Media Orientation Training Notes. Three Day Workshop - AI.Comm

DAY 3 SESSION 3NEWS REPORTING ANDANALYSIS EXERCISEMaterials needed:PA system, news articles on avian influenzaTime Required:1 Hour, 15 minutes (for example 9:15 – 10:30)Objectives:To apply the lessons learned from the workshop to develop orcritique actual news reports on avian influenza.Trainer States Out Loud:So now it is time to use all that you have learned to analyze orcritique, if you will, articles or broadcast news reports that havealready been developed by yourself or by your news organization.We are going to refer again to the articles that we worked with onday one. We’ll also be writing a new article based on theinformation that we have gathered over the course of the pastthree days.Let’s start first with the copy we worked with the other day. Getinto the same groups and rewrite this article based on what you’velearned. Our technical experts will be available to answer anyquestions you may have along the way.Okay, let’s get started. You have 15 minutes to review and thinkabout your news reports.Note to trainer:Obtain copies of news articles or transcripts of TV or radiobroadcasts on avian influenza for individuals who did not bringsamples from their news organization. Make sure to watch thetime so that article rewrites do not last longer than 20 minutes.After the 20 minutes, ask for volunteers to present their rewrites.Probe for issues such as: accurate information, good use ofquotes from knowledgeable officials, or incorporating a local angle.AI.COMM: Media Orientation Training Notes 43