13.07.2015 Views

ericssonhistory.com

ericssonhistory.com

ericssonhistory.com

SHOW MORE
SHOW LESS
  • No tags were found...

Create successful ePaper yourself

Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.

Thus, e-<strong>com</strong>merce is part of a largerprocess of change that is engendering a <strong>com</strong>pletelynew market environment and newbusiness relationships. The new, electroniceconomy will be as different from today's industrialeconomy as the latter was from theeconomy of agrarian societies.Payments over theInternetThe market for inexpensive digital goodsand services has not grown as much as predicted.It is hard to tell whether this is dueto a lack of demand or a lack of secure and<strong>com</strong>mercially viable methods of makingmicro-payments. Nonetheless, the growinguse of the Internet for trading in goods andservices has heightened the need for robustpayment solutions. During the past fewyears, many initiatives have been adopted todevelop and market entirely new paymentmethods and to adapt existing payment systemsto the Internet. The main focus of developmentfor these systems has been on security.In the past, systems devised for bothmicro-payments and regular transactionsoften required customers to download andinstall software in their <strong>com</strong>puters and toregister with the system offline—for example,by letter or fax. For payment to be effected,both supplier and customer had tobe connected to the same system or <strong>com</strong>pany.Today, most systems of this kind havedisappeared or are in decline.In the global market for online payments(especially in the US), payment by credit andcharge cards (SSL-protected or otherwise)has now be<strong>com</strong>e the most <strong>com</strong>mon methodof payment on the Internet, despite the factthat the seller cannot verify the customer'spossession of the card or establish the customer'sidentity by the usual methods (a signatureor photo ID). If the customer refusesto acknowledge the transaction, the sellerhas the burden of proof, because the customer'ssignature cannot be taken as evidenceof approval. Consequently, enterpriseswith online sales anticipate fraud as partof their overhead. Many selling enterprisesprefer cash on delivery (COD) payment orpurchase orders, instead of <strong>com</strong>pleting thetransaction online.Notwithstanding, card payments dominateall other methods of payment. One reasonis that international debit and creditcards are widely current, with more than abillion cards in circulation worldwide. NoFigure 1Mobile e-<strong>com</strong>merce is an "anywhere, anytime" sales channel that puts purchasing powerdirectly into the hands of the consumer.additional enrollment or connection is needed.Consumers do not need to install specialsoftware and they are familiar with thismethod of payment.Now that the market for Internet e-<strong>com</strong>merceand online transactions has expandedand matured, the focus of payment solutionshas shifted from the technology to the markets,and from security to user-friendliness.As a result, <strong>com</strong>panies have realized that itis often easier to start with the software andmeans of payment already in use by customersthan it is to develop entirely new solutions.Companies who use the Internet for e-<strong>com</strong>merce no longer view it as a pilot mediumbut rather as a key sales channel. Consequently,these <strong>com</strong>panies' choice of an e-<strong>com</strong>merce system will depend on whetherit can reuse or recycle content from othersales channels and whether profit from e-<strong>com</strong>merce sales will outweigh the expenseof introducing and operating the system.Moving e-<strong>com</strong>merce tothe mobile networkAs trade over the Internet increases, the nextlogical step is to support e-<strong>com</strong>merce solu-Ericsson Review No. 2, 2000 81

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!