ADVERTORIALTechno GirlEnsuring abright futurefor <strong>the</strong> girl child... breaking <strong>the</strong> cycle of poverty by exposing girl learners fromunderprivileged backgroundsto <strong>the</strong> world of science, technology,engineering and maths.By Musa Ndlangamandla36 I S S U E 1
ADVERTORIALHow do we, as a society,increase and enhance <strong>the</strong>participation of girls andyoung women in <strong>the</strong> fields of science,technology, engineering and maths?A daunting skills shortage in <strong>the</strong>sefields has emerged, and is worsenedby South Africa’s seeming failureto produce a sufficient number ofgraduates to fill this gap.Sadly, fewer than 30% of girlshave science, technology, engineeringand ma<strong>the</strong>matics as subjects in <strong>the</strong>irhigh-school years. However, thisimbalance will soon be a thing of <strong>the</strong>past with <strong>the</strong> advent of <strong>the</strong> TechnoGirl programme, an initiative aimedat giving girls an equal opportunity toexcel in <strong>the</strong>se fields.This groundbreakingprogramme targets girl learnersfrom underprivileged schools formentorship in science, technology,engineering and ma<strong>the</strong>matics. Thegirls are afforded <strong>the</strong> opportunity tospend time in various companies inorder to motivate and guide <strong>the</strong>m inmaking career choices in <strong>the</strong>se areas,which are in high demand in <strong>the</strong>South African economy.The initiative is implemented by<strong>the</strong> Department of Basic Education,<strong>the</strong> Department of Women, Childrenand People with Disabilities, <strong>the</strong>United Nations Children’s Fund(UNICEF) and Uweso Consulting, andhas already achieved much in helpingyoung girls from disadvantagedbackgrounds to pursue careers thatwere up to now perceived as maledomains.Over 8 000 disadvantaged girlsfrom public schools have benefittedfrom <strong>the</strong> initiative as <strong>the</strong>y wereplaced in a structured job-shadowingprogramme at various job shadowinghost organisations. For <strong>the</strong> initiativeto be effective and have a meaningfulimpact, it cannot be treated as a oneoffactivity, but has to be approachedon a long-term, structured andsystematic basis. To that end, <strong>the</strong> girlsare placed in a hosting organisationfor three consecutive holiday periods.This cycle repeats over a three-yearperiod. For example, a girl will enter<strong>the</strong> programme while completingGrade 9, will continue in <strong>the</strong>programme in Grade 10 and 11, andwill exit <strong>the</strong> programme in Grade 12.“The Techno Girl programme dealswith two of South Africa’s key nationalpriorities, namely education and jobcreation. Education is a key driver ofeconomic growth and social changeacross <strong>the</strong> globe. In South Africa, oureconomy urgently needs young peoplein <strong>the</strong> fields of science, technology,engineering and ma<strong>the</strong>matics,” saysMinister of Women, Children andPeople with Disabilities, Ms LuluXingwana.Minister of Basic EducationAngie Motshekga noted <strong>the</strong> broadbasedeffects of <strong>the</strong> initiative. “When<strong>the</strong> learners are exposed to worksituations, <strong>the</strong>y return to share <strong>the</strong>irexperiences and information with<strong>the</strong>ir friends at school. This is a highlymotivational factor and ensurespositive outcomes,” she said.UNICEF South Africa’s AidaGirma said <strong>the</strong> organisation wasconfident that, over <strong>the</strong> coming years,Techno Girl would reach even moregirls from all provinces.Transnet recently hosted 1 300girls in its freight rail and railengineering concerns. “The initial jobshadowing intake has proven that<strong>the</strong> experience is very motivational,especially to <strong>the</strong> girl children fromdisadvantaged backgrounds – tothink of taking up careers that arein demand by <strong>the</strong> economy andwhere women have always beenunderrepresented,” says Transnet’sExecutive Manager: Human Capital,Humaria Mooketsi-Choonara.Girls also collaborated with <strong>the</strong>Automotive Industry DevelopmentCentre (AIDC). Executive LiasonOfficer Lianne Delport said: “TheAIDC is proud to be associated with<strong>the</strong> Techno Girl programme in hosting<strong>the</strong> girls, exposing <strong>the</strong>m to <strong>the</strong> workingenvironment, thus allowing <strong>the</strong>mto develop <strong>the</strong>ir career choices andadopting a ‘talent pipeline’ approach toensure fur<strong>the</strong>r development.”Indeed, sustained exposure to <strong>the</strong>workplace allows <strong>the</strong> girls to explorevarious career opportunities. “Whilestill at school, <strong>the</strong> girls need to beSelection criteria:To ensure that <strong>the</strong> right learnersare selected to participate in <strong>the</strong>programme, <strong>the</strong> following selectioncriteria apply:• All beneficiaries should be girlsfrom disadvantaged communities.Only girls in Grades 9, 10, 11 and12 are eligible for selection.• Applicants must attend a publicschool.• Applicants must obtain at least50% (level 4) in Ma<strong>the</strong>matics/Ma<strong>the</strong>matical Literacy.• Applicants must have a goodbehavioural and disciplinaryrecord.• Applicants must be dedicatedlearners with a keen interest inacademic performance.exposed to opportunities, inspired toachieve success, assisted with subjectchoices and guided regarding tertiaryeducation. Given <strong>the</strong> diversity of<strong>the</strong>ir business operations, both publicand private-sector organisations areideally positioned to accomplish this,”said Staff Sithole, Chief ExecutiveOfficer of Uweso Consulting, one of<strong>the</strong> founding programme partners.A Grade 11 learner at CosmoCity Secondary School, TshegofatsoMokoena, said <strong>the</strong> programmehad boosted her self-esteem. “Thisprogramme made me realise how<strong>the</strong> corporate world works, and nowI’m ready to face it,” she said. “Italso offers us career guidance andmotivational talks.”Nokubonga Mazibuko, whowent through <strong>the</strong> programme in2010, said: “I found <strong>the</strong> initiativeto be very helpful, and my timespent job shadowing at DunlopTyres was very rewarding. I learnta lot about my career choice, whichis environmental science. I amcurrently working towards a BSc inGeological Environmental Science at<strong>the</strong> University of KwaZulu-Natal,”Mazibuko said. ✥For more information, pleasecontact Mr Chris Maduna on:Tel: +27 11 781 9950E-mail: chris@uwesco.co.zawww.uwesco.co.za<strong>Progressive</strong> women in business37