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Example of close monitoring of customeractivities0.0%Contacted GroupControl Group-5.0%Footings Growth-10.0%-15.0%-20.0%-25.0%-30.0%Source: Adapted from a NAB conference presentation©Insight2Action Group 2006
Examples• Asian Bank increased insurance by over 10% frommonitoring customer events, resulting in tens ofmillions of increased revenue•‘Pay as you go’ vehicle insurance (UK): Monthlybills based on car usage, including time of day, typeof road, and mileage©Insight2Action Group 2006
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Page 7 and 8: Comments from previous speakersMalc
Page 9: Components where successes and fail
Page 13 and 14: Contrast with ‘main challenges fa

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