Driving Revenue Enhancement Campaigns - Emagine International

Data mining and below-the-line channels are ourenablers toward an effective lifecycle managementFrom….To….• SegmentationStandard Data ReportsData Mining• Predictive Modeling• Customer ProfitabilityTraditional MarketingAbove-the-lineAdvertisingTarget MarketingBelow-the-linechannels• Churn management• Usage stimulation• Plan migration• Tactical rewards• SMS• MMS• WAP Push• Outbound calls• e-DMs8