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5<br />
CITIZEN WATCHES ROAD SHOW AT DUBAI MALL<br />
Middle East Product Launch Event<br />
CITIZEN Watches Gulf (CWG) launched its latest limited<br />
edition «Eco-Drive SATELLITE WAVE» in the Middle East on<br />
the 23rd November 2011. The launch was held at the exclusive<br />
Fashion Catwalk of the Dubai Mall amidst a large number of<br />
Media representatives and guests from around the Middle East.<br />
Eco- Drive SATELLITE WAVE has a totally new time keeping<br />
system, the watch searches for the closest of the 24 navigation<br />
satellite that orbits the earth. It captures the day, date and time<br />
signals the satellite emits from space, 20,000 kilometers above<br />
the earth Since the satellite signals are controlled by atomic<br />
clocks, this watch›s timekeeping is ultra-precise. The watch is<br />
capable of receiving the signal from any open space, even in<br />
the boundless western pacific or atop the world›s highest peak.<br />
«Ultra-Precise Time, Anywhere on Earth»<br />
Project Scope<br />
Dubai Mall has one of the best and spectacular multimedia<br />
screens in the world including the biggest screen in world<br />
designed and deployed by Samsung near the ice rink skating<br />
arena. In total, there are about 8 variety of screens which<br />
includes the fashion walk screens, ring screens suspended from<br />
roof, link bridge screens, ice rink screens, wall mounted screens<br />
and lamp post mounted vertical screens on the boulevard. Two<br />
or three <strong>ma</strong>jor event companies have worked on these screens<br />
for live multi-media presentations and ani<strong>ma</strong>ted graphics.<br />
ASPGulf’s Role<br />
Based on the trust that Citizen Watches have over ASPGulf<br />
purely on past experiences, the Client entrusted ASPGulf<br />
with the challenge of designing multiple for<strong>ma</strong>t multi-media<br />
presentations for display throughout the Road Show week.<br />
It was quite a challenging commitment especially when the<br />
Dubai Mall multi-media team echoed that there are a few<br />
<strong>ma</strong>jor agencies who have ventured into these screen projects.<br />
In parallel, an online application was developed for the visitors<br />
to register in the KIOSK by answering a questionnaire which<br />
was also developed by ASPGulf development team. The winners<br />
were selected by Dubai Chamber of Commerce official's on a<br />
later date at Lamcy Plaza.<br />
We delivered the project on time and was running consistently<br />
for the next 7 days throughout during <strong>ma</strong>ll times i.e. 9.00am<br />
to 12pm including one weekend. Dubai Mall claims to have<br />
the <strong>ma</strong>ximum number of international visitors during the<br />
weekends. This project gave ASPGulf a <strong>ma</strong>jor exposure on<br />
various facets and nuances of multimedia projects and to show<br />
case the same in front of an international audience.<br />
Project success is attributed to the team’s sheer spirit of taking<br />
a challenge and accepting the cliché that there is always a first<br />
time.<br />
Harish Krishnan, ASP Gulf
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