Divisadero Street Neighborhood Marketplace Initiative - Office of ...

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During early 2006, three community meetings were held to provideresidents and merchants of the neighborhood the opportunity toparticipate in a comprehensive planning and visioning process forDivisadero Street’s southern neighborhood commercial district.The community planning meetings were geared to be visionary,participatory and action-oriented, resulting in priority action items forthe community to focus on and drive positive change by:• Increasing the economic vitality of the business district• Enhancing pedestrian quality and safety• Beautifying streets and public spaces• Creating ecological benefits from increased greeneryThe planning process included discussion around street designs thatbetter serve all modes of transportation -- walking, bicycling, transit,and auto, and coordination with economic development and land useplanning for these streets.The on-going implementation of this project is managed by theNeighborhood Marketplace Initiative of the Mayor’s Office of Economicand Workforce Development (MOEWD), in collaboration with theMayor’s office of City Greening, Department of Public Works (DPW)and Supervisor Ross Mirkarimi. The community planning process wasconducted in cooperation with the non-profit Local Initiatives SupportCorporation (LISC) and Asian Neighborhood Design.8
Planning TopicsAt the community workshops, neighbors and merchants were asked todiscuss their priority neighborhood improvements, and to respond topreliminary recommendations. Participants engaged in visioning exercises,ranking exercises, surveys, and small group discussions centered on generaldesign, safety and cleanliness of Divisadero Street – essentially, how to makeDivisadero Street a nicer place to walk, shop, dine, entertain, and live.The planning process focused on four key areas:1. Small business support, marketing and neighborhood promotion2. Land use and development3. Streetscape improvements and greening4. Safety and cleanlinessCommon themes expressed throughout the planning process were: the desireto improve the neighborhood while not “gentrifying”, a desire to boost thelocal economy, to make the sidewalks more enjoyable for pedestrians and thetraffic calmer, especially around Oak and Fell. There was general agreementthat the street felt dirty, and that some blocks, especially those betweenMcAllister and Geary, felt unsafe at night for pedestrians.Participants repeatedly acknowledged their appreciation for the diverseindependent small business sector on Divisadero and their desire to see itstrengthened. Participants discussed the business mix of the street andwhat it would take to create a vibrant commercial corridor during the dayand night hours for the southern portions of Divisadero Street’s commercialdistrict between Haight and McAllister, before it transitions into mainlyresidential and office use, then into a hospital zone near Geary.Since the completion of the community planning meetings MOEWD, DPW,MTA, and Supervisor Mirkarimi have been working together on implementingsome of the streetscape improvement, cleaning and economic developmentpriority goals identified in the planning process.Divisadero Street Neighborhood Marketplace Initiative9
Page 5: Table of Contents7 Overview9 Planni
Page 10 and 11: Vision StatementA key result of the
Page 12 and 13: Summary ChallengesThe community ide
Page 14 and 15: Small Business Support AndNeighborh
Page 17 and 18: Land Use And DevelopmentSpace is at
Page 19 and 20: Land Use and Development Action Pri
Page 21 and 22: • More garbage receptacles• Bet
Page 23 and 24: Participants suggested that the Cit
Page 25 and 26: Safety And CleanlinessIssues and Ne
Page 27 and 28: Results Since June 2006Since summer
Page 29 and 30: 3. Neighborhood Promotion and Commu
Page 31 and 32: The abridged responses are below, a
Page 33 and 34: • The program proved so successfu
Page 35 and 36: Next StepsImplementing the Action P
Page 37 and 38: Divisadero Street Neighborhood Mark
Page 39 and 40: GAVIN NEWSOMMAYORDISTRICT 5 SUPERVI
Page 41 and 42: LOWER DIVISADERO COMMERCIAL CORRIDO
Page 43 and 44: LOWER DIVISADERO COMMUNITY PLANNING
Page 45 and 46: LOWER DIVISADERO COMMUNITY PLANNING
Page 47 and 48: DIVISADERO MERCHANT SURVEYBusiness
Page 49 and 50: Bay Area LISC Commercial Corridor P
Page 51 and 52: NeighborhoodDesign Page 2 of 16
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NeighborhoodDesign Page 10 of 16
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• • • NeighborhoodDesign Page
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Table of ContentsOverview of Divisa
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Western AdditionAnza VistaNorth Pan
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TURK1179 1182 12011218 123712151153
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MPMPMPMP MPStreet Trees (Matured)Ga
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MP MPGROVEMPMPTotalAuto 1Bar / Club
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Street Trees (Matured)Garbage Recep
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Policy IssuesPedestrian SafetyThe p
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Appendix
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AsianNeighborhoodDesignCommunity Pl
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Lower Divisadero Corridor : BAC Sur
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