GOOD FOOD, EVERY DAYâ„¢ H.J. Heinz Company

30 | HEINZ Corporate Social Responsibility Report 2005
Funded through the H.J. Heinz Company, the Foundation proactively donates
financial resources to help develop and strengthen organizations that are
dedicated to the following core program areas.
Program Areas Program Examples
Nutrition: Promoting improvements
in, and a better understanding of,
good nutrition and contributing to the
health and well-being of people and
communities.
Youth Services and Education:
Supporting the positive development
of children and youth by strengthening
systems that affect learning
and by sustaining programs that
supplement the formal education
process.
Diversity: Promoting the advancement
of minority populations and
women, with a focus on development
opportunities for girls and minority
youth.
Healthy Children and Families:
Improving the overall well-being of
people by ensuring that children and
families have the resources and
services necessary to help them live
healthy and happy lives.
Quality of Life: Promoting programs
that support and add to the quality of
our communities, including increased
accessibility for low-income and
disadvantaged individuals through
art, cultural, educational and
outreach programs.
We continue to support organizations committed to
nutrition and health, including the Sprinkles Global Health
Initiative and ACTIVATE/Kidnetic.com. (see Pages 19 and 31
for more information).
We have been the sole industry sponsor of Tomatosphere
since its inception in 2001. The purpose of this national
educational project is to continue teaching Canadian primary
school children about space exploration, scientific research,
plant biology, nutrition and agriculture. Every year, students from
across the country have the opportunity to grow Heinz tomato
seeds that have been exposed to a Mars-like environment.
We continue to support the Heinz Scholars Program in
partnership with Washington & Lee University (see Page 26
for further information).
We are dedicated to supporting the efforts of the Women’s
Center and Shelter to end domestic violence in the lives of
women and children. The Shelter’s services include a 24-hour
counseling hotline; risk assessment and safety planning;
individual and group counseling; legal and medical advocacy;
and prevention education.
We are proud to fund the efforts of the Pittsburgh Cultural
Trust. Aimed at revitalizing the community, the Trust has
successfully driven the development and promotion of a
14-block Cultural District.