ANNUAL REPORT - Coffs Harbour City Council - NSW Government

Places for Living (Continued)The Coffs Harbour Visitor Information Centre (VIC) services 70,000 visitors per annum and provides information relating to a range of visitorenquiries and information about our villages and the range of experiences offered.Marketing activities such as the current “101 Things to Do” campaign have focused on the whole of the Coffs Coast including activities such asCheese Making, Arts and Culture opportunities and the diversity of the natural experiences offered. The Coffs Coast website(www.coffscoast.com.au), the Coffs Coast Growers Market, Local Food Alliance and “”Growing the Back Paddock” magazine further promotethe village based offerings.Overall Tourism statistics for the region are not presented at Village level through NVS Data (National Visitor Survey). However RegionalVisitation Data released annually by Destination NSW (State Tourism Authority) indicates Year Ending September 2011 has demonstratedpositive growth in the past 12 month period, regaining much of the ground lost in the previous year.Coffs Coast (Coffs Harbour, Bellingen,Nambucca)YE Sept 2009 YE Sept 2010 YE Sept 2011 % changeDomestic Overnight Visitors 900,000 873,000 894,000 +2.4%Domestic Visitor Nights 3,176,000 2,886,000 3,073,000 +6.5%Domestic Day Visitors 1,063,000 990,000 1,009,000 +2%International Visitors 83,660 80,610 83,000 +3%The National Visitor Profile Survey (NVS 2011) conducted by Tourism Research Australia indicates that visitors to the Region travelledthroughout the Coffs Coast and visited multiple destinations. The NVS 2011 indicates that the Villages within the region gained a goodpercentage of visitors with Woolgoolga (22%), Emerald Beach (10%), Moonee Beach (9%), Korora (11%), and Sawtell (47%) all receiving goodvisitation.The National Visitor Profile Survey (NVS 2011) also details what visitors expect to experience on the Coffs Coast with 67% expecting NatureBased Experiences and 25% expecting Arts and Cultural experiences.Council Programs that contribute to achieving this Objective:130 COFFS COAST MARKETING 517 ECONOMIC DEVELOPMENTCoffs Harbour City Council – 2011/2012 Annual Report – Section 1 - incorporating 2030 End of Term Report Page 33