willen AR 11 - Willen Hospice

Annual Review 2010/11

CONTENTSOUR VISIONCHAIRMAN AND CHIEF EXECUTIVE’S STATEMENTA YEAR TO REMEMBEROUR PEOPLESTRATEGIC VISIONFINANCIAL SUMMARY AND TREASURER’S MESSAGEOUR VISIONOur vision is to be the lasting and thriving provider offree care to all people affected by life limiting illness inour community.This will be made possible by a community workingtogether continually to share in the delivery of the mostassuring, equally accessible and advanced care available.

Always there to careWillen Hospice has set itself the task of providingaccessible and the most advanced Specialist PalliativeCare available to all people affected by life limitingillness in our community. In addition to caring for thepatients admitted to the twenty in-patient beds at theHospice, we also focus on caring for people in their ownhomes and at any given time we now look after 250patients and families in the community.There have been developments to our Board of Trustees.Philippa Eccles, previously Deputy Chair, took over from DrJulian Pedley in July 2010. In February 2011 three newTrustees joined the board, Dr Penny McNamara (MedicalConsultant), Paul Davis (Accountant) and Joni Hawkes(Marketeer). We are confident that the expertise of theseindividuals will strengthen the diversity and skill mix of thecurrent Board.The clinical teams at the Hospice work to the high standardswe set ourselves and the extent to which they are valuedis demonstrated by the positive feedback we receive fromour users formally in questionnaires and by the manycomments and letters. With the help of Macmillan CancerSupport we have been able to appoint a new BereavementCo-ordinator, who is developing our bereavement servicesto a higher level.We began 2011 by celebrating our 30th Anniversary on1 January, looking back on the efforts made to establish theHospice and develop the services from scratch over theperiod. This amazing milestone in the history of the Hospicehas only been made possible through the continuedgenerosity, commitment and enthusiasm of our supporters,volunteers, friends and dedicated staff. Thank you all.Philippa EcclesChairmanPaul J HinsonChief ExecutiveImportantly we now have to look ahead to the next thirtyyears and ensure that the Hospice thrives and is in a positionto meet the needs of a growing and changing population andis ‘always there to care’. Support from the corporate sectorcontinues to be encouraging and in conjunction with our 30thAnniversary review we have benefited hugely from Art InMarketing, Perception PR and Igloo Creative, businesseswho have collectively created free of charge a new brand andimage for the Hospice. At the same time, Interdirectredesigned the website, also free of charge.Although the Hospice continues to be supported by our localNHS Primary Care Trusts, for the first time there has been acut in NHS funding in the form of an ‘efficiency saving’,representing a reduction of 1.5% from Milton Keynes PrimaryCare Trust for the 2011/2012 financial year. The Hospice stillneeds to raise 77% of the annual cost of £4.2 million fromdonations and other charitable sources. 2010/2011 was achallenging year, but the Hospice did end the financial yearwith a small surplus, due to the generosity of our donors andthe exceptional performance of Willen Hospice Ventures Ltd.

A year to rememberApril 2010FLO TAKES TO THE SKIES!Florence Moo, the event mascot for the MK Midnight Moo, isalways up for an adventure. So when she was asked by WillHughes from the Meridian Microlight Club, based at RAFHenlow, if she would like a flight in one of their crafts therewas no way she could refuse. They gave her a full safetybriefing early one morning before taking off from Sandyairfield in Bedfordshire and before she knew it she was up, upand away.June 2010WALK FOR WILLEN AND SUMMER GARDEN PARTYOn Sunday 6th June Willen Hospice hosted its Family Day andWalk for Willen. The MK Lions officially started the walkalongside hundreds of Hospice supporters.PERCEPTION PRMay 2009May 2010MAYOR’S CHOSEN CHARITYNew Mayor Debbie Brock announces Willen Hospice as herchosen charity. A total amount of £10,600 was raised for theHospice during the Mayor’s term.CARER’S WEEKThe Mayor of Milton Keynes, Cllr Debbie Brock, visitedWillen Hospice on their Carers Day to support this year’sNational Carers Week (14-20 June). The special day wasorganised for carers who look after Hospice patients. Itincluded complementary therapy sessions and informationand advice available throughout the day, as well as guidedwalks of Willen Village and a Music Concert.July 2010MOO MAKES NATIONAL NEWSA record 1900 ladies took part in the second MK Midnight Moowhich raised £225,000. It also made the national news withan insightful look at Britain's fundraising landscape, featuredin the Financial Times' Weekend magazine.The Willen HospiceMK Midnight Moo is featured throughout the article andshows a good example of how and why people engage insupporting charities.

NEW WEBSITEOctober also saw the launch of the new website designed byInterdirect as gift-in-kind.August 2010RECORD BREAKER82 year old George Solt became the oldest man to climbKilimanjaro and raised nearly £3,000 for Willen Hospice inmemory of his wife.The website retains some of the features of the old site buthas a fresh, modern look and feel, image galleries, latestnews blog and closer links with social media sites that havebecome increasingly important for communicating in the everchanging world of the internet.MOO GETS TO THE FINALSThe Midnight Moo is shortlisted in the Fundraising Eventof the Year category of the Third Sector awards. Another firstfor the Hospice.BOWLED OVERWolverton Town Bowls Club held their annual Bowlscompetition. Since running the event they have raised over£6,000 for the Hospice.September 2010PEDAL POWERFour intrepid cyclists, Owen Daley, Richard Smith, AlanMatthews and ex-pro cyclist Paul Watson completed theExtra Mile Challenge on 24th to 26th of September. The 500mile route saw the team cycle through Belgium and Francefinally ending up in Germany’s Black Forest. The team raisedover £1,500 for the Hospice.October 2010BUSINESS RECEPTIONOn October 7th, Willen Hospice held its annual BusinessReception at Mercedes-Benz of Milton Keynes andpresented its vision for the future to an audience of 150 keybusiness leaders and dignitaries from around the City.LOOKING FORWARD WITH NEW BRANDINGPaul Hinson, Chief Executive of Willen Hospice unveiled theHospice’s fresh new brand identity and marketing campaigncreated by local businesses Art in Marketing, PerceptionPR, and Igloo Creative, as gift-in-kind.November 2010WE SAY ‘YES’A new ‘Yes’ campaign was developedwith expert help, especially for our 30th year.It positively declares our determinationto be here for the next thirty years!The Vision"Our vision is to be the lastingand thriving provider of free care toall people affected by life limiting illnessin our community."

A CHANCE TO REMEMBER - 13 DECEMBER 2010Willen Hospice celebrated and remembered loved ones andfriends at an annual ‘Lights of Love’ service. Despite thefreezing temperatures, over 1000 people attended the eventand their dedications raised over £20,000 to help support theimportant work of the Hospice.Elaine Johnston, Events & Community Fundraiser from WillenHospice said, “This is a really important event in theHospice calendar and we are pleased that so many peoplecame to remember loved ones and friends at this specialtime of year.”December 2010CHRISTMAS COMES EARLYWillen Hospice’s in-patient unit received an early Christmaspresent.A special reclining chair was donated by Aspley Guise furniturestore, Larkswood. Made by Joynson and Holland, the chairfeatures a simple rise and recline system. It can be reclined toa flat bed position for sleeping and tips forward to make sittingdown and getting up much easier for patients.Sam Spivack, Manager of Larkswood said:“We are delighted to be donating this chair to a veryworthwhile cause.” The new chair is a welcome addition tothe unit and will provide additional comfort for our patients.NEW ARTStudents from the IPEC Centre in Bletchley presented a piece ofart to Willen Hospice that will be hung in the Garden Room. Thestudents from IPEC - a centre for young adults - had previouslyspent time with patients to try to understand their personalexperiences of living with their illnesses. Subsequently, thestudents created a collage to portray this in an art form.

January 2011HAPPY 30TH ANNIVERSARYOn 1st January 2011, Willen Hospice marked its 30thanniversary with an intimate remembrance service and therelease of 30 white doves – one for each year of service tothe local community.A special 30th anniversary cake was madeand donated by Andrea Faber.Chief Executive, Paul Hinson was joined by staff,nurses, volunteers and trustees to commemoratethe past 30 years and to look forward to the next 30.In his speech, Paul recognised the unprecedented supportand generosity from local communities and businesses.February 2011CAMPAIGN 30On 10th February ‘Campaign 30' was officially launched.Peter Winkelman very kindly hosted the event atDoubletree Hotel, Stadium:mk, which was attended by manyinfluential figures from the Milton Keynes community. Thecommunity is growing rapidly and if Willen Hospice is toremain ‘always there to care’ for the future, action needs tobe taken now. We need to raise £2 million to meet theincreased demand on our services in the coming years.March 2011HOSPICE IN BLOOMVolunteers from Milton Keynes Grand Union Rotary Club,Willen Hospice and the local community were involved inplanting the crocus bulbs that have now blossomed intoa beautiful purple swan, taking the form of Willen Hospice’snew logo, designed especially for Willen's 30th Anniversaryand 30th year of caring. The Purple Giant crocuses lookspectacular in the grounds of Willen Hospice and can beclearly seen by walkers on the lake-side path.A NEW AGE OF COLLECTING – WELCOME TO THE VORTEXA coin collecting ‘Vortex’ machine has landed in MidsummerPlace in time for our 30th anniversary celebrations and the staffat the Hospice are hoping it will become an essential part of theHospice’s fundraising for 2011.Visitors to Midsummer Place can support the Hospice bysimply placing a coin in the shoot provided and watch it spiralfaster and faster around the whirlpool until disappearing intothe ‘vortex centre’.The Mayor of Milton Keynes, Cllr Debbie Brock helpedlaunch this innovative piece of fundraising equipment withChief Executive, Paul Hinson and Midsummer Place CentreManager, Martin Hindson.HOSPICE SERVICES HIGHLIGHTEDWillen Hospice staff and volunteers were given the opportunityto share information about Hospice services with professionalsand the general public at an Open Forum held at MiltonKeynes Hospital Foundation Trust in February.

Our people2010/11 has been another year of change anddevelopment for our teams.Over the summer of 2010 we welcomed Aimee McDonaldand Jo Austin to the Finance team bringing additionalexpertise to the department, particularly in support of WillenHospice Ventures as new initiatives have been rolled out acrossincome generation activities. The Social Care team has alsoseen a number of new appointments with Sue Whear joiningthe team as Social Care Manager in November 2010 and thenew Macmillan funded post of Bereavement Co-ordinatorbeing established too. Other key appointments included DrBarbara Powell as Locum Palliative Care Consultant and thefull time appointment of Pauline Mitchelmore as Events Co-Ordinator within Willen Hospice Ventures, building on thesuccess of the Midnight Moo. Within Willen Hospice Ventures,Lynn Reeves was promoted to the post of Lottery andTrading Manager absorbing the Shops and Warehousefunctions in addition to managing the Willen Hospice Lotteryteam.An exciting development this year has been the appointment ofMarilyn David as Practice Development Manager, initiallyon a project basis. Previously the Community Nursing Manager,Marilyn has been building on her skills and knowledge to focuson improving best practice across all patient focussed areas,resulting in further educational events and internal audit activity.Staff from all areas of the organisation have been involved inthe awareness events and this has been a great learningopportunity for many.Another change resulting from this project was the internalpromotion of Mandy Jarrad to the post of CommunityPalliative Care Manager and Kate Knight transferring fromher post as a Sister within the in-patient unit to theClinical Nurse Specialist Team. In addition, we congratulatedLiz Haynes on her promotion to Manager for the Hospice atHome Team following the retirement of Denise Robson aftera long career with the Hospice. It is always rewarding to seeinternal promotions as they demonstrate our continuedcommitment to employee development.Early 2011 also saw the launch of the Willen HospiceManagement Development Programme. This modularprogramme has been developed by the HR Department and isbeing offered to all those in management positions and thosewho aspire to that type of role. A mixture of recommended andoptional modules, the programme seeks to provide managerswith behavioural skills and knowledge to help them managetheir teams and services more effectively, giving them increasedconfidence in this sometimes challenging area. The programmewas kick started with a module describing ‘The Big Picture’which was co-facilitated by Paul Hinson and provided attendeeswith an overview of the organisation, our vision and strategyand a clear insight to how we can all make a difference.There have also been changes to our Board of Trustees thisyear. Dr Julian Pedley retired from his post as Chair of theBoard of Trustees and we are delighted that Philippa Eccleshas now taken up that post. Jane Henshaw also retired as aTrustee this year, their active support will be missed. Newappointments to the Trustee Board included Paul Davis, JoniHawkes and Dr Penny McNamara who were voted in inFebruary 2011.Yet again, the hard work and commitment of all our teammembers, including our 600+ volunteers, has demonstrated thepassion our people have for the continued success of WillenHospice. It is certain we will see further developments in thecoming years, both of our team members and our services.

Strategic VisionSince the launch of our new Hospice branding at thebeginning of our 30th year we have started to deliverour ambitious vision with clear objectives and brandnew logo, style guidelines and campaigns.This new identity clearly reflects our dynamic and boldstatement of being ‘always there to care’. The newbranding has been delivered through every element ofthe Hospice by every team embracing the changes toensure consistent messages in all communications. TheYES stands at the very heart of all campaigns, shoutingthe confidence we have in our brand.With gift-in-kind contributions we have been able toundertake the huge task of re-designing all literature,materials, advertising, retail point of sale, signageand branded clothing. We are confident our brand isportrayed as fresh, engaging and advancing as well asreflecting the core of our business which is, of course,to be ‘always there to care’.

Financial summaryThe summary figures shown below are extracted fromthe full annual statutory accounts of The Hospice of Our Ladyand St John (Willen Hospice). These accounts and those ofWillen Hospice Ventures Ltd were adopted at the Annual GeneralMeeting and are available by calling (01908) 663636.Shops £1,256kDonations and Legacies £1,206kRealised gain oninvestment assets £17kRecoup of investmentimpairments £29kFriends of Willen £100kOther £102kInvestments £120kIncome £4,956,000Grants, contracts and service fees £994kLottery £373kEvents £759kPatient care £3,289kImpairment of investments £47KGovernance £80kLottery £205kEvents £285kOutgoings £4,765,000Shops £859kTHE HOSPICE HAS A RESERVES POLICY WHICH IS REVIEWED ANNUALLY.THE HOSPICE PROVIDES INDEMNITY INSURANCE TO COVER THE LIABILITY OF THE TRUSTEES

Treasurer’s MessageWillen HospiceThe Hospice is pleased to report that this last financial yearhas been one full of achievement. We have with anenormous effort from staff, volunteers and the Friends ofWillen, together with the continuing generosity of ourlocal supporters, ended the year with a satisfactory result.Incoming resources within Willen Hospice and Willen HospiceVentures Ltd have stabilised with a small increase of 1.3%on the 2010 figures to £4,939,004 (2010: £4,875,584).The Hospice would also like to thank those companies whodonated goods or services as gift-in-kind to the value of£83,067 during the year. General donations have remainedconstant at £580,849 (2010: £579,818) in spite of thecontinuing difficulties in the general economy – we continueto be blessed by the generosity of our local supporters andthank them very warmly for their continued support.Legacy income is an area which is impossible to predict butalways very gratefully received and makes a real difference.This year we have seen an increase in the amount receivedfrom people remembering us in their wills of £329,618(2010: £182,467).During the year we have continued to see a recovery in thevalue of our investments; however, the markets remain veryvolatile and the value of our investments will continue toreflect the difficult market conditions. Costs have increasedby 7.7% due to the increases in the level of costs fordelivering charitable activities; staff costs continue torepresent the largest proportion of the expenses at 69%.All this activity has enabled the Hospice to achieve areduced net surplus for the year ended 31 March 2011 of£190,647 (2010: £535,958) before unrealised gains andlosses on investment assets.Willen Hospice Ventures Ltd(Subsidiary company owned by The Hospice)You will see from the highlights throughout this report, thatour income generating teams in Willen Hospice Ventures Ltdhave had another busy year and have reported an increasein income of 10.7%. The sale of donated goods continues tobe the biggest source of income. Lottery membership hasincreased significantly; we are now selling more than 7,000tickets each week. Events and Promotions income rose bymore than 16% boosted by our second, very successful andenjoyable Midnight walk. This event alone brought in morethan £199,000 net income and is now a regular annualevent on our fundraising calendar. The subsidiary, afterexpenses, made a donation to the Hospice of £822,572(2010: £767,186), which is included in the incomingresources of the Hospice, detailed above.The FutureWe look ahead with some apprehension at the effect thescheduled abolition of Primary Care Trusts (PCTs) might haveon funds for Hospice care. At present we receive 23% of ourincome from our local PCTs but, as it is planned that PCTswill cease to exist in April 2013, we await details of howany new funding mechanisms will affect us.More positively to the future the Hospice is focused onensuring that voluntary income which is our most vitalsource of income continues to develop and grow. To this endwe will be introducing a retail gift aid scheme to enable giftaid to be reclaimed on donated goods; this will be piloted inboth our furniture shops before going live in the remaininggeneral charity shops during 2011-12.We are hugely appreciative of all the generosity and supportthe Hospice receives to sustain its services. Without thatcontinued support, the Hospice cannot continue to provideits services freely and without charge to the community atlarge. The Hospice, in its charitable role, is increasinglydependent on your generosity, whether as an individual orrepresenting a business. We have to call on your superbsupport every year and your continuing generosity helps tospur us on to keep the Hospice safe to serve the Communityin the future.Willen Hospice is celebrating its 30th Anniversary in 2011.Together we can make this a really special year. Thank youfor your marvellous support.David KnapmanHonorary Treasurer

Getting in touch Our shops Patrons & Trustees StaffTowcesterStony StratfordBuckinghamWillen HospiceMilton RoadWillen VillageMilton KeynesMK15 9ABPhone(01908) 663636Fax(01908) 306993Emailinfo@willen-hospice.org.ukwww.willen-hospice.org.ukREGISTERED CHARITYNO 270194COMPANY REGISTRATIONNO 1231909OlneyNewport PagnellWILLEN HOSPICEKiln Farm DepotBletchleyLeighton BuzzardBletchley Shop82 QueenswayBletchleyMK2 2DH01908 271609Olney Shop12 Market PlaceOlneyMK46 4AJ01234 241725Leighton Buzzard Shop7 High StreetLeighton BuzzardLU7 1DN01525 854420The Book Shop30 High StreetStony StratfordMK11 1AF01908 262281Stony Stratford Shop84 High StreetStony StratfordMK11 1AH01908 568488Newport Pagnell Shop36 High StreetNewport PagnellMK16 8AQ01908 616001Towcester Shop189 Watling Street WestTowcesterNorthantsNN12 6BX01327 350090Buckingham Shop2 Bridge StreetBuckinghamMK18 1EL01280 821189Anne, Duchess of NorfolkLady DuncombeSir Peter ThompsonMrs P RobesonThe Rt Revd Alan WilsonGeoffrey LeaverMark Lancaster MPCharles RossAlexander BoswellChristopher A Eyes (Res’d April 2010)Charles BensonCOUNCIL OF MANAGEMENTChairmanDr J E Pedley (Ret’d July 2010)Mrs P E Eccles (July 2010)Deputy ChairmanMrs P A Eccles (Res’d July 2010)Mr D J Knapman (July 2010)TreasurerMr D J KnapmanChairman Willen HospiceVentures LtdMr R E WillisMr P Davis (Feb 2011)Mrs S M DavisMrs P DugganMrs J Hawkes (Feb 2011)Mrs P J Henshaw (Ret’d July 2010)Mrs S F KembleDr P McNamara (Feb 2011)Mr I P PhilpottMs A Sidgwick (Res’d Feb 2010)Ms J WatkinsonDr M E WykeSecretaryMr Paul J HinsonDirector Willen HospiceVentures LtdMr P E SmithChief ExecutiveMr Paul J HinsonDirector of Nursingand Patient ServicesMrs Leanne BirchamMedical DirectorPosition VacantFinance ManagerMrs Julie CooperHR ManagerMrs Clare ReeveBANKERSNatWestCentral Milton KeynesAUDITORSMazars LLPCentral Milton KeynesSOLICITORSGeoffrey Leaver SolicitorsCentral Milton KeynesINVESTMENT ADVISORSRensburg SheppardsThe Furniture StoresUnits 6 & 7Meadow WalkBuckinghamMK18 1RS01280 823388With grateful thanks to Suzukiwho have enabled us to produceand distribute this AnnualReview at no cost to the Hospice.www.suzuki.co.uk80 QueenswayBletchleyMK2 2RU01908 648377Sorting & DistributionCentreNo1 Burners LaneKiln FarmMilton KeynesMK11 3HA01908 578250Printed on paper certified asan FSC mixed sources gradecontaining 50% recoveredwaste and 50% virgin fibre.