Absolventenbuch 2009_ohne Kontaktdaten:Layout 1.qxd

PREFERRED JOB FIELDS
Event Management, Marketing, Media,
Product Management, Project Management,
Public Relations
EDUCATION / ACADEMIC STUDIES
09/06 - 08/09 Munich Business School, Munich (DE)
Program of Study: International Business
Business Focus 1: Marketing Management
Business Focus 2: Media Management
Topic of the Bachelor Thesis: Marketingkommunikation
am Beispiel des neuen BMW X1
Degree: Bachelor of Arts in Int. Business
09/97 - 05/06 Bertolt-Brecht-Gymnasium, Munich (DE)
Gymnasium
Abitur
STUDIES ABROAD
01/08 - 04/08 Manhattan Institute of Management,
New York (NY, US)
Program of Study: International Business
LANGUAGE SKILLS
German: Mother Tongue
English: Advanced
Spanish: Good Knowledge
Chinese: Basic Knowledge
IT SKILLS
MS Word: Excellent
MS Powerpoint: Excellent
MS Excel: Advanced
ADDITIONAL SKILLS / EXTRA-CURRICULAR ACTIVITIES
Personal assistant to Philip Kotler during the
World Marketing & Sales Forum 2008; Coordination
of Philip Kotler’s program run; Support
of the interviews with the “Financial Times
Deutschland” and “Horizont”; Organization of
the charity soccer tournament „Play soccer,
get together“ in support of unprivileged children
in Munich; Acquisition of sponsors (Bitburger
within the scope of „Bolzplätze für
Deutschland“ program, German Football Confederation);
Planning and management of the
event in position of the team leader; Member
of the student initiative U2B University to
Business
JULIA HOFBAUER
E-Mail: Julia.Hofbauer@munich-business-school.de
WORK EXPERIENCE / INTERNSHIPS
05/09 - 08/09 BMW AG, Munich (DE)
Industry: Automotive
Department: Marketing
Position: Intern
Job Function: Setting up a product brochure
for the new BMW X1
04/08 - 08/08 Audi AG, Beijing (CN)
Industry: Automotive
Department: Marketing
Position: Intern
Job Function: Planning and event management
of the Audi Driving Experience 2008 in
Zhuhai, China; Drawing up a business plan for
the Hong Kong market 2009; Event management
of the Audi Olympic event with the
Brand Ambassador Lang Lang in Hong Kong;
Managing the Audi Quattro Cup golf tournaments
in 7 cities in China
02/08 - 03/08 Siemens One, New York (NY, US)
Department: Strategic Business Development
& Sustainability
Position: Intern
Job Function: Built and developed a formation
of the cross-operating company „Green Team“
for Siemens U.S. (interviewed potential team
members, summarized their bios and projects
in sustainability); Worked on Siemens global
partnership with the Clinton Climate Initiative
in the area of sustainable innovations
06/07 - 12/07 Siemens Enterprise Communications,
Munich (DE)
Department: Marketing and Public Relations
Position: Intern
Job Function: Assisted the Analyst Relation
and Event Management teams during the
Global Analyst Conference 2007 in London;
Assisted the Press Officer in Germany with the
organization of press conferences; Updated
the Siemens Global Marketing Calendar in
cooperation with the office in New York