Driving Revenue Enhancement Campaigns - Emagine International

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Focusing on churn reduction, revenue enhancement andmigration within the customer’s lifecycleAcquisitionCustomerdevelopmentHarvestWin BackCustomer ValueTarget/acquiresubscriberWelcomeProgram<strong>Revenue</strong> <strong>Enhancement</strong>MigrationPro-activity based on “If”events:- Lifetime- Usage/ purchase- BehaviourChurn Prevention/ReductionExpirationTime / insightsAnalyticalinsights• Behaviour Scoring• Response rates• Contact Policy•Segmentation (Value/Needs)• Tariff Plan Optimisation• Cross Sell / Up Sell• Churn Propensity• Churn Segmentation7
Data mining and below-the-line channels are ourenablers toward an effective lifecycle managementFrom….To….• SegmentationStandard Data ReportsData Mining• Predictive Modeling• Customer ProfitabilityTraditional MarketingAbove-the-lineAdvertisingTarget MarketingBelow-the-linechannels• Churn management• Usage stimulation• Plan migration• Tactical rewards• SMS• MMS• WAP Push• Outbound calls• e-DMs8
Page 1 and 2: Driving Revenue Enhancement Campaig
Page 3 and 4: Malaysia at a glance• Located in
Page 5: We remain determined to be innovati
Page 10 and 11: Presentation Agenda• Maxis and th
Page 13 and 14: Happy Hour Test Campaign (Prepaid)S
Page 15 and 16: Takers’ usage trackingcat Onnet10
Page 17 and 18: Applying Prepaid SMS Bundles learni
Page 19 and 20: Free festive content and MMS viral
Page 21 and 22: Based on our experience, it takes s

Driving Revenue Enhancement Campaigns - Emagine International

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