Presentation IA Press Cannes 2004

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Main drivers for adoption of video contentEnd-user benefits …Emotional Benefits - Sharing a passionFavorite football player/singer/modelsFavorite movie trailerPhotos and video to remember best events of life andsend them to friends (video-messaging)Sharing emotionsSearch of partners and new friendsCreating a communityRational benefit - Making life more efficientHaving more accurate info: Video web-Cams …… and purchase driverEasy access to servicesSMS initiated subscriptionHype – New – Feature RichnessHave FUNBrandNew handsets, PDAs, CameraChatting, sharing emotions with video,…Brand related mobile contentMaking Life Easy:Advanced Voice Servicesvoice / video mails, personal assistant,Traffic info via web cam,Making Life more efficient / secureAlcatel – Enabling SuccessfulMultimedia Services — 28All rights reserved © <strong>2004</strong>, Alcatel
ConclusionFinding> TV content is obviously key for success> 2.5G network and terminals are good enough for goodquality video content servicesRecommendation> Launch video content services with 2.5G terminals now> Concentrate on TV like content firstTV content services like news clips, live TV or VOD delivered ona 2.5G terminal secure success and fix the path for 3G servicesAlcatel – Enabling SuccessfulMultimedia Services — 29All rights reserved © <strong>2004</strong>, Alcatel
Page 2 and 3: Video Captures All of Communication
Page 5 and 6: Alcatel StrategyProducthardwareProd
Page 7 and 8: Video communication is based on thr
Page 9 and 10: Japan shows the way to video commun
Page 11 and 12: Mobile-to-mobile video telephony ma
Page 13 and 14: Various emerging uses will also sup
Page 15 and 16: Strategy to overcome privacy issues
Page 17 and 18: Theme 2: Video content delivery
Page 19 and 20: This service is already available o
Page 21 and 22: How different are they in the Wirel
Page 23 and 24: Service usage will mainly be driven
Page 25 and 26: A lesson from Korea: SK TelecomA ve
Page 27: Video content delivery value chain
Page 31 and 32: Alcatel’s Video offering=> a comp
Page 33 and 34: Worldwide Network of 3G Reality Cen
Page 35 and 36: Alcatel Video Solution for 3Video S
Page 37 and 38: Enhanced Personalisation of Mobile
Page 39: www.alcatel.comAlcatel - Enabling S

Presentation IA Press Cannes 2004

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