Driving Revenue Enhancement Campaigns - Emagine International

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Presentation Agenda• Maxis and the Malaysian mobile industry• Customer Lifecycle Management• Sample Cases: Revenue EnhancementCampaigns• Learnings1
Malaysia at a glance• Located in Southeastern Asia,Malaysia is basically divided into 2regions: Peninsular Malaysia andEast Malaysia• Land area: 328,550 sq km• Population: 27.8 million (2006 est.)• Median age: 24 years• Multi-cultural society: Malays,Chinese and Indians• GDP (purchasing power parity):$249 billion (2005 est.)• Internet users: 10 million (2005)• Mobile users: 19.7 million (2006)2
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Driving Revenue Enhancement Campaigns - Emagine International

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