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Lessons to learnAbout Meat and THe World1Diet is not just aprivate matter. Each mealhas very real effects on the lives ofpeople around the world, on theenvironment, biodiversity and theclimate that are not taken intoaccount when tucking into a pieceof meat.2Water, forests, land use, climate and biodiversity:The environment could easily be protectedby eating less meat, produced in a different way.High meat consumptionleads to industrializedagriculture. A fewinternational corporationsbenefit and furtherexpand their marketpower.43The middle classes aroundthe world eat too much meat.Not only in America and Europe, butincreasingly in China, India and otheremerging countries as well.5Consumption is rising mainly becausecity dwellers are eatingmore meat. Population growthplays a minor role.8MEAT ATLAS