Media Orientation Training Notes. Three Day Workshop - AI.Comm

Trainer States Out Loud:Now we’re going to go deeper into what you observed yesterdayand figure out what the important messages would be to convey tothese audiences. We’re first going to separate into three groups –let’s count off 1, 2, 3 and then separate into three groups, with all1’s sitting [note a location], all 2’s sitting [note a location] and all3’s sitting [note a location].The first group will discuss Topic 1 – If the animals are healthy,what is the most important information you would tell the poultryfarmers and the general public to prevent an avian influenzaepidemic? How would you communicate these messages? Wherewould you get this information? Which sources would you use?The second group will discuss: Topic 2 -- If there has been anoutbreak nearby, what is the most important information you wouldtell poultry farmers and the general public to health control theavian influenza epidemic? How would you communicate thesemessages? Where would you get this information? Which sourceswould you use?And the third group will discuss Topic 3 – If people are sick due toavian influenza, what is the most important information you wouldtell poultry farmers and the general public? How would youcommunicate these messages? Where would you get thisinformation? Which sources would you use? What is your role asjournalists in conducting an emergency response to avianinfluenza?I would recommend that you have two separate discussions, or atleast two separate sets of recommendations on farmers and thegeneral public. By the “general public,” I mean everyone includingthe sellers in the markets, distributors of chickens and eggs, andregular consumers as well as those who use chickens in social orreligious ceremonies.You might also want to keep in mind when discussing these issueswhether there are behaviors or information that would be differentbased on the animal type you saw (such as chicken, duck, ormixed) or the type of farm you visited (such as commercial,backyard, or semi-commercial/mixed).In about a half hour, you will present your discussion findings tothe whole group. You should probably take about 20 minutes todiscuss your assigned question, and then take the following 10minutes after that to take notes on the points you would like topresent to the larger group. You might want to assign a person totake notes on the flip chart, and another person to agree to givethe presentation to the whole group. Each group will have 15minutes to present their opinions to the larger group. I would like toremind you that our technical experts are available to respond toquestions and clarify issues you may have. Feel free to use any ofthe workshop handouts for additional information.AI.COMM: Media Orientation Training Notes 34