Presentation IA Press Cannes 2004

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Some 3G launch examples around the worldAsiaFirst commercial launches…NTT DoCoMo (Japan) “FOMA”SKT (Korea) “June”… have focused on different aspectsMail (video), games, sound clipsdownloadJune most successful service is TVContent ( broadcast and VOD) usedby 1,3 mi subscribersEuropeHutchison 3G (UK, Italy, Sweden)Vodafone Europe (6 countries)‘3’ has focused on low price voiceofferVodafone is first focusing on MobiledataSource SK TelecomFinding:Video-telephony has not been the core offer so farAlcatel – Enabling SuccessfulMultimedia Services — 8All rights reserved © <strong>2004</strong>, Alcatel
Japan shows the way to video communication servicesExample of DoCoMo’s FOMA> Send i-motion mail• Email short video clips & recordings to PCand mobiles• Send a short movie or an i-motion clip> Video Conference• For max 8 people, 4 displayed in parallel> Download Software/Games/Video Clips for enjoying later• Downloaded Games (tennis, horse racing, etc.)• Multiplayer games• MusicBox, Ring tones, Screensavers, Stand by ImagesFixed screen mode4 screen modeScreen Switch mode> Short audio/video content transmitted via Packet Switched Network• Hollywood Channel (Tomb Raider, Charlie’s Angels…)• Princess Collection, Tsutaya Online (Japanese Movie Clip, Game preview …)Alcatel – Enabling SuccessfulMultimedia Services — 9All rights reserved © <strong>2004</strong>, Alcatel
Page 2 and 3: Video Captures All of Communication
Page 5 and 6: Alcatel StrategyProducthardwareProd
Page 7: Video communication is based on thr
Page 11 and 12: Mobile-to-mobile video telephony ma
Page 13 and 14: Various emerging uses will also sup
Page 15 and 16: Strategy to overcome privacy issues
Page 17 and 18: Theme 2: Video content delivery
Page 19 and 20: This service is already available o
Page 21 and 22: How different are they in the Wirel
Page 23 and 24: Service usage will mainly be driven
Page 25 and 26: A lesson from Korea: SK TelecomA ve
Page 27 and 28: Video content delivery value chain
Page 29 and 30: ConclusionFinding> TV content is ob
Page 31 and 32: Alcatel’s Video offering=> a comp
Page 33 and 34: Worldwide Network of 3G Reality Cen
Page 35 and 36: Alcatel Video Solution for 3Video S
Page 37 and 38: Enhanced Personalisation of Mobile
Page 39: www.alcatel.comAlcatel - Enabling S

Presentation IA Press Cannes 2004

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