QS-Stars -promotion.pdf

Jason NewmanQS Intelligence UnitTrusted. Independent. Global. 1

Strengths of rankings• Simple and accessible• Over 50 million people haveviewed QS’ results in 12months• Provides a basis forbenchmarking performanceacross bordersLimitations of rankings• Performance is relative toothers• Limited data available forrankings globally• Specialist strength oftenoverlooked• Difficult to capture thediversity of higher educationinstitutionsTrusted. Independent. Global. 2

26 subject tables in2011More anticipated for2012Trusted. Independent. Global. 3

• Responding to a need in the industry• Institutions - Many institutions have been searching for a systemthat shows off all their strengths to potential, not just thoseshown in the rankings, but one that assesses their university as awhole on a much deeper broader scale.• Prospective Students – Providing a deeper insight – enablingprospective students to see beyond the headlines and identifyexcellence that might otherwise remain in shadow• Recognizing…• Universities vary from each other, with different levels ofstrength and different areas of expertise.Trusted. Independent. Global. 5

• A broad based rating system, designed to identify, evaluateand recognize universities for their diverse and specialistsstrengths.• Once evaluated, universities are awarded with a starrating, based on their performance.• Can include all universities—including those not in therankings or low ranked• Benefits institutions looking to increase internationalpresenceTrusted. Independent. Global. 6

• Ratings are not dependent on the performance of otherinstitutions• Performance measured against pre-set thresholds, facilitatingindependent performance tracking over time• The evaluation of each participating institution can be morethorough (32 indicators)• Ratings can be more adaptive• Highlights the institutions specialties ―Shining a light onExcellence‖• Ratings can include components not included in rankingsTrusted. Independent. Global. 7

• 1 star – 100 / 1000• 2 stars – 250 / 1000• 3 stars – 400 / 1000• 4 stars – 550 / 1000• 5 stars – 700 / 1000Trusted. Independent. Global. 8

• Typically an indicator will have the following attributes:• Points availableThe total number of points available for the indicator• Minimum ThresholdThe level institutions must reach to begin scoring• Maximum ThresholdThe level institutions must equal or exceed to be awarded maximum points for the indicator• EXAMPLE: International students• An institution with 12% international students is 60%through the scoring range and therefore earns 12points for the indicator• If the minimum were lifted to 5% the institution would beonly 46% through the scoring range and would score only9 points20 0% 20%12Trusted. Independent. Global. 10

150Overall student satisfaction OR Completion4075% student satisfaction or higher withscaled scores down to 50% studentsatisfaction.90% of students scheduled to graduatesucceeding in doing so scaled down to 60%Satisfaction with teaching OR Faculty with PhD4075% student satisfaction or higher withscaled scores down to 50% studentsatisfaction.80% scaled down to 60% of faculty with PhDor equivalent terminal degreeFurther study 20Proportion of students pursuing further study within 12 months of graduationFaculty student ratio 50Version 4.0Trusted. Independent. Global. 11

150Employer reputation 5050 employer referees or over. Scaled proportion of the points thereafter based on employer survey datafrom the QS World University Rankings®Graduate employment rate 5090% scaled down to 50% of graduated students employed within 12 months of graduation (excludingthose not actively seeking work e.g. pursuing further study)Careers service support 5010 full-time careers advisors scaled down to 2 OR 1 full-time careers advisor per 1000 students OR 25full-time staff working in the careers service.Version 4.0Trusted. Independent. Global. 12

150International faculty 2025% international facultyInternational collaboration 5050 university research collaborations with QS top 500 universities in previous 3 years published rankings orjoint-degree programmesInternational students 2020% international studentsReligious facilities 201 place of worship for a minimum of 3 major religious groups (Christianity, Islam, Sikhism/Hinduism,Buddhism, Taoism or Judaism) OR 1 Multi-denominational religious facilityVersion 4.0Trusted. Independent. Global. 14

150Inbound exchange students 202% inbound students against total number of studentsOutbound exchange students 202% outbound students against total number of studentsInternational diversity 1050 nationalities scaled down to 5 represented in student bodyVersion 4.0Trusted. Independent. Global. 15

100Sporting facilities 20Provision of key, popular sporting facilities (e.g. swimming pool, gym, track, sports courts etc…)Medical facilities 101 on-campus medical centre with minimum 1 full time qualified medical doctor OR 1 full time nurse perevery 3000 full time studentsStudent societies 1050 scaled down to 10 student administered organizationsVersion 4.0Trusted. Independent. Global. 16

100Student accommodation 20Maximum points for the same number of rooms available in student residences as first year studentsIT infrastructure 201 on computer per 5 students OR internet access in every university provided student residence OR WIFIaccess across 90% scaled down to 60% of campus area (excluding parks and sports fields)Library facilities 20Investment of $250 scaled down to $10 per student over the past year OR 3 scaled down to 1 new librarycatalogue entry per student.Version 4.0Trusted. Independent. Global. 17

100Latest technology 20Use of new technology for program deploymentTrack record 10Length of time the institution has been operating successful online programsStudent faculty engagement 20Regular access to faculty for one on one supportVersion 4.0Trusted. Independent. Global. 18

100Student interaction 20Opportunities to meet and interact with fellow studentsCommitment to online 10Number/proportion of programs made available onlingReputation 20Number of organizations using programs and technology for staff trainingVersion 4.0Trusted. Independent. Global. 19

150Faculty area ranking 150Highly ranked in any of one of 5 broad specialists areas based on QS Rankings by Faculty area. Maximumpoints for position 1- 50, scaled scores down to position 300ORSpecific subject ranking 150Highest scoring discipline based on one of the Subject Area Ranking by QS or respected alternate publisher.Maximum points for ranked positions 1- 20 scaled down to a maximum of 10 points at position 200Version 4.0Trusted. Independent. Global. 20

50Internationally recognized accreditations 5025 points for an internationally recognized accreditation and 10 points for a national accreditation up to amaximum of 50 pointsORNationally recognized accreditations 5025 points for an internationally recognized accreditation and 10 points for a national accreditation up to amaximum of 50 pointsVersion 4.0Trusted. Independent. Global. 21

50Concerts and exhibitions 20500 scaled down to 300 concerts and exhibitions featuring the work or performances of students andfacultyCredits and cultural awards 20100 scaled down to 60 credits or cultural awards for students, faculty members or the institution as awhole publically accessible worksCultural investment 101% of turnover or USD$2 million contribution to arts projects outside the university OR investment incultural preservationVersion 4.0Trusted. Independent. Global. 22

50Patents 2050 active patents registered with national or international patent officesSpin-off companies 105 spin-off companies established in the last 5 years still operating and no longer requiring support fromthe universityIndustrial research 2010 distinct corporations (non-university), yielding publications in Scopus in the last 5 yearsVersion 4.0Trusted. Independent. Global. 23

50Community investment and development 201% of turnover or USD$2 million contribution to community projects within 200km of any campus ofaffiliated facilityCharity work and disaster relief 101% of turnover or USD$2 million contribution to national or international causes and charitiesRegional human capital development 1050% scaled down to 30% of graduates employed in the region OR proportion of students from the regionEnvironmental impact 10Sustainability webpage, Energy Conservation Program, Water conservative Program, Recycle Program,Transportation PolicyVersion 4.0Trusted. Independent. Global. 24

50Scholarships and bursaries 202% of turnover spent on funds for scholarships OR attendance made possible for 200 students on 50%scholarshipsDisabled access 10Based on presence of a map identifying wheelchair access points, 80% scaled down to 40% of campusarea with wheelchair accessVersion 4.0Gender balance 1050:50 scaled down to 60:40 for either genderLow-income outreach 105% scaled to 15% of students identified as low-income OR 1% of turnover or USD$2 million investment inpromotion to low-income families.Trusted. Independent. Global. 25

Awarded for institutions achieving five stars in ALLevaluated areas and achieving a minimum of 900Trusted. Independent. Global. 26

Bombarded with increasing volumes ofinformation via an increasing range ofchannels. The decisions facingprospective international students areas challenging and frustrating as ever.Trusted. Independent. Global. 27

Which universities havegood reputations withemployers?Where...?Which University is best forthe degree/course I want todo?Which university has thesports facilities I need?How many...?Which university producesa high volume of goodresearch?Which institutions offera strong scholarshipprogram?Which.....?I want to study abroad, howaccommodating is theuniversity I would like to goto with its internationalstudents?Trusted. Independent. Global. 28

• Simple, intuitive, visual notation• Easy to understand methodology• Deeper insight into a university• Covers areas relevant and important to today’s students;• Graduate Employability• Student Experience (Infrastructure)• Teaching Quality (QS Stars looks at what the students aresaying through student surveys)Trusted. Independent. Global. 29

The Development Roadmap is a detailed report outlining the institution’sperformance in the audit.Trusted. Independent. Global. 30

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QS provides the institution with :• A set of badges for use on all promotional materials and website• A profile on the QS Stars dedicated page• Results to appear alongside the QS World University Rankings• Promotional pack which includes:• Set of QS Stars badge stickers• Pins*• Guide on how to promote your results• Certificate displaying university’s results• A stand to be able use at recruitment fairs *Trusted. Independent. Global. 32

• Universities will receive the badges of their overall performancein QS Stars in different formats. The badges can be printed byuniversities or used in marketing collaterals.Trusted. Independent. Global. 33

• Category Ratings• Universities can receive individual badges of their performancein various categories. This is designed to highlight differentstrengths:Trusted. Independent. Global. 34

The QS Stars Certificate will highlight youroverall result and those in the individualcategories and can be used :- Can be framed in the Chancellor office- At recruitment fairs (copies can be made)to show students and can be placed on astandTrusted. Independent. Global. 35

Your institution profile appears on the QS Stars dedicated page onhttp://www.topuniversities.com/qsstars/australia a section oftopuniversities.com which received over13 million visitors in2011Trusted. Independent. Global. 36

QS Stars results appear with the QS WorldUniversity Rankings table on topuniversities.comTrusted. Independent. Global. 37

UNSW’s profile on its websiteTrusted. Independent. Global. 38

University of Newcastle’s profile on its website and on the Starsdedicated page on Top UniversitiesTrusted. Independent. Global. 39

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StickersGuide on how to promote yourresultsPins*Certificate displaying university’s results with standTrusted. Independent. Global. 41

Using Social Networks toannounce your result toyou students, such as:- Facebook- Twitter- FlickrPlease see example of a QSStars participant using itsresult:Trusted. Independent. Global. 42

How your QS Stars resultscould look like on Facebookon UQ’s Facebook page:Trusted. Independent. Global. 43

Using your badge in your email signatureUsing your badge on your business cardTrusted. Independent. Global. 44

NTU is undergoing rapid development and the currentranking from QS is a confirmation that NTU today has ahigh international standing. NTU is participating in a QSStar audit to establish our strengths as a university acrossa broader set of criteria than can be measured in anyranking system, to provide valuable information for our manystakeholders: students, employers, fellow academics as wellas our local community.Professor Bertil Andersson, President-Designate,Nanyang Technological UniversityTrusted. Independent. Global. 45

Results: www.topuniversities.comBlog: iu.qs.comEmail: jason@qs.com / intelligenceunit@qs.comTwitter: @bensowter, @worldunirankingFacebook: www.facebook.com/universityrankingsTrusted. Independent. Global. 47