Presentation IA Press Cannes 2004

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What is Video Content Delivery ?> Delivery of pre-recorded video clips and any live contents• Streamed (in real-time) or downloaded (not-real time)Examples of content> Own shot clips> High-end sports• Tournaments, leaguematches etc.> Music• CD releases - clips• Live concerts> Movies• New releases, trailers• Cannes Film FestivalExamples of applications> Push/alerts> Voting/community• TV movies> Live cams• Traffic, Weather,Events, Clubs, Bars,Restaurants> Instant replays> Archived footage> See what I saw: usergenerated contentAlcatel – Enabling SuccessfulMultimedia Services — 18All rights reserved © 2004, Alcatel
This service is already available on 2,5 G…todayAlready 150 millions GPRS phones areinstalled todayCellular subscribers by handset generationNumber ofin Western Europesubscribers(millions)4003503002502001501005002003 2004 2005 2006 2007 20082G2.5A growing % of handsets has media playersShare ofsmartphones(%)15%10%5%Penetration of smartphones0%2003 2004 2005Source : Analysys, 2003 Source : Alcatel estimates, 2004Penetration of 2.5G or 3G video compatible handsets is sufficient forlaunching video servicesAlcatel – Enabling SuccessfulMultimedia Services — 19All rights reserved © 2004, Alcatel
Page 2 and 3: Video Captures All of Communication
Page 5 and 6: Alcatel StrategyProducthardwareProd
Page 7 and 8: Video communication is based on thr
Page 9 and 10: Japan shows the way to video commun
Page 11 and 12: Mobile-to-mobile video telephony ma
Page 13 and 14: Various emerging uses will also sup
Page 15 and 16: Strategy to overcome privacy issues
Page 17: Theme 2: Video content delivery
Page 21 and 22: How different are they in the Wirel
Page 23 and 24: Service usage will mainly be driven
Page 25 and 26: A lesson from Korea: SK TelecomA ve
Page 27 and 28: Video content delivery value chain
Page 29 and 30: ConclusionFinding> TV content is ob
Page 31 and 32: Alcatel’s Video offering=> a comp
Page 33 and 34: Worldwide Network of 3G Reality Cen
Page 35 and 36: Alcatel Video Solution for 3Video S
Page 37 and 38: Enhanced Personalisation of Mobile
Page 39: www.alcatel.comAlcatel - Enabling S

Presentation IA Press Cannes 2004

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