12.07.2015 Views

survey of admissions directors - Inside Higher Ed

survey of admissions directors - Inside Higher Ed

survey of admissions directors - Inside Higher Ed

SHOW MORE
SHOW LESS

You also want an ePaper? Increase the reach of your titles

YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.

The Continuing Importance <strong>of</strong> Standardized TestsOver the past two decades, a small but growing number <strong>of</strong> both public andprivate four-year colleges and universities have announced plans to incorporatenontraditional criteria into <strong>admissions</strong>. Concurrently, a small butburgeoning number <strong>of</strong> institutions have also announced plans to reduce(or eliminate) the use <strong>of</strong> college <strong>admissions</strong> tests – the SAT and the ACT.As shown in Table 8, the vast majority <strong>of</strong>four-year institutions require standardizedtests; in aggregate, almost 90 percent continueto require students to submit SAT orACT scores. A sixth (17.4 percent) thatnow require tests are reviewing this policy,while only a tenth (10.7) no longer requiretests. Fully two-fifths (40.0 percent) reportthe expanded use <strong>of</strong> nontraditional criteria.In contrast, just over a fourth (27.8 percent)<strong>of</strong> the <strong>survey</strong> participants in four-year institutionsreport reducing the role <strong>of</strong> tests inthe <strong>admissions</strong> review.Interestingly, only a fifth (19.6 percent)<strong>of</strong> the <strong>survey</strong> respondents report thattheir campus has both expanded the use <strong>of</strong>nontraditional <strong>admissions</strong> criteria and concurrentlyreduced the use <strong>of</strong> test scores.Table 8The Status <strong>of</strong> Standardized Tests in Undergraduate Admissions(percentages answering affirmatively)All 4-YearInstitutionsIs your institution giving thought to making standardized tests optional in undergraduate <strong>admissions</strong>?We continue to require standardized tests from undergraduate applicants. 71.7 93.3 82.0 62.5 72.4 64.2 65.8We continue to require tests but are also reviewing this policy. 16.6 6.7 16.0 12.5 17.2 27.2 14.0We no longer require tests from undergraduate applicants. 11.7 0.0 2.0 25.0 10.3 8.6 20.0Do You Agree With the Following Statements About the Role <strong>of</strong> Standardized Tests in Undergraduate Admissions? (percent who agree/strongly agree)We have expanded the use <strong>of</strong> nontraditional <strong>admissions</strong> criteria as part <strong>of</strong> our review process in the past five years. 40.0 42.3 50.0 28.0 41.3 38.2 38.1We have reduced the role <strong>of</strong> standardized tests in undergraduate <strong>admissions</strong> reviews and decisions in the past five years. 27.8 22.2 16.0 25.0 27.6 35.3 31.9We have expanded the use <strong>of</strong> nontraditional criteria and also reduced the role <strong>of</strong> standardized tests. 19.6 17.8 16.0 16.7 20.7 19.8 22.1Standardized tests (SAT/ACT) should be optional for students who apply to my campus. 24.6 8.9 14.0 37.5 24.1 29.3 29.7PublicDoctoralPublicMaster’sPublicBacc.Private PrivateDoctoral Master’sPrivateBacc.Opinions About Policies and PracticesThe <strong>Inside</strong> <strong>Higher</strong> <strong>Ed</strong> <strong>survey</strong> solicited the views <strong>of</strong> campus <strong>admissions</strong><strong>directors</strong> on a wide range <strong>of</strong> policies, practices and issues, includingfamilies’ use <strong>of</strong> independent counselors, and the role <strong>of</strong> social media inthe <strong>admissions</strong> process. Among them:Need-blind <strong>admissions</strong>. Although the datapresented elsewhere in this report suggestthat many campuses have increasedtheir efforts to recruit “revenue” students,more than three-fourths <strong>of</strong> the <strong>survey</strong> participantsin four-year institutions disagreethat the financial downturn has forcedtheir campuses to pay more attention to anapplicant’s “ability to pay” when making<strong>admissions</strong> decisions.Independent <strong>admissions</strong> counselors.Despite the growing number <strong>of</strong> independentcollege counselors who help students andtheir families navigate the <strong>admissions</strong> process,<strong>survey</strong> participants report that these individualsdo not significantly enhance theirclients’ prospects for admission.Social Media. Paper, while not dead,is dying, and social media (Facebook andTwitter, among others) are emerging askey recruiting resources for college <strong>admissions</strong><strong>of</strong>ficers.Self-Confidence. Things are improv-2011 SURVEY OF COLLEGE AND UNIVERSITY ADMISSIONS DIRECTORS INSIDE HIGHER ED11

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!