Presentation IA Press Cannes 2004

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A lesson from Korea: SK TelecomEvolution of services with increasing bandwidthMain Service•Text Based ServiceOriented•Provide downloadablelow-volume contentsin consideration oflow-tier network-News / Weather-Travel / Humor-GVM-2, 4 Gray ScreenSaver- 1, 4, 16 Poly BellText BasedInformationScreenSaverM-Trade (GVM)Main Service•Text Based Service +Low Quality MultimediaService•More invigoratedMagician (GVM, SK-VM)Services / Wavelet &VOD launch- NATE Air-NATE Photo- GAME (GVM / SK-VM)- 4 Gray, 256 / 65,000Color Screen Saver NATE Air(Wavelet)NATE - 16, 32, 40 Poly Bell1996 / 9,6kbps (2G): Text based content2000 / 144 kbps (2,5G): pictures / animations2003 / 384 kbps+ (3G): Video, VOD, TVScreenSaverGAME (GVM)A clear evolutionAlcatel – Enabling SuccessfulMultimedia Services — 24All rights reserved © <strong>2004</strong>, Alcatel
A lesson from Korea: SK TelecomA very rich video content offer> Very rich content with exclusivityagreement with pop stars and with TVchannels. Shorter films versions andDirector‘s cut versionsExample of TV content1,3 m subscribers of June©services, end 2003A strong penetration of services for June(10% in one year)Alcatel – Enabling SuccessfulMultimedia Services — 25All rights reserved © <strong>2004</strong>, Alcatel
Page 2 and 3: Video Captures All of Communication
Page 5 and 6: Alcatel StrategyProducthardwareProd
Page 7 and 8: Video communication is based on thr
Page 9 and 10: Japan shows the way to video commun
Page 11 and 12: Mobile-to-mobile video telephony ma
Page 13 and 14: Various emerging uses will also sup
Page 15 and 16: Strategy to overcome privacy issues
Page 17 and 18: Theme 2: Video content delivery
Page 19 and 20: This service is already available o
Page 21 and 22: How different are they in the Wirel
Page 23: Service usage will mainly be driven
Page 27 and 28: Video content delivery value chain
Page 29 and 30: ConclusionFinding> TV content is ob
Page 31 and 32: Alcatel’s Video offering=> a comp
Page 33 and 34: Worldwide Network of 3G Reality Cen
Page 35 and 36: Alcatel Video Solution for 3Video S
Page 37 and 38: Enhanced Personalisation of Mobile
Page 39: www.alcatel.comAlcatel - Enabling S

Presentation IA Press Cannes 2004

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