphasize whatparticipants need to learn over the course of the workshop.Trainer states out loud:While it is in fact still early in the workshop to think aboutevaluating past coverage of AI here in Nigeria, in fact it willcontinue to show us what we know and what we still need to learn.So now it is time to use some of what you have learned to analyzeor critique, if you will, articles or broadcast news reports that havealready been developed by yourself or by your news organization.I believe that we told you to bring to this workshop some samplesof news reports, or transcripts or summaries of news broadcasts,that you oryour organization has done related to avian influenza. What we’dlike you to do is take out the copy of the news report that youbrought with you – or a summary of your broadcast on avianinfluenza – and pass it to the person seated closest to you on yourleft. I will give you 15 minutes to review the news report anddetermine whether it has accurately conveyed information relatedto avian influenza, and if possible, make some suggestions abouthow to improve it. We will then have each of you make a few keypoints about the positive and the negative aspects of the newsreport’s coverage of avian influenza. Our technical experts will beavailable to answer any questions you may have along the way.Let’s take a look at what’s said, what’s not and how accurate youthink these stories are. Who or what are the sources ofinformation? How reliable do you think they are? What informationdo you think is missing? In five minutes I’d like for some of you toshare what you’ve found.AI.COMM: Media Orientation Training Notes 18