Media Orientation Training Notes. Three Day Workshop - AI.Comm

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DAY 3 SESSION 2INTERNET AND OTHERRESOURCESMaterials needed:Flip chart, writing utensil, PA system.Time Required:30 minutes (for example 08:45 – 09:15)Objectives:To inform participants of existing resources.Participant Handouts Needed:Handout #8 – Internet ResourcesTrainer States Out Loud:As we mentioned earlier, there are a wide variety of resourcesavailable online, some better than others. Handout #8 lists some ofthe best online resources for finding up to date information onAvian Influenza. Let’s take a few minutes now to go over this listand to see if any of you have any questions or have any additionsyou’d like to make.Note to trainer:Spend some time going over the list and encourage participants toask questions or to suggest additions to the list.AI.COMM: Media Orientation Training Notes 42
DAY 3 SESSION 3NEWS REPORTING ANDANALYSIS EXERCISEMaterials needed:PA system, news articles on avian influenzaTime Required:1 Hour, 15 minutes (for example 9:15 – 10:30)Objectives:To apply the lessons learned from the workshop to develop orcritique actual news reports on avian influenza.Trainer States Out Loud:So now it is time to use all that you have learned to analyze orcritique, if you will, articles or broadcast news reports that havealready been developed by yourself or by your news organization.We are going to refer again to the articles that we worked with onday one. We’ll also be writing a new article based on theinformation that we have gathered over the course of the pastthree days.Let’s start first with the copy we worked with the other day. Getinto the same groups and rewrite this article based on what you’velearned. Our technical experts will be available to answer anyquestions you may have along the way.Okay, let’s get started. You have 15 minutes to review and thinkabout your news reports.Note to trainer:Obtain copies of news articles or transcripts of TV or radiobroadcasts on avian influenza for individuals who did not bringsamples from their news organization. Make sure to watch thetime so that article rewrites do not last longer than 20 minutes.After the 20 minutes, ask for volunteers to present their rewrites.Probe for issues such as: accurate information, good use ofquotes from knowledgeable officials, or incorporating a local angle.AI.COMM: Media Orientation Training Notes 43
Page 1 and 2: AVIAN INFLUENZA:MEDIA ORIENTATIONTR
Page 3 and 4: ORGANIZING A WORKSHOPCHECKLISTAT LE
Page 5 and 6: DAY 1 SESSION 1REGISTRATIONTime req
Page 7 and 8: DAY 1 SESSION 2OPENING CEREMONYTime
Page 9 and 10: Trainer states out loud:Thank you f
Page 11 and 12: DAY 1 SESSION 5ICEBREAKER - HOW MUC
Page 13 and 14: Trainer states out loud:Now that we
Page 15 and 16: Participant states out loud:The fou
Page 17 and 18: Note to Trainer:The purpose to this
Page 19 and 20: Participant states out loud:Partici
Page 21 and 22: Participant reads out loud:1. Pract
Page 23 and 24: Trainer states out loud:Thanks to a
Page 25 and 26: The H5N1 virus has met the first tw
Page 27 and 28: DAY 1 SESSION 11ECONOMIC ANDCOMMERI
Page 29 and 30: DAY 2 SESSION 1PREPARATION FOR THEP
Page 31 and 32: DAY 2 SESSION 2POULTRY FARM VISITTi
Page 33 and 34: DAY 2 SESSION 4IDENTIFYING IMPORTAN
Page 35: Okay, let’s separate into our thr
Page 39 and 40: Participant States Out Loud:2. Know
Page 41: farm equipment or animals, washing
Page 45 and 46: DAY 3 SESSION 4NEWS REPORTING ANDAN
Page 47 and 48: DAY 3 SESSION 6WRAP-UP, EVALUATIONS
Page 49 and 50: CERTIFICATE OFCOMPLETION___________
Page 51 and 52: HANDOUT #2FREQUENTLY ASKEDQUESTIONS
Page 53 and 54: What is the difference between regu
Page 55 and 56: Can a pandemic be averted?Yes. That
Page 57 and 58: people, because the viruses do not
Page 59 and 60: egan in April 2005, and a series of
Page 61 and 62: HANDOUT #5PREVENTION ANDCONTROL OF
Page 63 and 64: • Do not eat eggs or blood unless
Page 65 and 66: HANDOUT #7INTERVIEW ANDOBSERVATION
Page 67 and 68: Center for Infectious Disease Resea
Page 69 and 70: DisinfectionClean something to dest
Page 71: HANDOUT #10POWERPOINT PRESENTATIONO

Media Orientation Training Notes. Three Day Workshop - AI.Comm

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