Winklebury Ward Profile - Basingstoke and Deane Borough Council

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Chart 4: Mosaic ProfileWinklebury Ward: Mosaic profile 20110.2%1.0%1.6%2.1%B4.8%10.5%DK6.2%17.1%A: Residents of more isolated ruralcommunitiesB: Residents of small and mid-sized townswith strong local rootsC: Wealthy people living in the most soughtafterneighbourhoodsD: Successful professionals living insuburban or semi-rural homesE: Middle income families living in moderatesuburban semisF: Couples with young children incomfortable modern housingG: Young, well-educated urban dwellers25.0%J12.0%H2.1%Source: Mosaic Public Sector 2011 (Household-level), Experian14.2%E2.3%0.8%H: Couples and young singles in smallmodern starter homesI: Lower income workers in urban terracesin often diverse areasJ: Owner occupiers in older housing,typically in ex-industrial areasK: Residents with sufficient incomes in rightto-buysocial housingL: Active elderly people living in pleasantretirement locationsM: Elderly people reliant on state supportN: Young people renting flats in high densitysocial housingO: Families in low-rise social housing withhigh levels of benefit need
Indices of Deprivation:The English Indices of Deprivation (ID) are produced at LSOA level by the SocialDisadvantage Research Centre at the Department of Social Policy and SocialWork at the University of Oxford on behalf of the Department of Communitiesand Local Government (CLG). The most recently published indices are ID 2010,released in Spring 2011. However, it is acknowledged that due to issues of dataavailability at the time of index construction, most of the data in the 38 indicatorsused to compile ID 2010 relates to 2008.As well as an overall Index of Multiple Deprivation (IMD), ID 2010 provide seven‘domain’ indicators, covering:• Income;• Employment;• Health & Disability;• Education, Skills & Training;• Barriers to Housing & Services;• Crime; and• Living EnvironmentTwo additional indices are also provided:• Income Deprivation Affecting Children Index (IDACI); and• Income Deprivation Affecting Older People Index (IDAOPI)The only measure on which most of the LSOAs in many of the rural parts of theborough tend to fall within the 50% most deprived LSOAs in England is ‘Barriersto Housing & Services’. This reflects the relatively high house prices in relationto income in the borough (in the national context), combined with the distance tocertain facilities such as food outlets, post offices, primary schools and doctors’surgeries.Chart 5 illustrates how each of the five LSOAs within Winklebury Ward is rankedunder the IMD, each of the domains, and both IDACI and IDAOPI, compared withall 32,482 LSOAs in England. The closer each LSOA is to 100 on eachmeasure, the lower is the level of deprivation in the national context.
Page 1 and 2: Winklebury Ward Profile• Winklebu
Page 3 and 4: Chart 1: Ward Age Profile9%Winklebu
Page 5: Chart 3: Population ChangeWinklebur
Page 9 and 10: Citizens Advice Bureau issues:Analy
Page 11 and 12: Benefit claimants:Chart 8 sets out
Page 13: Chart 10: Education - Key Stage 2 A

Winklebury Ward Profile - Basingstoke and Deane Borough Council

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