Driving Revenue Enhancement Campaigns - Emagine International

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Incremental overall usage lift of 20% after 5 weeksOverall Usage25,000,00020,000,000(RM)15,000,00010,000,0005,000,000δ = 19.9Μ20%↑-Week-2Week-1Week0Week1Week2Week3Week4Week5ControlTargetNote:1.Delta, indicated above, is an average of the difference between target and control group after campaign launch2. Total Usage refers to accumulated total usage of both MOU and SMS18
Free festive content and MMS viral campaignRAMADHAN, DEEPAVALI, HARI RAYA AND CARTOON-ME MMSHighlights:• Effective increating viraleffects butdifficult to track• Increase in overallP2P MMS usagecomparing targetand controlgroups• InformationalMMS serviceswithout incentivealso work19
Page 1 and 2: Driving Revenue Enhancement Campaig
Page 3 and 4: Malaysia at a glance• Located in
Page 5: We remain determined to be innovati
Page 8 and 9: Focusing on churn reduction, revenu
Page 10 and 11: Presentation Agenda• Maxis and th
Page 13 and 14: Happy Hour Test Campaign (Prepaid)S
Page 15 and 16: Takers’ usage trackingcat Onnet10
Page 17: Applying Prepaid SMS Bundles learni
Page 21 and 22: Based on our experience, it takes s

Driving Revenue Enhancement Campaigns - Emagine International

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