Divisadero Street Neighborhood Marketplace Initiative - Office of ...

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Lower Divisadero Corridor: BAC SurveySummaryRespondent's to the Lower Divisadero Corridor (LDC) survey were excited about what thecorridor can become. Their general feeling is that it has a lot of potential but that the crime,dirty streets and graffiti need to be addressed. Most respondent's want the neighborhoodcharacter to remain and don't want to see the neighborhood turned into a homogeneousarea.ScopeA total of 117 respondent's started the survey with 116 completing it. The top types ofbusinesses requested were: Clothing/Shoe store, bakery and Restaurants (bothinexpensive and upscale). The types of businesses that people don't want to see are:Medical Marijuana Dispensary, Franchise/Chain Store and Auto Repair.The majority of the respondents are from household's with income over $100k (59.3%), onaverage have 2.1 people in their household while 14.8% have children under 18. Thesehousehold demographics are within the 2000 census data for the 94117 (64.9% ofrespondents) area code but on the high side when it comes to income (>$100k was12.9%, based on 2002 data). Respondent's also self identified themselves as professional,community focused and liberal while not identifying with hippie, conservative and student.Most respondent's felt that the LDC was an independent, crime ridden and laid backcommunity that can and will pull together to make positive change. Some of the responsesthat best characterized how people felt were:“It's like Sesame street with occasional semi-automatic gun battles.”“It feels like "normal" people live here. I like the small-town feel of NOPA.”“There is a mix of cultures in this neighborhood. It is unpretencious, up and coming,and fresh. The people in this neighborhood care and are outspoken.”Any business that wants to setup in the LDC should consider the community focusednature of the area. The majority of the respondent's were in neighborhood associationslike NOPNA, Lower Haight and ASNA. These organizations are active in the area andseem to have a strong say in what does on.Next steps for the Business Attraction Committee will be to take the data gathered by thissurvey and actively pursue the types of businesses the respondent's requested. Oncecandidate businesses are attracted, additional surveys and emails will be produced togage neighbors feelings about the proposed businesses.1 PurposeThis survey was commissioned by the Business Attraction Committee to gage resident'sfeelings on the type of businesses they would like in the area as well as their generalimpressions about the area. The collected data and analysis will be used to attractbusinesses to the Lower Divisadero Corridor (LDC).Page 3 of 25
Lower Divisadero Corridor: BAC Survey2 References Census data for 94117:http://www.dataplace.org/area_overview/index.html?place=x108448&z=1 San Francisco City Survey (2007):http://www.nopnawiki.org/images/5/54/2007CitySurvey.pdf Harding Theater Survey (Feb. 2005):http://www.nopnawiki.org/images/a/a3/Harding_survey_results.pdf LDC Survey PDF (http://www.nopnawiki.org/images/a/ad/Lower_Divis_Survey.pdf)3 DefinitionsLower Divisadero Corridor (LDC): The stretch of Divisadero that runs from Geary toHaight and surroundings out to a ~ 0.5 mile radius.Methodology1 Response gatheringSurvey Monkey (www.surveymonkey.com) was used to gather responses from people. Alink to the survey( http://www.surveymonkey.com/s.aspx?sm=XKB_2b_2fILq7gAKdwTewdcu7w_3d_3d )was sent to various e-mailing lists including:Lower Divisadero Neighborhood Group (lowerhaightorg@googlegroups.com)PRO-SF (home@pro-sf.org)North Panhandle Neighborhood Association (nopna_board@yahoogroups.com)Alamo Plaza Neighborhood Association (via a flyer and e-mail)Craigslist General Community (Western Addition Section)SF5Together yahoo group list (5Together@yahoogroups.com)Placed on www.nopnawiki.org and www.nopna.orgEmails were also sent out to friends and neighbors of the BAC.2 Question selection and constructionQuestions were selected to gage peoples desires as to the type of businesses that theywant on the LDC as well as what their feelings are as to the character of theneighborhood. Additional questions were added to determine what should be done withThe Harding Theater site as well as some demographic questions to compare to censusdata. See the appendix for a complete list of questions.Some of the questions also contained selections that were meant to determine if theresponses were truthful as well as to gage what people don't want in the neighborhood.Free form responses were also include to get feedback on the survey and what peoplewanted fixed around the LDC.Page 4 of 25
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Table of Contents7 Overview9 Planni
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During early 2006, three community
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Vision StatementA key result of the
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Summary ChallengesThe community ide
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Small Business Support AndNeighborh
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Land Use And DevelopmentSpace is at
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Land Use and Development Action Pri
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• More garbage receptacles• Bet
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Participants suggested that the Cit
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Safety And CleanlinessIssues and Ne
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Results Since June 2006Since summer
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3. Neighborhood Promotion and Commu
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The abridged responses are below, a
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• The program proved so successfu
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Next StepsImplementing the Action P
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Divisadero Street Neighborhood Mark
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GAVIN NEWSOMMAYORDISTRICT 5 SUPERVI
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LOWER DIVISADERO COMMERCIAL CORRIDO
Page 43 and 44: LOWER DIVISADERO COMMUNITY PLANNING
Page 45 and 46: LOWER DIVISADERO COMMUNITY PLANNING
Page 47 and 48: DIVISADERO MERCHANT SURVEYBusiness
Page 49 and 50: Bay Area LISC Commercial Corridor P
Page 51 and 52: NeighborhoodDesign Page 2 of 16
Page 53 and 54: NeighborhoodDesign Page 4 of 16•
Page 55 and 56: • • • • • • • • •
Page 57 and 58: • • • • • • • • •
Page 65 and 66: • • • NeighborhoodDesign Page
Page 67 and 68: Table of ContentsOverview of Divisa
Page 69 and 70: Western AdditionAnza VistaNorth Pan
Page 71 and 72: PAGEPIERCEOAKALAMO SQUAREFELLHAYESS
Page 73 and 74: vvvvvvvvvvvALAMO SQUAREPAGEPIERCEOA
Page 75 and 76: TURK1179 1182 12011218 123712151153
Page 77 and 78: MPMPMPMP MPStreet Trees (Matured)Ga
Page 79 and 80: MP MPGROVEMPMPTotalAuto 1Bar / Club
Page 81 and 82: Street Trees (Matured)Garbage Recep
Page 83 and 84: 11KL12M13NOP14Q15E10HDFG0 400 800 F
Page 85 and 86: Policy IssuesPedestrian SafetyThe p
Page 87: Appendix
Page 91 and 92: AsianNeighborhoodDesignCommunity Pl
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Page 116: Lower Divisadero Corridor: BAC Surv
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