Divisadero Street Neighborhood Marketplace Initiative - Office of ...

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CALIFORNIA01340020153001015300201550020155003GEARY0158001015900201580050161004FILLMORE01580020158004016100301610020157002015800301630010163003016300201640010168004FULTONFELLOAKHAIGHTALAMO SQUAREDIVISADERO01650020165001 0164002060300101670040166001MASONIC016800501670010168006016700301670020166002MARKETBUENA VISTAPARKDemographic Trends 1990 - 2000The Mayor’s Office of Economic and Workforce Developmentreviewed census data from the 2000 survey andfound a number of illuminating characteristics of theLower Divisadero local resident population.Over the 1990-2000 period there was significant populationgrowth of 15%, which is higher than for the cityas a whole.However, during that same period the average familysize dropped from 2.9 to 2.0 persons per household.Age characteristics of residents show fewer children,while there are many more 25 – 34 years olds (a total of1/3 of the local population).In terms of race characteristics, there was an increasein White and Asian residents between 1990 and 2000,while there was a decline of African-American residents.There was also an increase in households with incomesof $100,000 or more, and a loss of low income households.0152003015400201570010045003016600401710010170001016900101710020170002016900201710030170003Blockgroup BoundaryCensus block groups0169002 Blockgroup Number0 400 800 Feet17
Policy IssuesPedestrian SafetyThe pedestrian experience of the district is unique inthat a high percentage of available services are ideal forcustomers walking from nearby residential areas, butthe sidewalks and general urban design are not necessarilyoptimized for travel on foot. The sidewalks arequite narrow for a high volume of pedestrian traffic,particularly in multiple directions and there is littleroom for outdoor seating and displays of the type thatencourage activity. The lighting of the sidewalk areais also potentially not conducive to pedestrians feelingsafe at night on the street. Auto oriented lights and alack of light from storefronts creates a large numberof dark spots throughout the district. Additionally, thecrosswalks and signals currently provided are not idealfor pedestrians. Most intersections have no pedestriansignals or count-down signals to indicate when it issafe to cross on foot, making the individual rely on theautomobile traffic light.Public Space and Street GreeningThe Divisadero Commercial District has a lack of openpublic space accessed from the street level. It is currentlya corridor focused on movement, and while someof the abutting neighborhoods have large parks withina few blocks distance, there are no public spaces forgathering or resting, and few privately provided seatingareas on Divisadero Street itself. Future considerationof the district could evaluate its potential as part of alarger network of public spaces. The noisy and harshenvironment created by auto traffic could also be wellmediated with the addition of planting areas and othersoft-scape where appropriate.TransportationThe Divisadero Corridor is serviced by one MUNI busline (#24). There are also several key nodes of transferwith other bus lines particularly at Haight and again atMcAllister streets. There is, however, just one shelteredMUNI stop on Divisadero in the commercial district, atHaight street in the southbound direction. Further planningaround the area could key in on these transportationnodes as places to increase pedestrian safety andcomfort.Formula retail vs. Independently OperatedIn 2005 the San Francisco Planning Commission approvedan amendment to the planning code to designateformula retail uses as conditional uses in the DivisaderoNeighborhood Commercial District between Haightand Turk Streets. While the technical specifications for“formula retail” sometimes fall under debate it typicallyis applied to any retailer with eleven or more outletsthat sell an identical set of goods and incorporate aconsistent architectural style at each outlet, and markettheir goods in the same manner regardless of the placewhere they are sold. Often these outlets represent alarge national chain or franchise that has the benefit ofglobal marketing and increased capital. It is argued thatthese advantages can put locally owned small businessesat an insurmountable competitive disadvantage.Formula retail stores are also scrutinized for their potentialimpacts to the aesthetic character of establishedneighborhoods.18
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Table of Contents7 Overview9 Planni
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During early 2006, three community
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Vision StatementA key result of the
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Summary ChallengesThe community ide
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Small Business Support AndNeighborh
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Land Use And DevelopmentSpace is at
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Land Use and Development Action Pri
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• More garbage receptacles• Bet
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Participants suggested that the Cit
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Safety And CleanlinessIssues and Ne
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Results Since June 2006Since summer
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3. Neighborhood Promotion and Commu
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The abridged responses are below, a
Page 33 and 34: • The program proved so successfu
Page 35 and 36: Next StepsImplementing the Action P
Page 37 and 38: Divisadero Street Neighborhood Mark
Page 39 and 40: GAVIN NEWSOMMAYORDISTRICT 5 SUPERVI
Page 41 and 42: LOWER DIVISADERO COMMERCIAL CORRIDO
Page 43 and 44: LOWER DIVISADERO COMMUNITY PLANNING
Page 45 and 46: LOWER DIVISADERO COMMUNITY PLANNING
Page 47 and 48: DIVISADERO MERCHANT SURVEYBusiness
Page 49 and 50: Bay Area LISC Commercial Corridor P
Page 51 and 52: NeighborhoodDesign Page 2 of 16
Page 53 and 54: NeighborhoodDesign Page 4 of 16•
Page 55 and 56: • • • • • • • • •
Page 57 and 58: • • • • • • • • •
Page 65 and 66: • • • NeighborhoodDesign Page
Page 67 and 68: Table of ContentsOverview of Divisa
Page 69 and 70: Western AdditionAnza VistaNorth Pan
Page 71 and 72: PAGEPIERCEOAKALAMO SQUAREFELLHAYESS
Page 73 and 74: vvvvvvvvvvvALAMO SQUAREPAGEPIERCEOA
Page 75 and 76: TURK1179 1182 12011218 123712151153
Page 77 and 78: MPMPMPMP MPStreet Trees (Matured)Ga
Page 79 and 80: MP MPGROVEMPMPTotalAuto 1Bar / Club
Page 81 and 82: Street Trees (Matured)Garbage Recep
Page 83: 11KL12M13NOP14Q15E10HDFG0 400 800 F
Page 87: Appendix
Page 91 and 92: AsianNeighborhoodDesignCommunity Pl
Page 93 and 94: Lower Divisadero Corridor : BAC Sur
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Page 98 and 99: Lower Divisadero Corridor: BAC Surv
Page 112 and 113: Page 21 of 25Lower Divisadero Corri
Page 114 and 115: Page 23 of 25Lower Divisadero Corri
Page 116: Lower Divisadero Corridor: BAC Surv
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