Presentation IA Press Cannes 2004

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The Fourth Screenafter Cinema, TV Set, PC; now mobile phone> Ovum Research suggests strong interest at the high end> Consistent ‘wow!’ factor• one study reports 94% of triallists showed friends & family> Music & news content draw most interest• But we all know that is really soccer and sex…> Willingness to pay for news low in UK - but more willing topay for sports & music• one UK operator tested GPRS streaming video pricing• bundle at £5.00 per month, or pay-per-view at 35p per clip• 40% ‘very likely’ to adopt“There’s a market for video - if the price is right”Ovum Mobile Video 2003Alcatel – Enabling SuccessfulMultimedia Services — 26All rights reserved © 2004, Alcatel
Video content delivery value chain goes fromcontent sourcing to content deliveryValue ChainSourcingSelectionofcataloguePromotionDistributionDeliveryDescriptionProvideoriginalcontentNote :Is usuallydone byentertainmentcompanies,owning themusic andvideo rightsSelect contentFormatcontentUpdatecontentAdvertise• Press• Radio• TV• Internet• …Create eventsaroundexclusivecontentDistributeclips throughmobileentertainmentportalNote:Preconfiguresterminals &portals arekey forserviceadoptionDelivercontent toend-userstreamingNote :Operatorshave a keyposition forensuring QoSPlayersoperatorEntertainmentAggregatorsPartnerships are key !Facilitate access to content with integrated promotion, handsets and billingAlcatel – Enabling SuccessfulMultimedia Services — 27All rights reserved © 2004, Alcatel
Page 2 and 3: Video Captures All of Communication
Page 5 and 6: Alcatel StrategyProducthardwareProd
Page 7 and 8: Video communication is based on thr
Page 9 and 10: Japan shows the way to video commun
Page 11 and 12: Mobile-to-mobile video telephony ma
Page 13 and 14: Various emerging uses will also sup
Page 15 and 16: Strategy to overcome privacy issues
Page 17 and 18: Theme 2: Video content delivery
Page 19 and 20: This service is already available o
Page 21 and 22: How different are they in the Wirel
Page 23 and 24: Service usage will mainly be driven
Page 25: A lesson from Korea: SK TelecomA ve
Page 29 and 30: ConclusionFinding> TV content is ob
Page 31 and 32: Alcatel’s Video offering=> a comp
Page 33 and 34: Worldwide Network of 3G Reality Cen
Page 35 and 36: Alcatel Video Solution for 3Video S
Page 37 and 38: Enhanced Personalisation of Mobile
Page 39: www.alcatel.comAlcatel - Enabling S

Presentation IA Press Cannes 2004

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