Driving Revenue Enhancement Campaigns - Emagine International

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Tactical Rebates Campaign (Broad Launch)Segmentation ConceptHigh churn risk Active baseOffer ConceptAggressive rewards offerBy tenure bandsStaggered airtime rebatesBy rate planVarious purchase triggersPromo validity11

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Presentation Agenda• Maxis and the Malaysian mobile industry• Customer Lifecycle Management• Sample Cases: Revenue EnhancementCampaigns• Learnings10

Page 1 and 2: Driving Revenue Enhancement Campaig
Page 3 and 4: Malaysia at a glance• Located in
Page 5: We remain determined to be innovati
Page 8 and 9: Focusing on churn reduction, revenu
Page 13 and 14: Happy Hour Test Campaign (Prepaid)S
Page 15 and 16: Takers’ usage trackingcat Onnet10
Page 17 and 18: Applying Prepaid SMS Bundles learni
Page 19 and 20: Free festive content and MMS viral
Page 21 and 22: Based on our experience, it takes s

Driving Revenue Enhancement Campaigns - Emagine International

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