Public Relations Guide for Rural Housing Organizations (manual

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APPENDIX A: TEMPLATESThe following samples of PR tools are meant to serve as templates to follow when creatingyour own. The samples have been provided by rural nonprofit housing organizations. In somecases, HAC has created a template using generic rural housing information. In all instances,the source of the template is noted.Feel free to copy the formats as they are or modify them according to the guidelines in the textof the report.44 Public Relations Guide
News Release SamplePress ReleaseFor Immediate ReleaseContact: Julie CabañasApril 9, 2002 800-722-4822 ext. 610PROGRAM OFFERS HELP WITH HOME REPAIRSThe City of Woodlake has received a Community Development Block Grant (CDBG) to helpresidents rehabilitate their homes.Assistance is provided to low-income homeowners at no interest or payments until the propertyis sold, vacated or transferred. These deferred loan funds can be used to cover such repairs asroof, foundation, plumbing, electrical, structural, heating and air conditioning, windows andhandicap modifications.“This is a wonderful opportunity for local residents to have needed repairs made to theirhomes,” states Woodlake City Manager, Bill Lewis.Low-income homeowners may receive more information and the qualifications requirementsby calling Julie Cabañas at Self-Help Enterprises: 800-722-4822 ext. 610. Se habla Español.Self-Help Enterprises is a private, nonprofit organization dedicated to improving the livingconditions of San Joaquin Valley residents. SHE is an Equal Opportunity agency.Web site: http://www.SelfHelpEnterprises.org# # #(Self Help Enterprises 2002)Housing Assistance Council 45
Page 1 and 2: Housing Assistance CouncilPUBLIC RE
Page 3 and 4: TABLE OF CONTENTSIntroduction .....
Page 5 and 6: INTRODUCTIONThis guide is aimed at
Page 7 and 8: A 1999 news article notes the impor
Page 9 and 10: Sharon made every endeavor to stren
Page 11 and 12: For example, at Lee County Communit
Page 13 and 14: - “We help local organizations in
Page 15 and 16: Get the names, titles, addresses, a
Page 17 and 18: “Media relations can make or brea
Page 20 and 21: current community issues, and new m
Page 22 and 23: A headline that grabs attention is
Page 24 and 25: Media AdvisoryA media advisory tell
Page 26 and 27: AS THE OCCASION ARISESSpecial occas
Page 28 and 29: Op-Ed PieceThe term “op-ed” com
Page 30 and 31: second PSAs as well (LWV 1994). The
Page 32 and 33: You might be fortunate enough to ha
Page 34 and 35: - Keep your energy level up and be
Page 36 and 37: to be thorough in your coverage, at
Page 38 and 39: Try to choose something that reflec
Page 40 and 41: The Day of the Event- Station one s
Page 42 and 43: How to Announce Your EventLarge cit
Page 44 and 45: address, using the “http://www”
Page 46 and 47: Laszlo & Associates. 2001. Getting
Page 50 and 51: Photo Release Template[Use your org
Page 52 and 53: PSA Samples[Use your organization
Page 54 and 55: Media Advisory SampleMEDIA ADVISORY
Page 56 and 57: Media Contact Card/Database Entry[I
Page 58 and 59: Fact Sheet Sample #1COMMUNITY ACTIO
Page 60 and 61: Fact Sheet Sample #2 (continued)Met
Page 62 and 63: Fact Sheet Sample #3 (continued)i S
Page 64 and 65: - Free online donations: (Free for
Page 66 and 67: APPENDIX C: CASE STUDIESThe six cas
Page 68 and 69: press events, as when a TV reporter
Page 70 and 71: Housing Development Corporation, Hi
Page 72 and 73: HOUSING ASSISTANCE COUNCILBOARD OF
Page 74: This guide is aimed at organization

Public Relations Guide for Rural Housing Organizations (manual

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