Driving Revenue Enhancement Campaigns - Emagine International

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Presentation Agenda• Maxis and the Malaysian mobile industry• Customer Lifecycle Management• Sample Cases: <strong>Revenue</strong> Stimulation<strong>Campaigns</strong>• Learnings20
Based on our experience, it takes several componentsto make the CLM operations successfulFocus first on criticalbusiness issuesDedicated CLM teamSkills development,training & consultancyTop Management supportOwnership by thebusiness, not ITAnalytical minds & lotsof creative brainstormingUnified CLMdatamartContinuous campaignmonitoring and transferof learningsEffective execution viatools, processes &quality controls21
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Page 3 and 4: Malaysia at a glance• Located in
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