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Microsoft Dynamics CRM 4.0 User's Guide - MAEIL, Information ...

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Create or edit a leadCan I do this task?This task requires permissions that are found in all default security roles. More information about specificpermissions and performing this task while offline: Sales PermissionsWhen you create a lead, you might be tempted to only enter the system-required fields (marked with asterisksBusiness-required symbol) or business-recommended fields (marked with plus signs Business-recommendedsymbol ) ; however, the more data you collect and enter into this form, the more likely you are to turn those leadsinto business opportunities. Remember that e-mail addresses, the source of the lead, and specific product interestsare key factors in helping your sales staff complete the necessary follow-up.1. In the Navigation Pane, click Sales, and then click Leads.2. On the Actions toolbar, click New, or open the record that you want to edit.3. On the General tab, enter information or observe any noted restrictions or requirements as needed:TopicThis information should reflect what the lead is interested in. For example, if a potentialcustomer calls and asks for details on a product, list the name of the product here.First NameIf you enter a first name, it can only be a name with a length of 50 characters or fewer. Youcan use accent marks when you enter data, for example, in a customer's name. Your ability tosort and find information is not affected by these accent marks.Last NameYou must enter a name with a length of 50 characters or fewer.Company NameYou must enter a name with a length of 100 characters or fewer.In the Contact <strong>Information</strong> area, enter all the contact information you have available for this leadbecause this information will assist a salesperson in making future contacts. E-mail addresses mustbe valid. For example, someone@microsoft.com.4. On the Details tab, enter all the information you have available in the following sections:AddressCompany <strong>Information</strong>Lead <strong>Information</strong>It is very important to provide the lead source information so that you can determine whichmarketing method, such as advertisement or trade shows, generates the most leads for yourorganization. If you specify lead information, you can filter on Lead Source to determinehow many leads were generated by a given method.In the following boxes, observe any noted restrictions or requirements:ZIP/Postal CodeEnter a code of 20 characters or fewer.Annual RevenueYou must enter numbers between 0.00 and 1,000,000,000.00.258 <strong>Microsoft</strong> <strong>Dynamics</strong> <strong>CRM</strong> <strong>4.0</strong> User’s <strong>Guide</strong>

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