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Microsoft Dynamics CRM 4.0 User's Guide - MAEIL, Information ...

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Qualify and convert a lead to an account, contact, and/or opportunityCan I do this task?This task requires permissions that are found in all default security roles. More information aboutspecific permissions and performing this task while offline: Sales PermissionsTurning leads into customers, or at least opportunities, is the goal of any organization. After you qualify a leadbased on metrics used by your organization, you can use <strong>Microsoft</strong> <strong>Dynamics</strong> <strong>CRM</strong> to quickly create up to threenew records in which the lead is represented as an account, contact, and/or opportunity.Only one lead at a time can be converted, unless you add the leads you want to convert to a marketing list. Moreinformation: Work with Marketing Lists1. In the Navigation Pane, click Sales, and then click Leads.2. In the list of leads, open the lead you want to qualify and convert.3. On the Standard toolbar, click Convert Lead.4. In the Convert Lead dialog box, select Qualify and convert into the following records, andthen select one or more of the following:AccountSelect this option to create an account record. This applies if there is an actual company youare doing business with.ContactSelect this option to create a contact record. This applies if you are doing business with anspecific individual at a company or just an individual customer (consumer).OpportunityIf this is the only option you select, then in the Potential Customer box, you must associateeither an account or contact with the lead. Click the Lookup buttonaccount or contact.to search for anOpen newly created recordsSelect this option to open the record in a new window. If you only select a single option, suchas Account, the new record opens as an account. If you select Account and Contact, thenew record opens as a contact. If you select all three options, the new record opens as anopportunity.CurrencyIf you select Opportunity, you must select the currency in which the opportunity will becalculated.5. Click OK.6. If you did not select the Open newly created records check box, then on the Standard toolbar, youmust click Close to close the lead record.TipTo view the lead record after it has been converted to an opportunity, open the opportunity, and then clickOriginating Lead on the Administration tab.<strong>Microsoft</strong> <strong>Dynamics</strong> <strong>CRM</strong> <strong>4.0</strong> User’s <strong>Guide</strong> 261

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