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Trainers - Jazzercise

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Before You Start1. Read the first page of each seminar carefully, as it describes:a. Time limits for Seminarb. Notes to Trainerc. Main Point of Seminard. Handouts needed from the Trainee Workshop Packet. The pages of thepacket are numbered.e. Other Materials Needed.2. The flow of the workshop is described below. Ideally, the audition would takeplace the day before workshop begins. Movement Sessions should be conductedon the first day of workshop. If that is not possible, then please contact CarolSchmidt for an alternative schedule.MovementSessionsBusinessSessionsAudition (held the day prior to the audition)Movement Technique SeminarCueing DVDArt of Teaching SeminarLet’s Do it SeminarAll trainees- Audio 101 DVD– Set Structure Seminar– Class Feel and Flow DVD– Injury Awareness Seminar– Corporate Connections– Franchise Zone/Business Center– Planning for Progress– Wrap-UpClass Owners– Facilities– Recruiting– Managing Associates– Class Schedules & Formats– Key Business Drivers– In-Class Procedures– Wrap-Up©<strong>Jazzercise</strong>, Inc. (Revised 02/12)


3. You will need the following items for workshop:Pre-workshop Checklist for Workshop <strong>Trainers</strong>Workshopdate_______ Playlist/music for:-10 Audition songs- Dance Technique music- Art of Teaching music- Let’s Do It Seminar music- End of Workshop music to welcome new instructors Calculator Segments DVD for <strong>Trainers</strong> Equipment – Mirrors. Weights and poles optional Handouts/Forms:- Audition Forms (completed)- Trainer manual- Routine Database Printout for end of Set Structure Seminar- Printed notes for additional routines used inn Set Structure- Movement sequences for final Art of Teaching exercise (found inthe seminar)- All materials <strong>Jazzercise</strong>, Inc. sent to trainer- Check trainer link for most updated form letters and seminars- Print name tag for each trainee <strong>Jazzercise</strong> table cloth Laptop – download most current workshop presentations on tothe laptop. Also change print size when online for presentation(view / text size / largest) LCD Projector – bring extra bulb if available Microphone MP3 player or iPod (charger and cords) PEC chart Pens, pencils, highlighters©<strong>Jazzercise</strong>, Inc. (Revised 02/12)


Practice the audition routines and the class set presented atthe end of Set Structure. Practice setting up your equipment. It is very important topractice presenting seminars at home using the laptop and LCDprojector. Sound System if not provided Speaker Notes Speakers for Laptop Registration check list with trainee names inserted Other:If hotel does not provide, bring the following items toworkshop: Table & chairs Extension cord White board©<strong>Jazzercise</strong>, Inc. (Revised 02/12)


1.2.3.4.5.6.7.8.9.10.11.12.13.14.15.16.17.18.19.20.Name of TraineeCopyCurrent CPRInsurance Form andCheckExam Score(InternationalOnly)Note if trainee isattending 2 nd andfinal audition forpost workshopcommunicationpurposesRevised 021013


Time: 2 Hours and 15 minutesNotes to TrainerThere is only ONE Power Point presentation slide for this seminar.<strong>Trainers</strong> should refer to the Trainer Zone for the most updated MovementTechnique with music handout. If time runs short during strength trainingsection, make sure to cover these strength movements during the Let’sDo It seminar.Main Point• Posture is the foundation upon which all movement is based.• Correct posture is a necessity.• Use a mirror whenever learning routines to ensure correct technique.• You are the customer’s s mirror.• Correct technique helps protect against injuries.Other Materials• iPod and sound system/microphone• Various selections of music•Pole<strong>Trainers</strong> – Refer to most updated movement/music document for thisDance Technique seminar on the Trainer link and Insert movementdocument after this page.1


2013 Trainer Music for Dance TechniqueThis music selection is suggested but not required. You are required tohave a pre-planned music playlist on your ipod for “flow” of this seminar.Group 1 Marches Skips Jogs RunsGroup 2 Plies Hip Shakes LungesGroup 3 Knee lift Attitude lift Pendulum swings Flea Hop/Hip Lift Flick Kick/StraightLeg KickGroup 4 Triplets Kick b-ch b-ch Latin walks Mambo Cha chaPlay Hard (R5-12) Marches – pull the leg up and march from your legs, not yourfeet. Show variations of marching – plie march, out/in, fwd/bk,side to side in plie Skip – lift hop. Knees propel upward. Do across the floor withhigh powered skip – lead with the kneeRunaway Baby (R2-12) Jogs – pull the knees up. Don’t allow the knees to drop downto the floor Runs - The body travels straight up and down with a slightforward bend at the hips. No side to side motion of the hips.Stay light on your feet and land softly, dissipating the impactthrough the muscles of the ankles, knees and hips.Tonight is the Night (R2-12) Plie 2nd pos – project up, press knees out as you plie…it’s nota sit. Talk about the alignment of the plie (knees to ankles).Demonstrate with each trainee. Try it with music – add armsto watch the torso…the hard part should be coming backup….it should be a challenge…..beginning and end to eachmove… Traveling Plies – in place and then with music and across thefloor.Work It (R4-12) Hip Shakes – squeeze oblique muscle to pull hip up to rib. Lunges - press pelvis down into the floor. Show different typesof lunges – side to side hpg lunges, s/s/dbl, fwd hpg lungesSleep (R4-12) Knee lift – no higher than hip. Hop has air to it Attitude – swing leg forward and back. Heel is hiding youropposite kneeIf I’m Gonna Be Bad (R3-12) Pendulum swings – use the abductors to pull the leg up. Showdifferent arm positions – 4 th position, cross in front/open to 2 nd Flea hop and hip lifts – use the obliques to hike the hip up.Flea hop is more stylized with country and has more of ascoot. Hip lift is a lift up and is either done with hops or no hopStone in My Heart (R3-12) Flick kick – contract glutes and quads to protect knee Straight leg kick – keep knee straight and core engagedPound the Alarm (R4-12) Triplets - turned out – transfer weight front back front then whiparound and pull to other side. Diff kind of triplets (TO, NTO,hip lift) Kick b-chgs – call it more of a leg ext to feel the tension in theleg extending. Light on your feet during the ball changes. Keep


Group 5 Chasses Chasse b-ch Chasse w/ knee Grapevines Hop heels Step Hop SlideGroup 6 Jabs Hooks Uppercuts Side kicks (aka r-house) Front kicksGroup 7Standing strength work Abdominals Adductors AbductorsGroup 8Weights – Upper Torsotorso lifted. But don’t lose the intensity. Keep it low….use thesounds ta-da-ta-da-ta-da….Follow the Leader (R3-12) B-ch – diff types – back b-ch, b-ch to 2 ndSobredosis (R5-12) Latin Walks – on balls of foot. Lower body w/bent knees toallow lower body rotation. Arms added for style. Mambo and cha cha – talk about the difference between thetwo and the transferring of the weight.Bom Bom (R5-12) Chasses – 4R/4L, 4fr/4bk – make sure to finish all 4 and reallyuse the leading leg. Use the arms to pump in BAS pos Chasse b-ch – propel yourself up on the chasse and haveenough extension on the b-ch. Make sure the feet cometogetherEverybody Talks (R3-12) Chasse w/kn – keep the chest lifted as you pull the knee upGimme Dat (R5-12) Grapevines – lead with the heel and use the arms. Make sureto take big steps. Review the arms and how to resist. Hop Heels – Hop is first, then step on the heel. Show differentpatterns - singles, 2R/2L Step Hop Slide – slight lean away from direction of travel.Remain on the balls of the feet for quicker/safer transitionsLucky Strike (R5-12) Jabs – don’t snap the arm. Use muscle to control…think ofpunching through but then retracting the arm back by usingyour back and lats. Hooks- stop in the center of your body…like flipping a coin offof your elbow. Uppercuts – no higher than your chin. Use of the biceps onthe front and use your triceps with the back arm. Side kicks – hike the hip up and then kick out by pushingthrough the heel. Make sure keep the knee and toes facingforward the whole time. Kick like a “coil”…push out and thenpull it back in. Front kicks – press the foot forward by pushing through theheel. Use the arms to pump.Locked Out of Heaven (R5-12) Abdominals – crunching by shortening the area between thebase of the sternum down to your pelvis. You do not want toround the back. Adductors – adduct across or att lift. Think of initiating themuscle to pull the limb up rather than just lifting your leg. Abductors – press outside of the leg using the muscle to pullthe leg up.Back It Up (R5-12) Bicep curl Tricep kick-back Bent over row Upright row Lateral delt raise OH press13dancetechnq_sem_music_test 01/31/13


Time: 2 HoursNotes to Trainer• The length of time will depend on how many trainees you have. Minimum 2 hours.• If more than 10 trainees attend workshop, contact Carol to discuss obtainingassistance from a QCs.• Set up the projector prior to this seminar.Main Point• Good instructors are not good by accident.• They make a conscious and continuous effort to excel.• A <strong>Jazzercise</strong> class has four parts and all are important.• Practice as many skills as possible while the trainees are at the workshop.Handouts• Image ChecklistOther Materials• Stage/ iPod/ microphone if available – trainees may use a microphone during theexercises.• Build a playlist for the Art of Teaching exercises.1. Exercise #1 & #2 (now combined) – approach the stage & introduce &one minute of audition routines (no need for playlist as you will use theworkshop audition songs).2. Exercise #3 – Trainees push 4 x forward & 4 times up (no music)3. Exercise #4 – “Phrasing exercise” will require 4-5 songs with differencemusic styles/beats.4 Exercise #5 “Cue chasse and then march ahead of the change” will3


YOU are more than an instructor! <strong>Trainers</strong> – ask each trainee to remember agreat instructor they have had in the past (<strong>Jazzercise</strong> instructor , school teacher,etc.). Next, ask what made this teacher “stand out in the crowd” and then relateback to information below. The point? Strong instructors are not just dancers!Need to be well rounded to run a successful business.• Educator– Make the subject matter easy to follow.– Be patient and willing to take extra time when customers don’tunderstand.– Continue to educate and update yourself.• Business Person– Be honest, fair and direct with business dealings.– Be timely with reports and with promises made.– Keep personal matters separate from business matters.• Performer– Make every class fun and exciting & attend class with a polishedappearance.• Friend– Be supportive/a great listener & n on-judgmental of customersand staff.4


<strong>Trainers</strong> script: These are the four parts of a <strong>Jazzercise</strong> class. We’lldiscuss each part in detail during this seminar.5


• Organize choreography notes - Some instructors access the notes anduse the notes via computer only (without printing) while others like tokeep the notes in a file or notebook.• Organize Downloaded music – Must label routines within iTunes withsuch things as meets requirement, BCO and a label for every routinesuch as M (for Medium) prior to Medium routine. (<strong>Trainers</strong> - telltrainee's you will demonstrate "how to" organize in an upcomingseminar).• DVDs – file in order of set (routines considered “most current “ includesthe 3 most recent routine sets).• Plan your set – we will help you with this in the Set Structure Seminar.• Learn routines.• Plan monologue– avoid story telling during the aerobic section. Stick tocues, explanation of movement, etc.• Practice using a mirror…. this is a must!• Preview – listen to the end of one song and the beginning of the next.Do they flow? PRACTICE for perfection.6


• Dress as a fitness professional (refer to Image Guidelines in the TraineeWorkbook).– There should be no question who the instructor is in the room!Flatter your body type/wear updated professional (togs) workoutattire.– “Pop” from the stage – apply makeup to give you color./ avoidanything that covers your face or eyes…including hair style.• Arrive no less than 20 minutes before class.– Set up equipment & check sound system and play upbeat music.• Check you microphone and sound system as soon as you arrive!Always take extra batteries to class.(We will view an audio/equipmentDVD later during this workshop)• Check the registration desk and materials– Have Appropriate <strong>Jazzercise</strong> materials available, including:– PA Form/Workout Guide/WIO/JFAS/PEC/emergency kit– Current logo on all materials• Greet customers as they arrive.– Check-in or welcome students as they arrive/Introduce yourself.Create dialogue before class/Preview new steps prior to class.– Create a fun and upbeat environment!7


• Take command – Everyone wants to follow a strong leader on the stage!• Introduce yourself – Treat every class as if there is a new customer present. “hi, myname is __ and we are here today for a Low Impact <strong>Jazzercise</strong> class”. <strong>Trainers</strong> arerequired to demonstrate each exercise.• Make eye contact- it makes people know you care - and don’t forget to smile 90% ofthe time!• Effective communication is:– 55% Visual – we are a visual business. This means good instructor dancetechnique speaks volumes! So, if you are trying to increase awareness about apromo item , show it from the stage. If we want customers to have goodtechnique, teach them what do and how to move correctly.– 38% Tonal – vary your tone and ask for feedback. Example - Increase thevolume of your voice as you reach the top of the curve. Record your voice asyou teach to determine exactly how your voice sounds!– 7% Content – customers miss so much of what we say from the stage. Makeit a point to give the most meaningful information with the least amount ofwords..• Stand tall and confident using good posture.• Ensure good sound quality – both vocal and music. More info to follow in a DVDregarding Audio equipment.• Exercise: Demonstrate the exercise (one poor example, one good example). Thenask each trainee to approach the stage to introduce themselves. <strong>Trainers</strong> shouldgive feedback on projection, voice, posture, confidence, unnecessarymovements, etc. THEN stay to teach one routine and concentrate t on clearlylenunciating the words (one minute should be enough time).8


Impact Options – <strong>Jazzercise</strong> routines must be taught at the proper intensity asshown on the DVD. If you need to give low impact options, teach them with energyand intensity. Low impact classes are taught with same intensity as regular (just nohop). <strong>Jazzercise</strong> Lite classes can be taught with less intensity and has a modifiedstrength training section.Perceived Exertion Chart - Perceived exertion measures how you feel whileexercising. The PEC helps customers judge their intensity level by tuning into theirown breathing, heart rate, and muscle sensations. Refer to the perceived exertionchart and its aerobic curve often during class.Safety Tips/Physiology i Tip/Education i – Mix and match your tips as these ipstypically flow one into the other. Example: when performing a bent over row, cue tolean slightly forward to perform the upper body movement , but also contract theabdominals to protect the back. EXERCISE: Ask trainees if they can think (&say)another example.Cueing – trainers should show or give an example of each.Variety – SSD jabs or 1,1, and 2Non verbal – point or count with fingers.Imagery – imagine an ice cube is sliding down your back for bent over row.Motivational – you look awesome!! Be genuine!Exercise: Have trainees stand. Together and then individually, each person willsay and do - “push 2,3, up and push2,3, front. Purpose is to perform movement“A” A while cueing movement “B”. B .9


1 st exercise: Trainer on stage/trainees on the floor - The trainer plays anon-workshop routine and asks trainees to listen to the phrasing of theintro. Play another non-workshop routine and see if they can hear thecount to begin the first movement. Repeat playing the song and havingthem attempt to “hear and do” the first intro movement.2 nd Exercise –Trainer on Stage/ Trainee on floor - Using a piece ofmusic with “chasse appropriate” music. The trainee must cue the chasseto the right and the left (several times) while giving a one word cue of“switch” BEFORE switching directions. Next, add a march forward andback (2x) to the chasse right and left. The cue should be (chasse) 1 & 2&3 & switch, 1 & 2 & 3 & march, up, up, back ,back, up, up, back, chasse.Each Trainee performs this on the stage - Repeat until they can eachperform this chasse and marching sequence on their own.3 rd exercise – REFER to handout listing several movementsequences and music as of January 2012.Trainer will come prepared with several sequences of (2) movements (aslisted below or in an attached document). The (2) movements will bewritten on pieces of paper in an envelope or box. Each trainee draws apaper from the envelope or box. Trainer will play music while traineespractice cueing the (2) movements off stage. Next, have each trainee onstage to cue their selected movements to the other trainees. If theworkshop is large, divide the group into two rooms after demonstratingthis exercise.10


2013 Art of TeachingSlide 10 – Last Exercise1. Trainer will come prepared with several sequences of (2) movements (as listed below).2. The (2) movements will be written on pieces of paper in an envelope or box.3. Each trainee draws a paper from the envelope or box.4. Trainer shows an example of what is expected.5. Trainer will play one song for approximately 5 minutes while trainees practice cueingthe (2) movements off stage.a. Suggested songs are as follows: Good Times (R4-12) Work It (R4-12)6. Have each trainee on stage to cue their selected movements to the other trainees.7. If the workshop is large, divide the group into two rooms after demonstrating thisexercise.Cts8 cts8 cts8 cts8 cts8 cts8 cts8 cts8 cts8 cts8 cts8 cts8 cts8 cts8 ctsMovementMarch in-in, out-outLunge single-single-double R/L2 Plies R, 2 Plies L4 Skips forward, 4 Skips backTO triplets R/LLunge single-single-double R/LGrapevine R/L4 Skips forward, 4 Skips back4 Heel HopsGrapevine forward/backKick ball change, kick step R/LMarch forward/back 2xChasse back ball change R/LTO triplet 2xRevise 021013


8 cts8 cts8 cts8 cts8 cts8 cts8 cts8 cts8 cts8 ctsChasse forward ball change,Chasse back ball chg4 NTO plies w/ R/L/R/L shoulder rollHeel toe heel R/LHip R/L/R hold, rvs2 Plies R, 2 Plies L8 Hip shakes2 Jazz SquaresSide kicks R/L/R/LJab single-single-double R/LStep out R plié hold, march L/R, rvs12Art of Teaching 1/9/12


• Thank customers as you end the last routine.• Play upbeat music to keep the energy high as customers leave thefacility.• Get off the stage and be approachable.• Meet new customers.– Close the sale.– Find out who signed up and who did not.– Write and mail postcards.• Thank class managers and babysitters.•Stay“ON” until all customers depart.• Evaluate class.11


<strong>Trainers</strong> – wrap this seminar up on a very positive and energetic note!With the knowledge they received today, they will be creating anincredible experience for their customers!There will be a learning curve in the next few months, but enjoy thejourney of growth as a <strong>Jazzercise</strong> educator, business person andperformer is thrilling!12


Time: 1 Hour2013 Let’s Do It Seminar Speaker Notes - see next page13


2013 Let’s Do It Seminar Speaker Notes (Trainer Manual Insert) Time: 1 HourNotes to Trainer• Review “how to read” choreography notes.• Teach three routines (listed below) and offer strength training technique tips. Additionally youwill teach movements included in other strength training routines (presented in the SetStructure Seminar).• Reinforce need to use both notes and DVD together when learning a routine. Don’t expecttrainees to completely memorize the routines in this seminar.Equipment Needed:• The trainer will present from a stage. Equipment needed: sound system, music for threeroutines, additional routines and choreography notes, and segments DVD.#1 ‐ Heart Skips A Beat/Glut requirement (teach standing version) – teach first with notes and showDVD after attempting the process with notes only (15 minutes)• Read through routine notes with trainees. Ask Trainees to “teach YOU” from the notes, howmovements are performed, number of counts and the technique tips. (Of course you will assistwhen help is needed.)• Perform movements to music (encourage listening to phrasing and words for movementchanges). Continue this process until all sections of the routine have been performed.• Now watch routine on segments DVD. Ask what the DVD provides in addition to the notes.Review technique and give feedback (including weight placement and tube).• Show floor version and correct movements. Options: Tube, ball, Lite.#2 ‐ Namaste/Abdominals (Standing Version) – (10 ‐ 12 minutes)• Watch and teach routine using the notes and DVD, Review technique and give feedback.• Show floor version. Options: ball, (no weights), Lite and chair.#3 ‐ Give You Up /Stretch (Standing version) – (10 ‐12 minutes)• Watch and teach routine using the notes and DVD, Review technique and give feedback.• Show floor version. Options include chair and ball. No weights on stretching routine. This routine islabeled Stretch or Stretch/Ascend/End – explain and show meaning of SAE.#4 ‐ Use remaining time to review movements included in additional strength training routines (aspresented in Set Structure Seminar).


Hopefully today we have identified some of your movement andpresentation strengths as well as movement challenges that will improvewith time and practice.Excellence is the goal, but we want you to applaud yourself today for allyou work AND we want you to be realistic…..you are where you shouldbe at this time.Today, I hope we have challenged you to continue to climb the learningcurve, learning even more skills that will be used when teaching a class.14


Good morning! The Business Seminar Day will begin with the Audio 101 DVD.We briefly touched on equipment yesterday and I want to give you a few moredetail regarding equipment. As you know, quality sound is vital to a every<strong>Jazzercise</strong> class!


Time: 2 Hours and 15 minutes (take break after quiz and then show Feel anFlow on segment DVD for 15 minutes)Notes to Trainer• Trainees will need the Trainee packet which includes handouts for BusinessSeminars.• Trainees will work with trainer to put a set together during this set.• Use the Routines Database when putting the set together at the end of theseminar.• The Set Structure Quiz MUST be used as the seminar wrap up. A break willfollow the quiz. If trainees are tired, you may take the break prior to the quiz.• Main Point• Define the terminology associated with set structure.• The purpose of set structure is a safe and effective workout.• Putting together a set requires thought and planning.Handouts• Perceived Exertion Chart• Set Structure Form (In Trainee Packet)• Set Structure Quiz (In Trainee Packet)• Class Performance Review Form (In Trainee Packet)• Print and take choreography notes for three routines from most recent set tocomplete set put together today.Other Materials• Calculator/Choreography Notes/Internet access to Routines Database


• What is <strong>Jazzercise</strong> Set Structure? It is the way we put our class together.• Why is it so important that all instructors follow the guidelines when puttinga class set together?– To make sure that a <strong>Jazzercise</strong> class is consistent worldwide– When all instructors follow the set structure guidelines, we: Maintain the quality of <strong>Jazzercise</strong>, and promote the integrity of<strong>Jazzercise</strong>• Regular Set Structure Guidelines will be covered today at the workshop.There are other formats such as body sculpting, Low Impact, etc. but wewill only discuss the regular format in depth today.


<strong>Jazzercise</strong> set structure follows the guidelines set forth by the American Collegeof Sports Medicine i (ACSM). The guidelines include:• Working large muscle groups continuously and rhythmically at an aerobiclevel…do we do that at <strong>Jazzercise</strong>? YES!• Perform frequently (3 - 5 times/week). Do we do that at <strong>Jazzercise</strong>? YES, ifenough classes are offered in a facility.• Work the heart at 64 - 94% of maximum HR. Do we do that at <strong>Jazzercise</strong>?YES!• EXERCISE:• EXAMPLE: If you were 20 years old, you would take 220-20 = 200 (200 ismax heart rate for 20 year old).• Next, ask trainees to get out a calculator to see what 64% of 200 is andwhat 94% of 200 is. (keep in mind these % numbers vary slightlydepending on the materials you read)• This means that a 20 year old (in general) needs to works somewherebetween 12-18 beats in 6 seconds.• Remember – not everyone will fit into the suggested range, it is just aguide. Many people have larger or smaller hearts or on medication whichimpact the heart rate.• The activity performed should be continuous and have a duration of 20 - 60minutes. Does this happen in a <strong>Jazzercise</strong> class? YES!• Include strength training at least 2 days per week, sufficient to condition themajor muscle groups. Does this happen in a <strong>Jazzercise</strong> class? YES, especiallywhen using the tubes/resistance bands, balls, weights. (All of these may beused in a regular class.)• Well-rounded and includes stretching exercises in every class.


Review choreography notes and abbreviations: (<strong>Trainers</strong>, if movement daywas day #1 of your workshop, you have already reviewed this informationduring Let’s Do It Seminar, so there is no need to get into detail about thechoreography notes and abbreviations.)• Routine Info• Movements• Technique and Safety Tips• Routine-Set (R-Set) Variations and Song Info• Alternative Movements• Abbreviations


• <strong>Trainers</strong> – no need to go into detail yet.• The first part of a class includes Warm-up and the Aerobic section• The second part of a class includes: Strength Training, Stretch, CoolDown


NOTE:• <strong>Trainers</strong> : Refer to Franchise Zone (under Teaching Class/SetStructure/Warm-up) and have trainee read the answer to the purpose andlabels for the Warm-Up segment• Write the O/I on the blank set structure sheet.• Write the total warm-up time on the left side of the set structure sheet


• <strong>Trainers</strong> : Discuss these points but do NOT actually build the setstructure yet.• Refer to Franchise Zone (under Teaching Class/Set Structure/Aerobic)and have trainee read the answer to the purpose and labels for theAerobic segment• Review Aerobic section of the Set Structure Guidelines on theFranchise Zone or on the handout found in the Trainee Workbook.• Aerobic Curve Progression• In general, the aerobic curve looks like this: LM, M, MH, H, H,MH, M, M, LM• On a white board, draw the curve in an inverted V and write theappropriate routine labels up the curve and down the curve on thewhite board or flip chart. Explain BCO placement.• Discuss options to the aerobic curve as you review the AerobicCurve Progression Chart.• QUIZ THE TRAINEES VERBALLY ABOUT THE AEROBICPROGRESSION AND BASIC GUIDELINES. Are theyunderstanding the information?


<strong>Trainers</strong> – Download the most current/approved workshop seminar set fromthe Trainer Link. MAKE A COPY FOR EACH TRAINEE.The routine DVD distributed at workshop, must match the set you puttogether in this seminar. International trainers: the new instructors will be sentthe most current DVD immediately following the workshop, so you are able touse R4 (workshop set) and/or the most current set to create a class set at theworkshop.You will distribute the pre planned set at the end of the seminar. You will NOTtell the trainees the set is already planned. This presentation should be anexercise in the discovery of putting a set together. You will lead the seminarwith suggestions and questions until the legal set with good feel and flow iscreated as per the most recent set on the Trainer link.Once created, assist the group with adding time. As a group, have them cleartheir calculators. Read out loud each number to enter into their calculator.Start by adding seconds only. Convert total seconds to minutes and seconds.Sometimes it helps to show a quick cheat sheet for non-math people p (i.e. 60 =1 min, 120 = 2 min, 180 = 3 min, 240 = 4 min, 300 = 5 min). Once secondsare divided into minutes and seconds, clear calculators and add minutestogether. Once the group determines the correct total time, write it on the leftside of the sheet.


Perceived Exertion Chart- required to post in every class- required to reference during aerobic sectionRemind trainees where to place a BCO MH, M and LM routine if this has notbeen discussed or does not seem clear to trainees.Music changes should flow from one routine to the next in the aerobic section,so we do cut unnecessary time from end of aerobic routines. (<strong>Trainers</strong> - wewill show this later during the Franchise Zone and Business Center Seminar).


<strong>Trainers</strong> go to the Franchise zone for purpose – Teaching classes/setstructure/then each segment listed below.Purpose of Strength Training Segment – trainers go to the Franchise ZonePurpose of Stretching SegmentPurpose of Cool Down Segment


<strong>Trainers</strong>: Refrain from giving the required routines until a later slide. Thepurpose of this slide is to simply explain that there are labels such as meetsrequirements, optional, etc.Meets requirement – refer to the choreography notes in trainee workbook.Show and explain where it says Heart Skips A Beat meets the glutealrequirement. Show where it says Namaste meets abdominal requirements.Optional - Explain that if notes don’t say “meets requirement”, then theroutine does not tax a particular muscle group in all versions. We can use anoptional routine only as a 4 th strength routine. Again, optional labels do NOTmeet (one of the three) requirements.Versions – tube, weights, ball, etc. - Look in right corner of notes for versionsTransitions – transitions are: ascending, descending. Look in right corner ofnotes for versionsStretch – entire routine is stretch. Look at notes to see if it includestransitions. Have to place in the set and perform what notes and DVD say asper the label. Look at notes to I Won’t Give You Up.Cool Down – must end class with a routine that includes an E in the label.SAE - to get off the floor and end class/SE to end class when alreadystanding/Combo means includes strength training, typically y with equipment


•Standing/Floor (descend to the floor at some point duringthe strength training section and ascend prior to or duringthe final routine)•If going to the floor, you must use a routine that has adescending version, can’t just sit down at the end of aroutine. The same rules apply to ascend or stand up.•All Standing (remain standing from the warm-up to thelast routine)If teaching the standing/floor option, you must teachone complete routine on the floor and it must be astrength routine rather than a stretch routine.


Must have minimum (3) strength training routines: (1) Gluteal, (1) Abdominal,(1) Upper TorsoCan have maximum (4) strength training routines( What a “gift” you can giveyour customers by adding another strength routine!)• This “gift” does not include stretch or a cool down routine• This “gift” 4 th routine can be labeled optional or meets requirement• If you repeat a muscle group, use a different movement to do so.Example – if you do an overhead tricep press and want to tax thetriceps even more during the 4 th routine, do tricep push ups on the floor.No more than two consecutive routines without equipment. Example: If you domagic standing and then Put it in a love song, the next routine must haveweights!


<strong>Trainers</strong> – rather than reading the stretch rules, make itas simple as possible. Tell trainees they WILL stretch inclass (as per the ACSM guidelines). When using achoreographed (stretch) routine to do so, here are therules:1.When stretching in an all standing class, the stretch canbe taught anywhere in the strength section (make sure itflows musically).2.When stretching in a class that descends to the floor,you can either do the stretch routine while still standing inST section OR right after you descend OR prior toascending OR as your last routine if the notes tell you it isokay to do so.3.Avoid two entire routines that stretch the entire time inone class (stretch AND ending).


Every class must end with a routine label which includes an “E”(which means ending…. such as SAE or SE ).If the routine includes an “E” then it meets the stretchingrequirement.Option to teach a choreographed stretch in addition to an “E”routine if the ”E” routine includes strength training


• <strong>Trainers</strong> – Fill in the Strength/Stretch/Cool Down portion of the class on theset structure workshop as follows:• Write three required strength routines• Add required cool down “E” routine• Add additional strength routine• Add choreographed stretch routine• Refer to rules on Set Structure pages in the Trainee Manual to review.• Verbally quiz trainees by moving routines to different locations in the set todetermine if they understand these rules.• Use same group process to total time as described in aerobic segment.Record total time of strength training, stretching and cool down on the left sideof the set structure sheet and circle.


1. Total all segments of the class. Have everyone get out the calculator,have them add up all seconds only and then convert into minutes.Same for minutes only.2. Did you get the same class time as the other new instructors? If not,ask for help.3. Write the total class time at the bottom of the worksheet.4. Do you need to make changes to get the class time to 55-60 minutes?Exercise – Refer to the <strong>Jazzercise</strong> class structure (under TeachingClasses/Class Structures) page in the Franchise Zone for classtime requirement, equipment used, and rules.


Ask yourself if….• Trainer – give specific oldie rules and current rule as per Franchise Zone(Teaching Classes/Class Structure/Additional Requirements) or in TraineeManual• music is current - defined as the current set and past 2 sets. 6 routinesmust be current (4 aerobic & 2 strength)• Use of Oldies - Instructors may use three routines that are over 5years. Only one of these three routines may be older than 10 years.<strong>Trainers</strong> – move through the remaining information fairly quickly asthe Feel and Flow DVD will touch on most of these topics.• there is enough diversity of music in each class• you have considered the style and feel of the music• there are a variety of movements in your set• Movement Checklist (teaching classes/art of teaching) a referencefor various movements and movement patterns• your routines belong on the front or backside of the curve• the music & movements build class up and bring it down. Discuss flow ofclass.• your total class time meets the requirements.


<strong>Trainers</strong> – review this information only – will see this later on FranchiseZone - Teaching Classes/Purchasing Music to access:ITunes – most of the music for domestic instructors can be found on iTunes.Independent labels – Some of the songs in each choreography set are fromindependent artists and labels that create custom cuts for <strong>Jazzercise</strong>. The linkto these labels and the link to <strong>Jazzercise</strong> music on iTunes are provided toinstructors. teaching class/musicSoundburst – While downloading songs or purchasing CDs, this in anoptional distributer. and reliable resource for purchasing music.Blank Audio Files – 5 and 10 seconds of blank audio can be downloaded(under Teaching Class/Purchasing Music). We typically insert 10-20seconds prior to picking up equipment. Explain why this adds to the flow of aclass.International instructors can access music from soundburstaudio.comand/or playlist within select countries. Talk to your district manager foradditional suggestions.


• The purpose of set structure is to provide a safe and effective workout.• Putting together a set is an important process that requires thought andplanning.• Distribute the set structure sheet from the routine database and found onthe Trainer LinkSpend 10 minutes and go on-line to show trainees the routinesdatabase. Show just 1 or 2 examples of how to add routines to createa set.(5-7 minutes max) Explain that you will go through this in moredetail during the Business Center and Franchise Zone presentation.


Time: 15 minutesPurpose: To make sure everyone understands the set structurerules.Handout: Set structure quizEXERCISE: Give instructors time to complete the Set Structure quizand then quickly review answers.•Have the group work in pairs to answer all questions on paper. Oncecompleted, the trainer will read the question and ask each individual toanswer the questions as you go around the table. Watch carefully…ifsomeone is not answering questions, perhaps they do not understand therules.


Set Structure QuizRevised 12/1/11General1. True/False - A <strong>Jazzercise</strong> franchisee maintains the integrity and consistency of <strong>Jazzercise</strong> classesworldwide by following ALL class set structure rules.2. True/False - Requirements for a <strong>Jazzercise</strong> class include a stage, microphone, first aid kit, incidentreport, and perceived exertion chart.3. The _______________ ________________ ________________ is a required tool for monitoringintensity and must be visible and used in every <strong>Jazzercise</strong> class.4. True/False - There is a dotted line on the aerobic curve of the Perceived Exertion Chart. This lineascends more quickly on the front side of the curve than it descends on the backside of the curve.5. The most updated class structure rules are found under (FZ main heading) ____________________________ on the Franchise Zone.6. “Current” routines are defined as the most recent R-set distributed to instructors, plus the previous_____ routine sets.7. True/False - There is a rule regarding the number of “older” routines that may be taught in a<strong>Jazzercise</strong> class.Warm-up and Aerobic Segments8. The minimum requirement for the aerobic section of a regular <strong>Jazzercise</strong> class is _____ minutes.9. True/False - The maximum number of routines in the aerobic section of a regular format <strong>Jazzercise</strong>class is ten.10. ___ (number) CURRENT routines are required in a regular <strong>Jazzercise</strong> class set during the warm-upand aerobic segments.11. True/False – You may use only one M routine on the front side of the curve.12. The maximum combined time for MH and H routines in a regular <strong>Jazzercise</strong> class is _____ minutes.13. The maximum time for H routines in a regular class is ____ minutes.14. True/False – The minimum required number of MH and H routines combined is three.15. You are limited to ____ (number) "Backside of curve ONLY" (aka BCO) routine for each label per set.16. True/False – The "Backside of curve ONLY" (aka BCO) routine must be used as the last routine ofthat label down the curve. For example, the BCO routine is correctly placed in this set:LM, M, MH, H, H, MH, M, M(BCO), LM.17. True/False - It is acceptable, in a regular <strong>Jazzercise</strong> class format, to go from a medium aerobicroutine to a standing leg routine.Set Structure Quiz Revised 12/10/11


18. We are working ___________ _________ to ______________ _________ during the L and LMroutines.19. We are working _______________ ________ to __________during the M, MH and H routines.20. Show both the regular and ______ _________ versions during the aerobic segment to meet theneeds of your customers.21. True/False - Instructors may stop between aerobic routines to give movement technique tips.22. An aerobic routine may also be referred to as a __________ routine.Strength Training Segment23. You must do a strength training routine for the following muscle groups during a regular <strong>Jazzercise</strong>class: ______________ _______________ ________________24. ___ (number) CURRENT routines are required in a regular <strong>Jazzercise</strong> class set during the strengthtraining and cool-down segments.25. Maximum number of strength training routines is ______(number). This number does not include theending routine or a choreographed stretch.26. If a 4th additional strength training routine is used, it may or may not work the same muscle or musclegroup previously worked. If it does work the same muscle group, use a ________________________ to do so.27. True/False – When using a 4 th additional strength routine, the routine must be labeled as “Optional”(OPT).28. True/False - Instructors have the option to use weights, tubes, and stability balls in a regular<strong>Jazzercise</strong> class.29. True/False - You may descend to the floor, then immediately stand up to do a standing leg routine.30. True/False - At least two strength-training routines are required on the floor if you descend in aregular <strong>Jazzercise</strong> class.Stretching and Cool-Down Segments31. True/False – An ending routine (SAE, SAE combo, SE, SE combo) meets the stretching requirement.32. True/False – You are required to do a choreographed stretch to meet the stretching requirement.33. True/False - A choreographed stretch routine for the floor should be placed as follows: 1)immediately after a descending routine or 2) immediately prior to an ascending routine.34. True/False - Choreographed stretch routines may be placed anywhere within the strength trainingsegment of an all-standing <strong>Jazzercise</strong> class.35. True/False – You can use a choreographed stretch routine and an all stretch ending routine (SAE orSE) in the same set.36. True/False – It is acceptable to stop the music and stretch anytime during the strength trainingsegment.Set Structure Quiz Revised 12/10/11


General1. True2. True3. Perceived Exertion Chart4. True5. Teaching Classes6. Two7. TrueWarm-up and Aerobic Segments8. 25 minutes9. False (9 routines is the max)10. Four11. True12. 16 minutes13. 12 minutes14. False (minimum of 4 required)15. One16. True17. False18. Fairly Light/Somewhat Hard19. Somewhat Hard/Hard20. Low impact21. False22. CardioSet Structure Quiz AnswersStrength Training Segment23. Gluteals/Abdominals/Upper Torso (in any order)24. Two25. Four26. Different movement27. False (can be labeled MU, MA, MG, or OPT)28. True29. False30. False (1 is the actual requirement)Stretching and Cool-Down Segments31. True32. False33. True34. True35. False36. FalseSet Structure Quiz Revised 12/10/11


The break can be taken prior to the set structure quiz if the group is restlessand/or need to use the restroom.Give everyone the exact time to return and begin the next seminar (a tenminute break is appropriate).


Purpose: The new instructors should understand all of the guidelines from theset structure seminar and quiz. Now we drive home the feel and flow conceptwith Shanna as the presenter.


Time: 30 minuteOther Materials• Incident Report• PA Form• Workout Guide• PEC (also listed in the Workout Guide)


• “A facility must offer each adult member a pre-activity screening that isappropriate to the physical activities to be performed by the member.”• Not adhering to industry standards can result in legal judgment in favor ofthe customer.26


Injuries may occur because customers have pre-existing conditions.This can impair their ability to take class safely. Therefore, all customersmust complete a health screening PA form before attending class.Review the customer’s PA form prior to his/her participation in class.• Exercise common sense in evaluating a customer’s readiness.•High risk customers should be encouraged to watch before joining.• If a customer has written permission from a physician, they may be allowedto participate.• Instructors may request written permission from a doctor before a customeris allowed to participate.Every customer must update this form once a year!• JFAS will automatically identify customers needed to update the PA form. Ifyou use the Jazz Inc. provided client cards to track this, the PA is on thefront. Start passing them out to current customers in November to fill out forthe following year.• The PA form is an excellent tool to get to know customers and learn abouttheir special needs.• Owners should keep these forms for two years.A PA form is given to every instructor. To order more call 1-800-FIT-IS-IT.27


• Give each new customer a Workout Guide - required• Briefly explain the Perceived Exertion Chart that is shown inside theWorkout Guide.• Basic Movements videos under Learn the Moves on the website homepage– encourage new customers to visit the website.• Encourage customers to ask questions before and after class. Instructorsshould make themselves available to customers prior to and after class.28


Questions to ask a customer who informs you of a problem.1. Does your doctor know you are taking <strong>Jazzercise</strong>?• If NO – give literature and offer to answer any questions the doctormight have.• If YES – Ask if there are any guidelines or warnings given by theirdoctor.2. If the customer mentions a pre-existing existing condition such as “bad knees”,ask what specific movements cause discomfort.Then (while standing with customer by the registration desk), show afew movements that could cause irritation. Next, showalternative movements. Example – if the instructor on the stage isdoing a chasse side to side, you show a step together stepwhile facing front.29


• EXAMPLES – FLOOR DRY AND CLEAN - Tune into the class environment.• Customers should wear proper footwear – avoid running shoes. Cross Training shoe is designed tohandle lateral movements.• Be aware of the customers.• Encourage layered clothing (don’t want them to over heat).• Drink lots of water prior to, during, and after class (stay hydrated).• Ear plugs (not cotton) can provide 20 dB of protection. Welcome to keep these on hand forthose who have ear pain from music.• Provide enough room for each customer to move comfortably (about 35-3636 square feet perperson)• Instructor cueing can impact customer safety. Example - Dancing on Carpet? Pick up yourfeet when pivoting!• Have required emergency supplies. (Franchise Zone/Managing Classes/Safety/Injuries in class):Instructors should be prepared for any unusual situations. QCs will check for First Aid Kit, Ice Pack,Incident Report when evaluating.30


1. Keep class going if possible.• In another instructor is in class, have that instructor take overteaching.• If serious situation, take a break to give the necessary aid to theinjured person.• Encourage the class to keep moving, particularly if the incidentoccurs during the aerobic segment.2. Aid and evaluate injured person.• Offer ice pack- Apply ASAP. Use for 10-20 minute intervals.• Activate EMS if needed.3. Complete Incident Report ASAP.• Master is on the Franchise Zone/Managing yourClasses/Safety/Injuries in Class).• Teaching Instructor completes report (not class manager) ASAP.Be very thorough, get witnesses and document what was saidon the back of the report.• Send copies to those listed on the form.• Owners keep this form for two years.4. DO NOT give medical advice. Refer customer to a doctor.5. Refer to Emergency card.31


• Instructor’s Voice• Use microphone properly – Keep microphone in front of mouth.• Hydrate with water prior to class. If drinking water during class,avoid breaking the flow of class to do so.• Instructor’s Hearing• Check the balance on sound system in your facility. If possible,secure a monitor for the stage so you can hear yourself.•Eat Well• Eat a healthy, well balanced diet.•Rest• Listen to your body and teach the number of classes that feelsgood to you. As a sub, the number of classes you teach weeklymight vary.One 24-hour break weekly is ideal.• Lack of sleep can reduce alertness and slow reaction time, andincrease injury.32


• The teaching instructor completes an incident report found on theFranchise Zone.• Customers must complete a participation authorization form prior toclass.• What measures can be taken to prevent injury? You can clear thefloor space (weights, etc.). Safety tips in the cueing. Ear plugs, makesure there is enough room in the room.33


• <strong>Trainers</strong> – make sure everyone understands the importance of thisinformation. We have said this several times.34


Time: 30-40 Minutes (including DVD)Notes to Trainer• This DVD is shown prior to the Corporate Connections seminar.Main Point• The DVD is narrated by Judi, covering the “roots” of <strong>Jazzercise</strong> through the eventsthat are happening at <strong>Jazzercise</strong> today. We grow and we change, but we always havefun!!


Time: 30-40 Minutes (including DVD)Notes to Trainer• This presentation should follow the <strong>Jazzercise</strong> – Yesterday & Today DVD.• Post Workshop Plan of Action “to do” list is in the Trainee Packet, but traineesmay still want to take notes on the paper provided, in the manuals or use theirhighlighters.Main Point• Share Corporate Goals• Identify their short-term and long-term goals• Introduce them to the resources availableHandouts• New Instructor Plan• <strong>Jazzercise</strong> Slang• Calendar of Important Dates• Other Materials• Pencils, pens, highlighters


You are part of a bigger picture.Franchisees - are such an important part of the big picture. You take theproduct provided by the corporate office and make it pop from the stage.You provide a fun and effective class to our customers and keep the wheelturning!District managers are your first contact point whenever you have a problemor need some advice.•If the district manger cannot answer your question, he/she will find out whocan.•District managers are field employees of <strong>Jazzercise</strong>, Inc. Each districtmanager has geographical territories to develop and grow.•They mentor current franchisees, coordinate the recruitment of newinstructors, assist instructors starting new classes, generate publicity,coordinate advertising and evaluations and oversee businessconferences/meetings.•Corporate office: Judi is the CEO & Founder, Shanna is the president of<strong>Jazzercise</strong>. The officers, directors and managers of the company strive toprovide vision for the company and provide excellent customer service to all!


<strong>Trainers</strong> – make this message “pop” from the page. You can read it out loudto the trainees or ask someone in the room to read the <strong>Jazzercise</strong>, Inc.Philosophy out loud.


As a way to deliver on our philosophy, we have created 3 primary goals. Tohave:• More Instructors teaching• More Classes to• More Customers<strong>Trainers</strong>: Explain this slide in further detail. Example – In order to get morecustomers, a facility most offer more classes which then requires moreinstructors teaching those classes. More of all three will generate morecustomers and more income for the class owner and for the associatesbeing paid a % of the income. (FYI, <strong>Trainers</strong> – you must support the %payment to associates).


<strong>Trainers</strong>:• Short Term Goals: Passing the audition was certainly the short term goaluntil this weekend. Now, what are your goals regarding where will youteach or how many classes you will teach per week.• Long Term Goal: If you could do anything with your <strong>Jazzercise</strong> Franchise,what would it be? Start classes in a new community, open a center, be agreat role model to others, etc.• EXERCISE: Ask each trainee to tell the group their short-term and longterm<strong>Jazzercise</strong> goals! (no more than one minute per trainee – or shorterwith a large workshop.)• How to Align your goals with the <strong>Jazzercise</strong>, Inc. goals – The trainerwill now lead a brief discussion to pair the answers given in the exercisewith the corporate goals of more, more, more. Working together will createsuccess for all!• Utilize all <strong>Jazzercise</strong> resources to achieve your goals! We will continueto discuss these resources throughout the workshop.• Achieve your goals and the <strong>Jazzercise</strong> corporate goal by opening newclasses whenever possible. When you do so, make sure to complete aclass proposal p found on the JCLS.• EXERCISE : Remove the New Instructor Plan from the Trainee Workbook.Complete the short-term and long-term goals section of the New InstructorPlan and keep this form on the table to complete in an upcoming seminar.


District Manager – first point of contact<strong>Jazzercise</strong> Inc. Resources:• Franchisee and Customer Support – (assist instructors with monthlyreporting, bills, CPR renewal, trouble logging in, <strong>Jazzercise</strong> classlocator)• EFT (Electronic Funds Transfers)• JFAS (the <strong>Jazzercise</strong> Franchise Assistant Software which is thecomputer software for instructors)• Marketing/Media Relations/Public Relations (advertisements, radio ads,cross promotions, press opportunities, syndicated columns, etc.• <strong>Jazzercise</strong> Apparel – merchandise orders, event registration, franchisebusiness and promotional items


<strong>Trainers</strong>: Be prepared to give the date and location of the next districtmeeting at the end of this slideYou will receive several regular communications either from your DM ordirectly from <strong>Jazzercise</strong>, Inc.These include:• Choreography Notes/Routine DVD• Your District Hotline (Found on the Franchise Zone)• District meetings for instructors are held twice annually. (required to attendat least one meeting per year) Smaller instructor meetings may also beorganized by the district manager to focus on specific issues. Be on timeand prepared to conduct business at the meetings. Failure to attendmeetings means missing important information that would help yourbusiness grow and succeed. <strong>Trainers</strong> - give trainees the date andlocation of the upcoming district meeting.• Other Communication – various forms of communication will occurthroughout the year as mentioned on the slide.


The second piece to achieving your goals is understanding your franchise.You signed and returned one copy of the Franchise Agreement prior toworkshop.• This is the legal binding document.– Document specifies:– Indicates whether you are a sub or regular instructor (blue secondpage)– Addendums (Juniors or Lite ,etc.)– State/territory where franchise is valid.– Instructor number (Written on the front page of franchise agreement.)• File the franchise agreement in your office and refer to it when necessary.– Any changes need DM approval.


Know and understand the terms and conditions you agreed to abide by whensigning the Franchise Agreement.ALL INSTRUCTORS:• Pay Insurance by November 1st of each year/ CPR must be current/musthave Internet access. $250.00 deductible per incident• You must pass your yearly evaluation.• Attend all district meetings.• Class owners (and any instructor generating class income) must pay CFFthrough the Business Center (Enter MIR) by the 5th of each month.• Sub/associates must file a report through the Business Center each monthby the 5th of the month. Report even if no classes were taught. Subs mustalso sub a minimum of 4-8 classes monthly.• Annual sub fee is paid through the Business Center (Pay My Bills) is due byNovember 1st of each year.• Late fees occur if any payment or report is submitted after the required date(example - a $25.00 late fee is charged to subs and associates for nonreporting of classes taught each month).CAUTION: Termination of your franchise agreement will occur if you donot abide by the terms of the agreement.


<strong>Trainers</strong>: Refer to evaluation form in the Trainee Workbook.Briefly review the 5 areas of an evaluation: Instructional Technique,Movement Technique, Intensity, Presentation& Performance, Set Structure.Avoid overwhelming the trainees with “evaluation” information. Keep it lightand communicate how impressive it is that our company puts so muchemphasis (time and budget) to assist instructors in the field!• New instructors (only) will be notified prior to 1 st evaluation.• Routine Set put together will be considered “current” for 60 days. Followingworkshop, your goal is to be current as soon as possible.• Ideally evaluated 60 days following workshop by a Quality Coordinator orDistrict Manager.


• Corporate goal and YOUR goal = More Instructors – More Classes – MoreCustomers. We all strive for a “fiscally fit” company by providing moreclasses to more people so they can be physically fit!• Your District Manager is your first point of contact for any questions.• Use your <strong>Jazzercise</strong> resources to achieve your goals.


Time :45 -50 minutes<strong>Trainers</strong>: Be prepared to show the Evolution of <strong>Jazzercise</strong> Business DVD atthe end of this seminarMain Point•Familiarize instructors with the key area in the Home Page, Franchise Zone,Business Center and I -Tunes (show how to add slugs, delete dead time at end ofaerobic routines, etc.)•Highlight monthly reporting/ how to report and entering information to pay bills.•The goal if for the instructors to become familiar with those areas that they willneed to access immediately.Handouts•Business Center Password instructions


This is how <strong>Jazzercise</strong>.com is “layered”.Layer #1 – <strong>Jazzercise</strong>.com home page = The home page which includes information for customers, potentialtrainees, etc. – cannot get past this layer unless you are an instructor and use a password.Layer #2 – Franchise Zone = This is the “how to” layer - explains how to put together a class set, how to runyour business, how to pay your bills, etc.Layer #3 - Business Center = The interactive layer where instructors actually “do” the activity (such as paytheir bills) rather than learn “how to” pay their bills.Note to <strong>Trainers</strong>: Prepare for upcoming slides to obtain access to sub information (instructor #: 15321password: Dancer2!)


Note to <strong>Trainers</strong> (spend 1-2 minutes on this slide)• Show trainees where this information is located in the trainee workbook.• Tell new instructors they will receive their instructor # and temporarypassword via 2 emails from jes@jazzercise.com very soon (once the trainerinputs the pass/fail information online in the trainer link.)• New instructors can get 20% discount on <strong>Jazzercise</strong> apparel when orderingthru the Franchise Zone.It is recommended that you check the Franchise Zone at least once a week forany important notices or information.


45 Minutes to review the information below. <strong>Trainers</strong> – practice this seminar at homeusing the projector so your move quickly and smoothly through this presentation.Home Page: (5 minutes)-What would customers would find interesting..basic moves, apparel, events, Facebook& twitter.- What would potential instructors find interesting? Workshop dates and applicationforms.- What would instructors find helpful? 1) JCLS class search if looking up the location ofa class you have been asked to teach. 2)Ad templates in media center. Password in jazzlogosFranchise Zone: (15 minutes) – How to section•About your Franchise – types of franchise, change in franchise/franchise requirements(don’t’ read this, just show where it is located).• Your <strong>Jazzercise</strong> Income – Information regarding Franchise reporting (show sub reportlater), pay my bills, CFF, President’s club•Incident Report – Managing classes/safety/incident report!!•Recruiting New instructors – show the new instructor survey they will completefollowing workshop( see mentoring new instructor for survey)•Teaching Classes – show “where to look” if teaching an alternative class format.Briefly show art of teaching and quality corner.•Managing Your classes and Facility (keep it general and an overview)


•Setup Business Center Password•When returning home, take some time to click around the Franchise Zone,Business and Routines database.


Time: 7 minutesMain PointDiscussion Topic:Kelly Sweeney walks us through the evolution of the “Business of <strong>Jazzercise</strong>”for the past 40 plus years. One thing is certain, we will continue to change inevery aspect of our business. But, we will always remain FUN!


Time: 45 MinutesMain PointProvide a high level understanding of Return on Investment and Profit.Emphasize that their choices will dictate their success.Highlight Income Opportunity areas.HandoutsROI and Profit Worksheet - take these out of the workbookDiscussion Topic:Visit with the district manager prior to the workshop in order to have basicknowledge of the market potential within the district.There may be communities that are “perceived” by a new instructor to be“saturated” with instructors and number of classes, but in fact there is still agreat deal of potential.


In the short-term you want to determine how long it is going to take to makeup for what you’ve spent to date. Better known as a a return on yourinvestment.EXERCISE: RETURN ON YOUR INVESTMENT – trainers must complete thishandout with all trainees.In the long-term, you want to think about how much profit you’d like tomake.Start with the end in mind and work backward to get yourself there.It may require that you teach more classes or take advantage of otherincome opportunities provided by <strong>Jazzercise</strong>…..which we’ll talk aboutin a few minutes.


• In your Trainee Packet you will find a worksheet that will take you throughdetermining your Return on Investment.• EXERCISE: <strong>Trainers</strong>, walk them thru this line by line. You will discusshow much $ to spend on a microphone, etc.• Here is an example of how to make that calculation:1. You want to take your Total Initial Investment, which includes all thecosts related to your Workshop and any costs associated with gettingstarted as a new instructor (equipment, clothes, shoes, etc.).2. Then you want to estimate your total weekly revenue. To do this, youneed to estimate the number of times per week you plan to teach ANDthe fee that you receive for each class.3. Then you simply divide your Total Initial Investment by yourAnticipated Weekly Income to determine the number of weeks it willtake for you to make back your Initial Investment.• The only way to change the number of weeks for your Return onInvestment is to change the number of classes per week you teach ornegotiate a different fee per classEXERCISE L t’ i kl d th d t ll hEXERCISE: Let’s quickly go around the room and tell me how manytimes a week you are planning to teach. Take the next couple ofminutes to complete the ROI worksheet. <strong>Trainers</strong> remember not togive a standard fee in the district – stick with 20% of gross formula.However, for teaching purposed you may use $10.00 as a nice roundfigure to use in the example.


• <strong>Trainers</strong> - Trainee Workshop Packet (associate and class owner profithandout). Complete these forms after reviewing this slide.• Ask trainees to look in the Trainee book for the Return on Investmentworksheet. This worksheet will help you determine your Profit for the year.• Here is a very simplified example for determining profit.– You will calculate your estimated yearly income by taking the numberof classes you teach per week multiplied by your fee per classmultiplied by 52 weeks.• Again, the only way to change your profit is to change the number of classesper week you teach or negotiate a different fee per class.Begin to think about how your expenses and revenue impact yourReturn on Investment and long-term profit.


TRAINERS: Sub Associates need to realize the more parametersthey put on their ability to teach a class the less they will be hired.1. Read the information on the slide and then ask the question - who isgoing to get more calls and who is going to get hired more often?2. The eanswer is sSuse Susie. Ask - why ySuse Susie?3. Go around to each trainee and ask their plans to teach and availability.After going around the room to find out trainees teachingschedules, the trainers need to be frank with anyone who may besetting themselves up to fail with parameters that will limit theirdays, times, locations to teach greatly. Be extremely upfront and honestwith your answers so trainees walk away with a clear path of how tobe successful and understand that THEIR choices make a difference.Trainees who limit their teaching ability will be hired less often,sometimes leading to frustration that eventually causes them to quit.We want you to be successful and accountable for your<strong>Jazzercise</strong> path.4. Make yourself as available as possible, especially at the beginning, andyou will work consistently. The more locations, classes, and different formatsyou teach will give experience that is priceless and will make you a desiredinstructor!


• Be realistic in setting your profit goals.• As a substitute or associate your revenue opportunity can be less than aClass Owner or Center Owner.• One exception to that can be incorporating Junior <strong>Jazzercise</strong> or PersonalTouch.• Generally speaking however, you have a greater opportunity for revenue asyou move down this path.• VERY briefly discuss President’s s Club – (Current President's s Club rebatelevels are based on CFF). This is a voluntary program and <strong>Jazzercise</strong>, Inc.may elect to not give rebates in any calendar year or to discontinue thisprogram at any time. Take advantage of the opportunity by opening classestoday!


There are a lot of opportunities available to help you (thesub/associate) achieve your revenue and profit goals.• Teach more classes– Advertise services to local instructors– Short-term classes– Short-term classes include corporate classes or classes atschools that last no longer than 3 months.– Junior <strong>Jazzercise</strong> or Personal Touch 10% CFF and remain on substitute status– Become a Class Owner!


• Send out an e-mail or postcard to all class owners letting them know youravailability.– When you first start.– Prior to Holidays– Before Summer• Convenience is Key!– Just as we discussed earlier, making yourself available will obviouslyhave a big impact on the number of classes you end up teaching.– When you attend other classes, instructors will very often ask YOU tosub their class next time they need a substitute.


• Determine your short-term and long-term profit goals.– Variety of income opportunities available– Figure out what you want and make your choices accordingly.– You are your own boss (how great is this!!!)• Be in charge of your destiny!


Time: 30 MinutesMain Point• There are many resources and income opportunities to help youachieve your goals.• Your DM is here to help.• Contact him/her with any questions or concerns.• Be in Charge of your Destiny…the Choice is Yours!Handouts• New Instructor Plan• Post Workshop Plan of Action (To Do) for Subs/Associates• Substitute/Associate Expectations


<strong>Trainers</strong>: Ask trainees to complete the New Instructor Plan (theystarted to complete this during Corporate Connection)(<strong>Trainers</strong> – keep the energy upbeat during theseactivities…trainers can make everything fun, right?!)Remind new instructors…..no answer written on the Plan is awrong answer. Some trainees get very stressed if they don’tknow what to write on the form, so let them know that is“okay” and they are welcome to visit with the manager at alater point. Just complete as much of the information as feelscomfortable.– Review the “To Do” List with Sub/Associate InstructorsPay particular attention to the order of events to teach thefirst class.Review the steps that need to be taken in the next twoweeks.– Review the Substitute/Associate Expectations Outline.


• Note to <strong>Trainers</strong>:• There are many resources and income opportunities to help you achieveyour goals.• Your DM is here to help. Contact him/her with any questions or concerns.• Be in charge of your destiny……the choice is yours. Make the most of thisFranchise opportunity!!•Now, let’s schedule our post workshop conference call to “check in”regarding follow-up with you regarding some very important “class only”topics. (<strong>Trainers</strong> – set a date and time for the call approximately five weeksfollowing the workshop.)• Show the final segment of the trainer DVD. (Prepare now as they watchthe DVD.• <strong>Trainers</strong> prepare for the final slide……Upbeat/current music, gift toteor microphone belt and perhaps take a picture of everyone as youplan to create an energetic ending to this workshop!)


•Play upbeat music distribute gift take aPlay upbeat music, distribute gift, take apicture and have FUN!


Time: 10 MinutesNotes to Trainer• Briefly discuss the various options for Center Owners and Non-Center• Owners and direct each to the appropriate resource for more information.• Reiterate the 3 <strong>Jazzercise</strong> Goals (More, More, More) and how it relates toClass Owners.Main Point• Consider that more than 60% of customers will be coming from a 5 mileradius around facility.• Generally don’t travel more than 12 minutes.• Carefully weigh the balance between visibility and rent.• Center Owners - Review Center Owner’s Guide• Non-Center Owner1


• Trainer, this is just an overview slide. You will go more into detailregarding centers vs. not-centers with the next slide.• Visit briefly with the trainee about possible facilities they might beconsidering so that you can address their situation while presenting thisinformation .2


• <strong>Trainers</strong> review the various facilities we use for <strong>Jazzercise</strong> classes.Highlight benefits of each type of facility.• Centers – Center Owner’s Guide available from district manager.Great to use the center 24 hours a day 7 days a week!• Non-Center– Discuss where <strong>Jazzercise</strong> typically holds classes– Churches, Parks and Rec. etc.– ConsiderSome provide free advertising and areavailable for special activities, rental feepercentage or flat hourly fee, classcancellations due to other activities• Other Considerations for all facilities– Parking, Location, Sound (next to otherbusinesses)3


• Trainee should be aware of the Target Market.– On average customers reside 5 miles or less from the<strong>Jazzercise</strong> facility and won’t travel more than 12 minutes.• Review the demographics of the surrounding area. Google –demographics of “name of town” to determine your market.• <strong>Trainers</strong> got Franchise Zone – Managing your classes (reviewfacilities/childcare/safety).4


• Center vs. Non-Center.• Consider the customers:– How far will they travel– Demographics of your community• Weigh the balance between good visibility and good rent. we aretypically a destination business and our customers will find us.However, the better the location the more rent and yet great visibility.• Utilize your resources:- Latest information on the Franchise Zone- District Manager about possible facilities. Center Owners Guideavailable from district manager.5


• We mentioned before that <strong>Jazzercise</strong> Inc. had 3 goals:– More Instructors teaching– More classes to– More customers• This is not only the only way for <strong>Jazzercise</strong> Inc. to grow, it is the only wayyou, as a franchise, can grow.• We are going to discuss each of these areas and explain what you can do toachieve these goals.6


Time: 15 MinutesNotes to Trainer• Explain the importance of recruiting.• Walk through the formula for determining how many instructors they willneed.Main Point• To truly grow your business you will need MORE instructors.• Use the 1 to 3 ratio to determine the number of instructors you need.• Talk about Movement Screening to 5 times as many people as you needinstructors.7


• Why Recruit?Each year, approximately 10% of current franchisees resign for variousreasons. In order to ensure the longevity and growth of every<strong>Jazzercise</strong> franchise, recruiting new franchisees is essential. Additional<strong>Jazzercise</strong> franchisees can assist current instructors in the followingsituations:•1) Vacation• 2) Illness• 3) You can teach fewer classes• 4) Spending more time managing the business and less time teaching• 5)Adding class times, which adds convenience for customers• 6) Making potential buyers available if franchisees are interested inselling their classes• Choosing a Candidate• 1) Instructors should recruit someone who stands out in class• 2) Instructors should recruit someone who is not exactly like them (Adiverse group of instructors appeals to a diverse group of customers)• Instructors should recruit for potential, not perfection– Candidates can improve greatly with their instructor's help priorto a Movement Screening and prior to a workshop8


• Refer to the Franchise Zone – (Trainer show materials online regarding) Recruiting New Instructors/Candidate forscreening/Preparing a Trainee for workshop/Post Workshop. ExplainWHY we want to help “grow” with quality instructors!• Define Candidate – a potential trainee working toward attending amovement screening. Why help prior to a screening?• Define Trainee – Successfully passed the screening and workingtoward becoming an instructor. Why help prior to workshop?• Trainer explains that <strong>Jazzercise</strong> provides Pre-workshop PracticeSessions AND discuss importance of mentoring instructors following theworkshop.9


• To truly grow your business you will need MORE instructors.• Use the 1 to 3 ratio to determine the number of instructors you need.• Talk about Movement Screening to 5 times as many people as youneed instructors.• Support trainees with the resources provided by <strong>Jazzercise</strong>.• Discussion - How many classes does this new owner want toown? How many classes does the new owner plan to teach? Thendetermine how many instructors need to be recruited and set agoal date to find a recruit!10


• <strong>Trainers</strong> – do not go into detail here. Each state varies as to whatdetermines an independent contractor and what determines anemployee. Just tell trainees to check state laws.11


Tell them what you expect– Weekly hotlines– Regularly scheduled meetings– Share your BIG picture– Outline your expectations– Let them know WIIFM– Establish open communication2) Coach them constantly– Catch them doing things right– Train them to manage themselves & their portion of the team– Handle problems timely and respectively– Develop vital team members– Teambuilding– Ongoing process3) Inspect what you expect– Attitude vs. aptitude?– Evaluate your coaching– Refocus– Insure expectation is understood– Work together to make a plan for success– Make a time to revisit12


• <strong>Trainers</strong> – See Franchise Zone/Managing Your classes& Facility/Inclassprocedures/class managers of “responsibilities at a glance” list.• As per the Franchise Zone - Instructors should serve as the initial classmanager. Class managers are recommended for every class with 15customers or more.• A ratio of 1 to 2 (one manager for every 2 classes) can be used todetermine how many class managers are needed.– In the beginning you may be your own class manager for awhile, but this ratio is something you want to work towards asyour classes grow.• Train all class managers about pricing, programs and any promotions.• Should look neat and current with their appearance and be friendly.• Provide incentives.13


• Your Associates– Tell them what you expect– Coach them constantly– Inspect what you expect• Use a ratio of 1 class manager for every 2 classes to determine thenumber of class managers you will need.• Check out information in the Franchise Zone14


Time: 45 MinutesNotes to Trainer• Emphasize the importance of adding more classes…..primarily theconvenience that more class times offers current and potential customers.• Adding classes is something that should be done as existing classes grow.Main Point• Maximize the number of classes offered at your facility.• Offer Regular <strong>Jazzercise</strong> only until you have 25 classes or more.• Determine your pricing for Joining Fee, Day Pass, EFT, and Option Pricing• Update and maintain your class schedule through JCLS.15


• Visit the Franchise Zone – instructors should know where to find thisinformation. Trainer – no need to go into depth about each. Refer to theFZ if they have specific questions about any of the formats and showwhere to find these formats on the FZ.– Regular– Body Sculpting– Circuit– Express– Step• Junior <strong>Jazzercise</strong>•Lite• Personal Touch16


<strong>Trainers</strong> – this information on the power point is also found on the FranchiseZone/Class Schedules/Tips for Developing Classes.You always want to offer the times and classes that will appeal to the largestnumber of people<strong>Jazzercise</strong> is it! We have proven it! Don’t fall prey to “my customers” reallylike step, or “it’s s different where I live”This formula has been proven worldwide!• With 25 classes a week or fewer– ALL classes should be regular <strong>Jazzercise</strong>.• More than 25 classes per week– Alternate formats should not represent more than 10% of classes17


<strong>Trainers</strong> – this information on the power point is also found on the FranchiseZone/Class Schedules/Tips for Developing Classes.There are so many hard decisions you have to make as a class owner,don’t let scheduling be one!If you have to make changes to your schedule – make them all at onceand be done!• Saturday classes are mandatory.• Provide at least two am and two pm classes.• Make sure you offer classes during the “primetime hours”.– 8-10 a.m.– 4-6 p.m.• Offer some “off peak” classes– 5:45 am and 3:30 or 4:00 pm Express classes.• Classes, formats, and instructors should be consistent with the days of theweek.18


• <strong>Trainers</strong> – this is a good ”visual” of the class schedule.• When looking at the schedules provided for the less than 25 classesyou will note that the classes are consistent, Monday/Wednesday orTuesday/Thursday and they are all regular <strong>Jazzercise</strong>.19


• Note all of these classes are regular <strong>Jazzercise</strong> because there are 25classes and you are not recommended to add other formats until youhave more that 25 classes20


• Note there are Express classes and Personal Touch to this schedule.• You could omit the PT if you do not offer and put Express classesinstead.• The days and times of the alternative formats are consistent21


• Recommended pricing options– DAY Pass– EFT– Option Pricing• <strong>Jazzercise</strong>, Inc. encourages you to accept other facilities tickets (calledcross over tickets)• Joining fee recommendations22


<strong>Trainers</strong> – all of the information ion the power point is also foundFranchise Zone/Your <strong>Jazzercise</strong> Income/EFT• Getting started is easy and once the initial sign-up is complete, EFTcustomers never have to hassle with remembering to renew their classpass and franchisees never have to worry about collecting money fromthem.• The EFT ticket price is deducted from the customer's account and thenet funds (less CFF and processing fees) are deposited into thefranchisee's checking account.• EFT allows franchisees to project the income cash flow of their<strong>Jazzercise</strong> business.• Franchisees can enter or manage EFT customer data through the<strong>Jazzercise</strong> Business Center as well as access and print monthly activityreports.• EFT Forms are also found on the FZ/Your <strong>Jazzercise</strong> Income/EFT23


• Class proposal must be approved by DM prior to (5th of the month priorto change). Propose new classes using JCLS– Adding a new class– Changing an existing class schedule• You can propose anything!24


Note to <strong>Trainers</strong> – You will have to log in as yourself. Go online and walkthe new owner through the steps.Once you are logged into the Business Center, click on JCLS to submityour Facility/Class proposal.1.Click on Add a Facility (if it is a new facility).2.Enter all information required with * next to the field.3.Click on Submit.4.Click on Add a Class.5.Select the Facility to which you are adding a class.6.Enter the Format * and all fields with *.7.Choose the instructor of Add an Instructor who will teach the class.8.Click on Preview after all information with * has been entered.9.Click on Submit if all information is correct10.Your DM will review and approve the proposed Facility/Class.25


• Critical to keep updated.– Your new customers go through a lot to finally decide to come toclass….you don’t want them to show up at the “old” class time.• Keep information brief– It’s all about the customer• Customers search– By City/State– By Zip Code26


• Maximize the number of classes offered at your facility.• Offer Regular <strong>Jazzercise</strong> only until you have 25 classes or more.• Determine your pricing for:– Joining Fee– Day Pass– 2-month Pass– EFT• You can propose anything!• Update and maintain your class schedule through JCLS.27


Time: 30 – 45 MinutesNotes to Trainer• This is an important section because it also encompasses advertising.• Take your time explaining ACR….it is IMPORTANT.Main Point• Familiarize yourself with ACR– What it is– How you can affect each area– How to measure each area• Understand and execute 5 P’s28


• The key business driver that is essential to growth: ACR29


• We are going to start by reviewing ACR. ACR stands for:• Accumulation –Get ‘em– Getting new customers to walk through your door.• Conversion – Sell ‘em– Getting those new customers to purchase a class pass or joinEFT.• Retention – Keep ‘em– Keeping our customers coming back.30


• Think for a moment about all that has to happen before a customereven sets foot in your door.1. They have to decide that they are ready to make a change(loose weight, add muscle tone, etc.)2. Then they have to think about all of the options that areavailable to them…..they could run, swim, go to the gym, go toCurves, etc. This is important, because if they aren’t awarethat <strong>Jazzercise</strong> is an option for them…..we’ll never see them.This is where signage and marketing comes in.3. After they narrow down their alternatives, they start to thinkabout the perceived benefits of each (convenience, fun, priceetc.). This is also important…..perceptions can be shapedthrough community events, advertising, word of mouth etc.4. Then they will finally decide on an alternative. Even then, thinkabout what it takes for them to come to class. They have to finda class near them, decide what to wear, get dressed, drive tothe location and then….finally step foot in your door.• After all that hard work……don’t you want their experience to be thebest it can be?31


•Now let’s think for a minute about what’s happening with that customerwhen we finally do get them in our door: At this stage:– They become: Interested in <strong>Jazzercise</strong>– They make a: Choice to come to class– To them, you are: A Stranger at this point– They feel: Awkward…..Awkward with registering and withtaking class for the first time.• After this first experience, they are going to make a post-choiceevaluation…..whether it is conscious or not….they will evaluate theexperience.32


• Now let’s look at conversion. At this stage:– They become: Committed– They make a: Purchase– To them, you are: An Acquaintance– They feel: Comfortable• And again, after they make their purchase, they will make a postpurchaseevaluation. Is there value for the money?…..am I comingenough to justify what I am spending? Etc.33


• Finally let’s take a look at Retention. How do we keep them comingback? At this stage:– They become: Loyal– They make a: Investment– To them, you are: An Friend– They feel: Relaxed• This is where we want all of our customers to be. Remember, even atthis stage, customers are constantly evaluating their experience.34


• Like we discussed earlier……to get new customers to our door, they need to be aware that we are anavailable alternative.• We can do this through Marketing our business, including advertising and PR.• So what’s the core of our marketing efforts? You. You are the core ingredient to the successful marketingof your business – your classes.• Marketing, and accumulation – starts with you.• <strong>Jazzercise</strong> corporate marketing, without a strong base in your local area, just won’t be effective.• Marketing success rates increase with multiple impressions across multiple touch points – to the righttarget market. Marketing requires REACH and FREQUENCY.• Remember, we are working to accomplish three things: inspire desire to change, create awareness that<strong>Jazzercise</strong> is a fitness option, motivate to choose <strong>Jazzercise</strong>.• YOU are KEY because YOU are CLOSEST to the customer. YOU are building the RELATIONSHIP withyour local community. Build your marketing base with advertising, public relations, community events,media.• The last layer, or outer layer, is national advertising. When you plan your advertising, piggy back on<strong>Jazzercise</strong> national advertising, PR, promotions, and media relations.• In addition to our advertising efforts we have to remember how important convenience is to our customers.• As well, we need to be sure that our pricing is competitive yet reflects the quality of ourprogram…..otherwise, all the advertising i in the world won’t make an impact.35


We get only one chance to make a first impression. When a customerfirst comes to class, she evaluates the <strong>Jazzercise</strong> program beforedeciding to sign up (conversion). This evaluation time is the time to payspecial attention to a new customer. Conversion goal is 65 percent.• Conversion tips:• Greet the customer• Hand out the <strong>Jazzercise</strong> Workout Guide• Ask the customer how she feels and if she enjoyed class• Tell the customer about jazzercise.com Learn the Moves to learn basicmovements• Send a thank you post card immediately. (If the customer did NOT signup for EFT or a class pass, include a lower cost offer to return withintwo weeks.)36


• Remember that it is much easier to keep a customer than toaccumulate a new one.• Know your customers! Know their names, recognize theiraccomplishments (25, 50, 100 classes).• Keep their attention through– Promotions– Postcards• Club <strong>Jazzercise</strong>– Reward your customers for achieving a milestone number ofclasses. Check <strong>Jazzercise</strong> Apparel for Club <strong>Jazzercise</strong> items.37


• Hopefully we’ve conveyed the importance of ACR. And by now you cansee that everything you do (or don’t do) in your business will have animpact on your ACR.• Your ACR reports can be found through the Business Center.• ACR Goals:– Accumulation: 1 ½ NEW customers per class per week eachmonth to grow.– Conversion: 60%– Retention: 60% (calculated through the JES system whenreporting)• Accumulation and conversion can be tracked:– By hand– JFAS– Exporting information from JFAS• Be sure to include your Accumulation and Conversion information onyour MIR. This is how your ACR report is created.• Individual class and instructor A & C can be tracked– You can track class/associate accumulation and conversion– This will help you pinpoint areas for improvement• Communicate ACR Goals with your associates and class managers.38


• National, regional, local. Local is the core of our success.• Multiple touch points is key.39


• Tracking: you cannot manage what you cannot measure– Promo success – tracking form. This is an on-line form that youcomplete at the end of each promotion. The link to the surveycan be found on the Franchise Zone Advertising andPromotions. You MUST complete your form to receive futurepromo postcards.– Advertising on MIR– President’s Club. See how close you are to achievingPresident’s Club status using the President’s Club calculatorwhich can be found in the Franchise Zone under “Your<strong>Jazzercise</strong> Income”/CFF/Rebate Program40


• Everything you do affects A, C, or R• Familiarize yourself with ACR– What it is– How you can affect each area– How to measure each area41


Time: 5 MinutesMain Point• Become familiar with the New Customer Process.• Review the Franchise Zone with the Trainee – Your <strong>Jazzercise</strong> Income (allinformation)• Benefits of using JFAS or Write-it-Once42


1. Greet with a smile2. Have customer complete a Participation Authorization Form3. Explain pricing options (after customer has completed form)4. Enter purchase information in JFAS or Write-It-Once5. Give new customer pack6. Take customer on brief tour of facility7. Let instructor know there is a new customer in class.8. Follow up with customer after class.43


<strong>Trainers</strong> – refer to the Franchise Zone/Your <strong>Jazzercise</strong> Income andreview:• Tracking and Reporting Income – JFAS,WIO, Income Report•CFF• Audits• EFT – forms and documents to get you started44


Note to <strong>Trainers</strong> – You will have to log in as yourself. Go online and walkthe new owner through the steps.Please emphasize the sync dates (15 th and 30 th ) for JCLS and theBusiness Center. The new owner will not be able to add a facility for MIRreporting until AFTER the sync occurs.1.Login to the Business Center2.Click on Franchise Reporting3.Click on Change Personal Data4.Click on Facilities5.From the left hand side, click on your facility- Use ‘Non-class locator facility - #0’ for a facilityNOT listed in JCLS (i.e. corporate class, a classclosed to the public, etc.)6.Click on Add and your facility will appear onthe right hand side7.Click on Back 45


<strong>Jazzercise</strong> Franchise Assistant Software (Note to <strong>Trainers</strong> – we shouldbe encouraging franchisees to use JFAS. Taking a laptop to class isdoable!Benefits of JFAS:• Managing Customers– Track Class Attendance– Postcarding– Customer Promotions• Managing Your Business– Facility Income– Marketing Reports• Support– $75 annually46


• Become familiar with the New Customer Process.• Does the trainee remember where to find information shown regardingIncome Reporting, etc. ask questions until you are sure the traineeunderstands where to find all important “reporting” information.• Decide if you will be using JFAS or Write-it-Once (trainers are toencourage use of JFAS)47


Time : 10 MinutesNotes to Trainer• Summarize the Key Elements discussed:– More Instructors, More Classes, More Customers– ACR–Main Point• Keys to success:– More Instructors, More Classes, More Customers– ACR– 5 P’sHandouts for this seminar• Post Workshop Plan of Action (To Do List) for Class Owners• Class Owner Expectations Outline48


• Refer to the Class Owner Guidelines handout in the trainee workbook.• All class owners worldwide will be receiving a $50 <strong>Jazzercise</strong> Apparelgift card directly from <strong>Jazzercise</strong>, Inc. We recommend you use thisgift card to order items required to get your business started. Most ofthe items listed are no cost with the exception of the tablecloth andpromo items. The gift card will help cover your costs includingshipping costs.49


• Keys to success:– More Instructors, More Classes, More Customers– ACR– 5 P’s50

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