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The Blue Voyage - S&M Publication ltd

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Gulf Air Economy Travellers Treated toGulf Air customers travelling in the EconomyClass on sectors within the Gulf andthe Middle East region, will be able to enjoyan innovative new inflight meal servicewhich goes hand-in-hand with the airline’snew network. <strong>The</strong> service, which is an innovativeand modern concept, provides GulfAir’s economy passengers meals in an attractiveand light weight packaging, whichthey can choose to consume in-flight or takeit with them, if they prefer. “We were lookingfor a quick and a logical solution forour inflight services during the short sectorsand we believe the meal in a box is theanswer,” says Gulf Air Executive Vice PresidentMarketing and Sales Lee Shave. “<strong>The</strong>service goes hand-in-hand with our shortersectors where we wish to provide not onlymeals for our valued customers, but alsoa full service,” says Mr. Shave. <strong>The</strong> newservice concept will ensure all customers receivea beverage and bar service, and thecabin crew will respond to any additionalrequests from customers during the flight.This service is available on all our flightsbetween Bahrain , Abu Dhabi , Dubai , Kuwait, Muscat , Riyadh and Shiraz.About Gulf AirFounded in 1950, Gulf Air, owned by theKingdom of Bahrain is the only truly PanGulf carrier in the Middle East region. <strong>The</strong>regional, geographic and cultural valuesthat the airline has embraced over morethan half a century are still central to definingits brand and service ethos. Today theairline’s network stretches from Europe toAsia and covers 40 cities in 26 countries.<strong>The</strong> fleet comprises 28 aircraft and has thedistinct advantage of possessing the strongestnetwork across the Middle East . Anew strategy to create a platform for sustainedcommercial operation has been putin place as part of a two-phased turnaroundprogramme announced in April 2007 bythe airline’s new President and Chief ExecutiveAndré Dosé. Gulf Air’s onboard servicecaters high quality products and services,including the innovative, unique and awardwinning Sky Chefs and Sky Nannies.Some of the notable recognition include:Best Onboard Catering in First Class 2006 (Sky Trax Awards)Best Onboard Catering in Business Class 2006 (Sky Trax Awards)Best Business Airline 2006 (British Travel Awards)Best Onboard Service 2006 (Gold) ( Mercury Awards)Best Onboard Catering in First Class 2005 (Sky Trax Awards)Best Onboard Catering in Business Class 2005(Sky Trax Awards)(American Creativity Awards)Middle East Leading First Class Airline 2005 (World TravelAwards)Bahrain International Airport lounge 2005 (PAX InternationalReadership Awards)2008Airport Transfer ServiceEmirates is about to become the only airlinein the world to offer a water limousineairport transfer service. <strong>The</strong> scenic transferwill start on July 1st when Emirates beginsits non-stop service from Dubai to Venice,the city world-famous for its canals. <strong>The</strong>Emirates’ Water Limousine will be availableexclusively to Emirates’ First andBusiness class passengers arriving in, anddeparting from Venice. Passengers will betransported in comfort aboard partially enclosedRiva-style boats from a dedicatedAward-winning Qatar Airways, which ispreparing to launch flights to the UnitedStates late July, is taking the flying experienceto new heights with its innovativeservice across the premium cabins of itsAirbus A330 long-haul fleet of aircraft.Already ranked Five Star for high servicestandards and excellence, Qatar Airwaysis taking a leap forward in the luxurystakes with the new concept. Everythingfrom new cabin interiors, signature menus,presentation style, service ethos and evenfabric on the seats, has been revamped.<strong>The</strong> leading Middle East airline has introduceda Fine Dining experience for passengerstraveling in its premium cabins onthe Newark International flights connectingto and from Doha via Geneva. Developedover a period of 18 months by SydneybasedPerforma, the concept focuses onproviding passengers with greater personalattention and treating them with morestyle onboard. Gone is the trolley servicein First and Business Class to be replacedpontoon next to Venice International Airport.<strong>The</strong> short and pleasant ride from theairport, on the Italian Mainland, to the Venetianarchipelago avoids the sometimesheavily congested journey by road.<strong>The</strong> introduction of the Emirates’ WaterLimousine also means passengers canreach hotels using one mode of transportrather than two. Normally, passengerswould take a car from the airport andthen require a public water taxi for the finalleg of the journey. Ghaith Al Ghaith,Emirates’ Executive Vice President, CommercialOperations Worldwide, said:“We have been excited about the waterlimousine service since first discussing thepossibility some time ago and now thearrangements are in place for a superbpremium traveller logistical treat. This, afterall, is a place sometimes nicknamedthe “City of Water,” so it is apt that Emiratesis incorporating water, and the convenienceit provides, into its service. ”MrAl Ghaith added: “Emirates has a strongtrack record of pioneering offerings. Nowadays,our passengers, and the market ingeneral, expect innovative ideas and thatis precisely what we have here. We expectthis to be a popular, relaxing way toend or begin a journey. ”<strong>The</strong> water limousineairport transfer service will initiallybe operated on a trial basis and reviewedafter three months.Best in the Worldby a la carte plates individually preparedand served by cabin crew to each passenger.Glass plates, individual glass breadbowls, chinaware provided by Germancompany Bauscher and cutlery Frenchdesignedby Guy Degrenne, all feature inthe new service. Passengers are presentedwith dining menus specially preparedin leather- bound folders. A selection ofchampagne and wines from around theworld are a feature in both cabins. Passengersin First Class are served with individualtea sets and have the additionaltouch of a personal caviar service. FirstClass passengers have the added luxuryof full-size bed pillows, soft white linenmattresses and Australian wool blankets.Apart from the food service, the cabin interiorshave been modified to provide afresher look and feel with the highly visibleburgundy corporate colours of the airlineevident in the redesigned seat fabrics andcurtains. In addition, there are new newlookamenity kits for premium passengers.Business Class passengers will be handedkits featuring Aigner products while thosetraveling in First Class will get luxury kitsfull of Bulgari products.

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