Driving Revenue Enhancement Campaigns - Emagine International

And the next 6 weeks monitoring would show marginallylower usage for target group against control$5,000,000Total Usage (RM)$4,000,000$3,000,000$2,000,000$1,000,000$--2 -1 0 1 2 3 4 5 6Weeks from Campaign DropTotal TargetTotal Control‣ Campaign was not brought to Broad Launch‣ Review of the customer segmentation and redesign of the campaign offer combination16