Driving Revenue Enhancement Campaigns - Emagine International

12.07.2015 • Views

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Driving Revenue Enhancement Campaigns - Emagine International

Driving Revenue Enhancement Campaigns - Emagine International

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Presentation Agenda• Maxis and the Malaysian mobile industry• Customer Lifecycle Management• Sample Cases: <strong>Revenue</strong> <strong>Enhancement</strong><strong>Campaigns</strong>• Learnings6

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Presentation Agenda• Maxis and the Malaysian mobile industry• Customer Lifecycle Management• Sample Cases: <strong>Revenue</strong> <strong>Enhancement</strong><strong>Campaigns</strong>• Learnings6

Page 1 and 2: Driving Revenue Enhancement Campaig
Page 3 and 4: Malaysia at a glance• Located in
Page 5: We remain determined to be innovati
Page 9 and 10: Data mining and below-the-line chan
Page 11: Tactical Rebates Campaign (Broad La
Page 14 and 15: Lower entry packages have higher ta
Page 16 and 17: And the next 6 weeks monitoring wou
Page 18 and 19: Incremental overall usage lift of 2
Page 20 and 21: Presentation Agenda• Maxis and th
Page 22: Thank Youwww.maxis.com.my22®