“It's A Bargain” Thrift Shop - Orthopaedic Hospital

Orthopædic Hospital’s new
website features an inviting
homepage (opposite) along with
well-organized and detailed
information throughout the site.
The site’s architecture and design had to be
comprehensive, organized, readable, easy-to-navigate
and aesthetically pleasing, she explained.
The site needed to include relevant features such
as listings of specialists in addition to treatments
and services. It had to serve as a source of information
for support groups and volunteering as
well as include tools that staff members could use
to update key areas of information on a regular
basis.
Not only does the site house a
wealth of information, it’s also
wonderfully interactive,” Adrienne
said. “There are online
forms now so that visitors can fill
in whether they want to receive our newsletter,
patients can seek referrals or someone can learn
how to volunteer. The site lets us be much more
responsive in getting back to people with whatever
information they need.
“We definitely have seen an increase in traffic.
We get physicians who want to learn more about
how our hospital operates and patients who are
interested in finding answers to questions about
education
the treatment they are undergoing.”
Right now, visitors wishing to make a
donation can look up a phone number
or fill out an online request for
information. An improvement coming
soon to the site will allow online
donations.
Adrienne credits much of the new website’s
success to designer Chris Varosy and his team
at prmtv., a Los Angeles interactive agency. “We
were fortunate to have Chris,” she said. “He’s
incredibly talented and did an extraordinary job
for us.”
The admiration is mutual, according to Chris,
who said the assignment proved to be extremely
satisfying.
“Every now and then, when we’re lucky, we
get to work on projects with great people who
truly make a difference in the world,” he said.
“The people we met at Orthopædic Hospital are
genuinely committed to their noble mission. All
of us at prmtv. are both inspired and honored to
have participated in the website redesign with
this truly remarkable organization.”
31