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survey of admissions directors - Inside Higher Ed

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The 2011 <strong>Inside</strong> <strong>Higher</strong> <strong>Ed</strong> Survey <strong>of</strong>College &UniversityAdmissions DirectorsIntroduction - 4The Most Important Challenges Ahead - 6Recruiting Targets - 7Recruitment Strategies - 8Rating the Effectiveness <strong>of</strong> Admissions Resources - 9Different Students, Different Admissions Criteria? - 11The Continuing Importance <strong>of</strong> Admissions Tests - 11Opinions About Policies and Practices - 11Recruiting International Students - 12Application and Enrollment Trends - 13Issues for Community Colleges - 13Data Tables - 16Appendix A: Methodology - 27Appendix B: About the Authors - 28© <strong>Inside</strong> <strong>Higher</strong> <strong>Ed</strong>, 2011

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